cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 1, No 4 (2012)" : 10 Documents clear
Measurement of Social Media Marketing Performance on Klik-Amazing’s Product At Marketing Division, Klik-Amazing Alim, Ihwanul; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet in Indonesia grew fast. Indonesian do socialize in online social media, also. Klik-Amazing was small company run in media industry and used online social media to do the marketing communication.Customer’s media habit consumption also shifting from offline media (without internet) into offline and online (by internet) media, including the online social media. The most used online social media were facebook and twitter. Klik-Amazing prepares their low cost-marketing strategy by these online social media. With online social media, Klik-Amazing measured the market’s response on applied marketing strategy.This online marketing measured by Klout, an influence measurement tool on social media internet and facebook fan page analytics, which analyze brand/company’s influence in facebook.  The results compared with online target that had been decided before by Klik-Amazing.Facebook fan page utilization on 2 months produce 57 fans, photo as most influence medium, 96,60% of fans and 84.80% reached people were appropriate with target market’s identitiy. The sales of company grew into 1,600,000/month in 5 months. The klout score increase into 32 with ‘Conversationalist’ as the klout style. Those results had achieved the online targets and considered success.By this final project, AISAS model had been modified into the model that optimizes the utilization of facebook, twitter and website. Besides, another model had been hypothesized to simulate how Klout can generate the Klout-Score and Klout-Style in increasing the online influence in social media. These two models were not proved yet and recommended to be researched further.   Keywords: Klik-Amazing, Social Media Strategy, AISAS Model
Proposed Actions For The Completion of PLTU Lampung/Tarahan Baru Project Effectively Sistarani, Meutia; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PLTU Lampung/Tarahan Baru is one of the projects that was included in this 10.000 MW mega project and is planned to distribute electricity with the capacity of 2 x 100 MW. The evaluation results of PLTU Lampung/Tarahan Baru indicate a delay in the project completion time for at least 20 months from the original plan. Using the fishbone diagram, it was found that the loans problems, employee payroll, material delivery schedules, permits, engineering drawings, and contractors who do not work well is the cause of the delay in completion of this project. An analysis using Analytical Hierarchy Process (AHP) produces three main priorities to be done which are to extend the loan, to update the material distribution licenses, and to give penalties to the contractors that late in paying their employees. Sixteen proposed actions were analyzed using the 7S McKinsey framework and then being implemented using the PDCA (Plan Do Check Act) format. Keywords: Pembangkit Listrik Tenaga Uap (PLTU), project management, Analytical Hierarchy Process (AHP), 7S McKinsey, Plan Do Check Act (PDCA)
Crafting New Business Strategy In Indonesia's Fertilizer Company ( Case Study in PT XYZ) Faswara, Lufan Nassya; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fertilizer is the important product in Indonesia. The growth of Indonesia’s is highly depending on the supply of fertilizer. PT XYZ is one of the national fertilizer company in Indonesia. PT XYZ is a subsidiary company of a State Owned Enterprise (BUMN) in Indonesia which engaged in fertilizer production and distribution. PT XYZ is the first fertilizer company in Indonesia with objectives to supply fertilizer products to Indonesian farmers. This time, PT XYZ is facing problems in achieving its sales target, having old plant facilities, and sourcing of natural. Those problems are the overcome challenges of the company in the future. In accordance with those problems, this final project will craft PT XYZ’s business strategy and its implementation plan to overcome future challenges.To craft the business strategies, business situations were explored externally and internally. External opportunities & threats and internal strengths & weaknesses are the main factors to formulate the business strategy. Those business situations are described in the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. SWOT analysis is determining strategic positioning to formulate company’s business strategy. Business strategy formulation is conducted with using TOWS Matrix and Business Model Analysis tools. The strategic implementation plan has developed based on strategic formulation and the availability of the company.The result of analysis toward the information that is obtained from PT XYZ, it concludes that PT XYZ’s business strategy is based on cost leadership strategic positioning. Those proposed business strategies are conducting fertilizer plant revitalization, conducting of coal gasification system, increasing non subsidized fertilizer sales, and developing business area to Tj. Api-Api.The implementation plan of those strategies is suggested on action plant that adjusted with related functions in the company. Strategic implementation will be implemented in the next 4 years and will start in 2012.Keywords: Fertilizer Industry, Business Strategy, Business Model Analysis
Business Strategy to Serve Secondary Market for Premium Medical Devices Business in Indonesia (Project East Java-XYZ Company, "A" Division) Bombong, Andreas V; Toha, Mohamad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The project is to formulize business strategy for “A” Division to maximize its presence and market share in Secondary Market.  The target is to have annual sales of 6 billion rupiah from one projected area only and touch 90% of total healthcare facilities in the area.  The Project started from determining desired Area, Key Success Factors, Implementation Plans, Activity Plan, and budget feasibility. The result of data processing combined in business model is the company need to expand to East Java, have business representative in every city of the area, build strong brand identity through training and education to Healthcare Professional, reduce price list in order to be more competitive, and build strategic partnership with Ministry of Health and other professional Infection Organization.  From above strategic plans, the project should manage to reach its target . The conclusion is that Secondary Market has big potential that in return will benefit the company if treated correctly. East Java project alone would be able to contribute around 15% of national target for “A” Division in the next 5 years.  Recommendation: XYZ to start the project in other potential area like North Sumatera, West and Central Java, South and North Sulawesi, East Kalimantan, and East Indonesia, with Surabaya as the hub of distribution.  Further studies regarding local production should be done by XYZ Medical Indonesia to have a better competition landscape in the market, as well as better reception by the policy makers as the product will have high local content. Keywords: Medical Devices, Business Strategy, Business Model, East Java
Optimizing Manage Mobile Application Projects With Limited Resources in P.T. XYZ Oktavianus, Oktavianus; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

XYZ Company was established in1999 and since 2003 focuses on mobile and internet technology. Their vision is to become a leading provider for mobile-service-platform and value-added service solutions and its mission is to helps brands, content providers, portals and media companies to enable themselves and their contents to be “mobile ready”. Their experiences combined with extensive R&D make them able to provide their clients a head start in their new media and mobile business initiatives. They are also cooperating with prominent vendor like EA and Disney as a reseller of mobile content for Indonesia market. Currently they have around 70 employees that divided into 3 divisions: Content Division (selling mobile content), Solution Division (help clients to find solutions using mobile technology) and R & D division (research against latest mobile technology). Mobile application industry growing very fast in line with high demand of smartphone, and now mobile applications also become one of company’s marketing tool. This condition can be maximized by XYZ Company through partnering with advertising agency that makes them flooded with many mobile application projects that makes them facing “good problem” related with limited mobile programmers. In other hands they are facing “real problem” in content division, the total revenue dropped significantly up to 65% due to government policy meanwhile company avoid to do lay-off and hope the revenue from this division will raise again. In normal situation, this good problem can be solved by in-house with hire new programmers (if the project related with company’s core competence) or outsourcing (if the project not too related with company’s core competence), but adding with dropped revenue from content division makes this problem become more complex. This final project purposes is to find out which one better in-house or outsourcing a project and whether any other alternatives that fit with XYZ Company’s current condition. In order to find the solutions, data collected through direct interview to related parties and accredited media such as newspaper and website. The results from data analysis show additional problems where between programmer quite difficult to share knowledge and also several programmers resigned and move to other companies due to high competition. Through project management, knowledge management and business strategy theory approach, this final project recommend that company has to do improvement in project management through establish project management office, and implement good knowledge management system to easier sharing knowledge between programmers. In addition of that, company also has to able to increase their programmers’ commitment by developing their skill with training and education to improve their competencies and find a way to make content division’s revenue rise again. This recommendation need to be supported and socialize well to all stake holders. Keywords: outsourcing, project management, project management office.
Performance Management and Reward Systems in PT XYZ Rahardjo, Kukuh M; Wibisono, Dermawan; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper describes the performance management and reward systems as it has been, and should have been implemented in PT XYZ. The need for updating and implementing the updated PT XYZ’s performance management and reward systems are because there have been such business issues as higher failure rate in test bay and lower employee productivity if compared with the specified targets in the financial year of 2010-2011. Based on the following facts and theory: (1) ICMA International’s survey in 2010 of PT XYZ’s employees; (2) The expectancy theory model which describes that employee’s satisfaction and motivation are as functions of his or her last effort to performance expectancies, performance to reward expectancies and perceived attractiveness of rewards; and (3) intense communication between the president director and the president of union of PT XYZ of bonus scheme and salary increment, the author believes that the root causes of increase in failure rate in test bay and lower productivity are that the major employees of PT XYZ had less motivation and target commitments. These were due to their dissatisfaction with the implemented performance management and reward systems in PT XYZ. PT XYZ has decided to approach both short and long-term business solutions in handling the business issues. The short-term business solutions are more likely to be fire-fighting activities. They are developed and implemented for smoothening (daily) operational activities while the long-term solutions are developed to be in-line with PT XYZ’s long-term (strategic) plans or intents. Keywords: Performance management, failure in test bay, productivity.
Marketing Strategy Telkom Internet Protocol Televison (IPTV) To Increase Subscribers Number for Area Operation Bandung Alby, Pradipta Wismaya; Purwanegara, Mustika Sufiati; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business transformation transfigured fromvoice communication to multimedia (Voice, Data andVideo) is not inevitable in the current telecommunicationsindustry. Telkom develops IPTV (Internet ProtocolTelevision) as an effort to revitalize the Fixed Wirelinebusiness in the middle of the changing landscape of thetelecommunications industry. This IPTV service utilizesthe existing network of fixed wire telephone network(Fixed Wireline). On this technology, one cable can be usedfor various data transmission services, including voice,data and video. Since the commercialization on the early2012, sales performance has decline 37% on the fistquarter and continue to decline in the next month.Referring to the business issue and challenges of the futuretelecommunications business competition, Telkom seeks todevelop a New Wave Telkom Business through IPTVService in an effort to make it as a new revenue generatorreplacing the Fixed Wireline business that has entered thestage of maturity.Business issue exploration aim to identify strengths,weaknesses, opportunities and challenges that occur inTelkom IPTV services in Bandung city, so that the root ofthe problem can be identified. The steps taken in theprocess are collecting secondary data analysis, analyzingbusiness issue exploratory, market research to potentialcustomers, proposing marketing strategy communicationand implementation of IPTV services by Telkom. Based onthe analysis from root of the problem, Telkom IPTVservice marketing activities which are conducted isconsidered incomprehensive and is not on target, thereforeit is necessary to design a marketing strategy that cananswer the root of the problems which are occurred.Proposed business solution includes the application of theMarketing Mix which emphizes on Integrated MarketingCommunication. With the implementation of businesssolutions, such as increasing awareness to target market,marketing communication emphasize on servicedifferentiation, Utilization of Existing Customer Base andSales Bundling Concept can solve existing businessproblems.Keywords: IPTV, Market Penetration, Integrated MarketingCommunication.
The Strategic Analysis of PT Bank “X” (Persero) Tbk. Transformation : To be the most admired and progressive Financial Institution in Indonesia Sardjono, Ardana Hendratama; Do, Anh Dung; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Study is to capture the experience overcome problems that could ruin the Bank "x" as the largest bank in Indonesia. In 2005, transformation of Bank “X” set up to anticipate corporate problem. Literature Review for this final project, refer to the strategy diamond and concept of Value Chain. The secondary data is chosen for Research methodology approach.Achieving the target, the Bank “X” have articulated following vision are : committed to building long-term relationships with world-class standards of service and innovative financial solution, seek to promote a culture of performance and teamwork which attracts the best personnel, and will actively contribute to Indonesia's long-term growth by working towards the success and growth of the customers. Recommendations are : Bank “X” focus on achieving growth of low cost deposit, in case of that has to develop wholesale transaction banking; Focus on High Yield business to generate profit; Synergies and alliances between Strategic Business Unit or Subsidiaries and full supported by support services unit; Diversified business by acquiring new line of business; and focus on ASEAN market Keywords: Bank “X”, transformation, strategy diamond, value chain,
Project Management Maturity Analysis as A Framework to Move Forward to Best Practices The Case of Group Project Management at PT. XYZ Wahyuni, Henny; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this globalization era,  good capability in project management is necessary for every telecommunication service provider  to  win the competition.  PT. XYZ is trying to improve it’s way in project management to be able to compete and be the number 1 Telecommunication service provider  in Indonesia and to do that the Top Management is focusing in Asset Management. The questions in this research are : How do the improvement taken right  now align with Group PPM’s Strategic Plan ? and What are the impact from current group PPM’s  positions to its strategic plan? This research is based on Quantitative  approach  using OPM3 to calculate degree of maturity, and Qualitative approach  to find the root cause in asset management. From calculation and data analysis, Group PM’s actions is align with its strategic plan but its strategic plan is partially achieved because the implementation is not running as expected and there are root cause that has not been answered yet. The impact is, its strategic plan not running as expected and there is a delay possibility. This research recommends: Recommendation / solution from Root Cause Analysis, First priority and second priority from the OPM3 framework, Recommendation to complete Best Practices, and Time Frame to accomplish all Best Practices. Keywords: Root Cause, Project Management, OPM3 (Organizational Project Management Maturity Model)
Social Media Marketing Strategy for Padma Resort Bali at Legian
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, social media is grabbing more and more prominence as one of marketing tools for marketers around the world. Unfortunately, social media marketing initiative at Padma Resort Bali is still at early phase and that Padma’s management still has no idea what social media marketing strategy will be appropriate for them to improve their business further.To analyze Padma’s social media marketing initiative, internal and external analysis are conducted. The internal analysis is conducted through the means of literature review. Whereas, the external analysis is conducted through the means of market research. After doing the internal and external analysis, it can be ascertained that in the planning phase, Padma Resort Bali at Legian has integrated its social media marketing initiatives with its business goals. Padma also has adequate manpower to implement its social media marketing initiatives, unfortunately, Job Description has not been drawn up for its social media marketer. On the implementation phase, it can be ascertained that Padma’s social media marketing initiatives has low awareness. The low awareness means that only a few percentage of guests are aware of Padma’ Facebook, Twitter, Blog, Flickr, and Foursquare’ existence. After the hypotesis tests are conducted, it can be determined that the low social media awareness is attributable to lack of interesting content posted on the social media, inadequate promotion of social media account, weak visual identity, weak urgency to make virtual check-in using social media, and lack of unique offering provided by Padma on its social media marketing initiatives. Moreover, it can also be known that Padma’s social media marketing initiatives has low engagement. After the hypotesis tests are conducted, it can be determined that the low engagement is because Padma is not responding quickly on its social media and Padma does not regularly connect with its customers in engaging dialogue on the social media. But, Padma has done good job in its engagement on social media in terms of doing two directional vertical engagement and lateral engagement. Whereas, on the evaluation phase, Padma has not set any KPI and has not utilized any software to help Padma simplify their measurement endeavor.Therefore improvement should be made to improve Padma Resort Bali at Legian’s s social media marketing strategy to help them achieve their business objective. Keywords: Strategy, marketing, social media.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2012 2012


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue