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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 2, No 13 (2013)" : 10 Documents clear
Create Brand Attractiveness to Support Attracting Strategy by Using Employee Value Proposition (Case Study in PT. Dirgantara Indonesia (Persero)) Febriana, Unggaran; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Half of the total employees of PT. Dirgantara Indonesia almost and already in retirement, especially for engineers almost half of the total engineers no longer an employee of PT. Dirgantara Indonesia, because they actually have long retired. That happened becausethe customers PT. Dirgantara Indonesiaprefere to choose a retired senior engineers to run their projects. This will cause obstacle in the transfer of technology, knowledge and expertise. This situation going worst with recruitment activities undertaken by PT. Dirgantara Indonesia are not going well it can be seen from the data of total applicants in 2011 fell as much as 1:5 to 1:3 in 2012 make PT. Dirgantara Indonesia have a difficulty to regenerate the engineers and other employees in general. The declining number of applicants due to low employer brand ofPT. Dirgantara Indonesia. To be able to create an employer brand that appeal to prospective employees can be used EVP models. Before using the model, first we need to know the employee value proposition in PT. Dirgantara Indonesia. From the observations and discussions with the expert form PT. Dirgantara Indonesia, employee value proposition in PT. Dirgantara Indonesia is leadership, work, performance evaluation, reward, and company. From the analysis that has been done, there a five solution to build the EVP. But because there are a lot of constraints and limitations in the implementation of five improvement areas, PT. Dirgantara Indonesia can run first the most critical areas and provide significant impact and also can respond to the problems PT. Dirgantara Indonesia. Policy is very important to address the issue of transfer of technology, knowledge and skills. And then training and development is important because based onpre-research result training and development is the most important preferences for the job seeker Keywords: EVP, Employee Value Proposition model
Comparison of Natural Hedges from Diversification and Derivative Instruments Agains Commodity Price Risk: A Case Study of PT Aneka Tambang, Tbk Dwiparandi, Dikdik; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Antam is a mining company which most revenues come from the sales of diversified commodities, namely ferronickel (36.5% of total revenues in 2011), nickel ore (24.1%), gold (36.0%), silver (2.7%), and coal (0.8%). With the trend of declining nickel price in 2012, more than half of the company’s revenue is exposed to the nickel commodity price downside risk. Despite that, Antam claimed that its diversified commodities can reduce such impact, in other words it creates natural hedges, a hedging method that comes from daily activities. The topic of this final project is concerning the commodity price risk of nickel against Antam’s natural hedge and other hedging tools. This research aims to find the strength of natural hedge compared with the use of derivatives to mitigate the risk of declining nickel price. Due to the limitation of data, only forward and option contract are used as derivative instruments. Risk in natural hedge is conducted by calculating the VaR of portfolio using Delta-Normal method, which then is compared to the company’s retained earnings in 2011. Forward and Option contracts are applied to ferronickel and nickel ore, which make four combinations of derivatives strategy. Comparison of natural hedge and derivatives is done by comparing VaR of natural hedge with the cost of hedging of derivatives strategy in three time horizon. Based on calculation, although Antam’s natural hedges is strong, the company should hedge its nickel-based commodities in short period by entering ferronickel into put option contract and nickel ore into short forward contract. Antam may also improve its diversification by adjusting its sales volume per commodity or use both derivative instruments to each commodity.  Keywords: Commodity Price Risk, Value at Risk, Natural Hedge, Forward Contract, Option Contract.
Strategic Management Planning of Soybean Store Hadijanto Trisno With The Purpose of Developing Business and Facing Competition Tedjalaksana, Retta Margaretta; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Every development demand a change, include in business world.  Small businesses that are still using traditional management system face a challenge to maintaining the business continuity and facing competition in this modern era.  Soybean Store Hadijanto Trisno, a hereditary business is facing some issues in running the business, which are company doesn’t have functional division, lack of workers and transport during peak hours, and no database system. Those business issues are explored through internal and external factors. The external factor will be explored by using PEST analysis (Political Economic Social Technological) and Porter’s five forces model and internal factor will be explore by using Value Chain Analysis and functional area analysis such as organization structure , Marketing, Operations, Human Resources and Information Technology. All explorations will lead to implementation of strategic management. The recommended solutions for Soybean Store Hadijanto Trisno is to implement strategic management that adopted corporate growth strategy to improving their business, using cost focus business strategy to facing the competition, and implementing functional strategies to increasing performance and reach the efficiency.  Keywords: strategic management, business strategy, growth strategy.
Change of Culture to Achieve Better Performance: Case at PT Sinkona Indonesia Lestari Jatnika, Noviatni Dwi Utami; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Sinkona Indonesia Lestari is a limited company (Ltd) or incooperation (Inc.). The share owned by two Badan Usaha Milik Negara (BUMN) and one foundation. They are: PT. (YKEP) . PT Sinkona Indonesia Lestari (SIL) have core business of quinine salts and is the only company in Indonesia who run in this business. PT. Sinkona Indonesia Lestari (SIL) corporate values are costumer focus, quality, and service. In mid-2012, majority share composition in PT. Sinkona Indonesia Lestari (SIL) owned by PT Kimia Farma. PT. Kimia Farma demand to PT. Sinkona Indonesia Lestari (SIL) to make a  cultural transformation because PT. Sinkona Indonesia Lestari (SIL) can not reach  performance target.  By using Competing Values Framework and its instrument OCAI to diagnose type of  culture that company and every division want. Competing Values Framework divided into clan culture, adhocrasy culture, marker culture, and hierarchy culture.  Here the authors analyze how to implement the desired culture relate to values incompany. All analyzes and solutions use OCAI, 7S, and Total Quality Management.  Based on the analysis and solutions, the PT Sinkona Indonesia Lestari preferred culture are hierarchy culture and followed by market culture.  Based on the analysis, PT. Sinkona Indonesia Lestari (SIL) must do the development in the staff, skills, style, system and work in accordance with the company's existing value. Keywords: culture, corporate culture, OCAI, 7S Framework, Total Quality Management.
Human Capital Strategic Initiative in Creating Value of Competency Dictionary at PT. United Tractors (Tbk) Sujaya, Gina Mayasari; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

United Tractors excellence in developing the company's business can be seen from the number of awards earned United Tractor, one of which is the acquisition of the award for Best Corporate Transformation in Indonesia in 2012. Business transformation made United Tractors done by sticking to two goals there are economic value creation and the creation of organizational capabilities. In the creation of this organization capabilities, United Tractors attaches importance to the development of employees in the company's capabilities. One of the Human Capital strategy is performed at the end of 2012 is to develop a competency dictionary company, which insists on changing Business Management Competency (BMC) in the enterprise business process. Competency dictionary value creation would need to be based on the analysis of the value creation of the organization in order to be in accordance with the organization's internal situation of the company. Organizational analysis performed in this study is through exploratory study using a qualitative approach based on the 7-S model to perform In-depthh interviews and literature review of corporate documents as the main data and using the data supporting a qualitative and quantitative research conducted by the internal and external resources of the company. The results showed that there are three variables, namely organizational skills, systems and staff that the first priority would be enhanced organizational variables. With the analysis, it can be arranged proposed Human Capital strategic initiative in creating the company's competency dictionary value. Keywords: Organizational Diagnosis, Business Management Competency
Stock Price Forecasting Accuracy Analysis using Mean Absolut Deviation (MAD) and Mean Absolute Percentage Error (MAPE) on Smoothing Moving Average and Exponential Moving Average Indicator (Empirical Study 10 LQ 45 Stock with Largest Capitalization from pe Halimawan, Alam Akbar; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia stock market crash of 2008, in general the majority due to external factors. The recovery of the world economy had a positive impact on economic growth in Indonesia. LQ 45 stock is a stock that has a market capitalization of 45 stocks are the most liquid and capitalized great. Based on data obtained from sources (www.idx.co.id), the condition of the development of the stock price index LQ 45 from the fourth quarter of 2009 until the third quarter of 2010 increased by 99.75%. The situation above can be analyzed through technical analysis. Moving Average indicator provides information signal sale or purchase, as the determinant of the ongoing trend., Knowing the trend reversal (reversal), and Moving Average can be used to gain support and resistance. In general, there are several indicators to measure the accuracy of forecasting, the Mean Absolute Deviation (MAD), Mean Square Error (MSE) and Mean Absolute Error Percentage Error (MAPE). The samples used were the stocks that fall into the category LQ 45 in the period February 2013 - July 2013. The Result of Measurement showed that method with the smallest MAD and MAPE is the best method chosen to determine how much the stock price forecasting in a single month, the Exponential Moving Average method recommended by the company and the investors. Keyword: Smoothing Moving Average, Exponential Moving Average, Mean Absolute Deviation (MAD), Mean Absolute Percentage Error (MAPE),  LQ 45)
Strategy Formulation and Implementation for PT.Multigarmen Jaya Yoanita, Martha; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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- The objective of this  final project is to formulate and proposed the strategy for  PT.Multigarmen Jaya (PT.MGJ) to faced the tight competition in garment industries. The analysis begins from environmental analysis that consist of external and internal analysis. For external analysis used PEST, Porter five forces, and competitor analysis, and for internal analysis used value chain analysis and resources analysis. From that analysis, there are several problems discovered, such as competitor threats from within and outside the country, delays in raw material delivery, and errors often occur in delivery. There are three kinds of strategy proposed to PT.MGJ. Based on corporate strategy analysis, PT.MGJ is classified into growth strategy alternative, and for that matter, vertical integration strategy was selected to create an enhancement in delay on raw material. Business strategy on PT.MGJ is integration cost leadership/ differentiation, where the goal from this strategy is to efficiently produce products with some differentiated features. And the last is functional strategy which is result from TOWS matrix. Besides, there are implementation plan for each strategies. The implementation strategy is divided into some activities in proposed value chain, which consists of inbound logistics, operations, outbound logistics, marketing and sales, as well as supporting activities. There was also a proposal to establish cooperation with suppliers of raw materials fabric with strategic alliance. Keywords: garment industry, PEST, Porter five forces, value chain analysis, integration cost leadership/ differentiation, strategic alliance, TOWS matrix
Crafting Strategy to Improve XYZ Rice Milling Business Competitiveness Herasmara, Ridho; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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East Java rice milling business has been affected by a series of political policy regarding the industry, and increasing raw material purchase competition. This article is concerned about current competitive condition facing XYZ; it is experiencing problem of declining profitability even though the market is in uptrend. This decline is represented by problems in material purchase, production efficiency, and low selling price. The study and is aimed towards improving XYZ competitiveness and profitability. The literature review provided some generic framework in analyzing business condition and developing strategy (Wheelen & Hunger, 2012). Research is conducted by interviewing, observation of XYZ owner, and through secondary data gathering. Result of the research is analyzed to determine elements of business environment affecting XYZ. External analysis of the company point out strategic factors potentially important to the company such as market requirement of premium rice, differing price between east and west jave, as well as notable price discrepancy between area in East Java. Internal analysis of XYZ point out important strategic factors that affect XYZ in terms of its competitiveness, such as the relatively outdated production method and low direct sales effort of XYZ. From SWOT analysis of these factors, it is concluded that problem affecting XYZ competitiveness is requirement for reformulating business strategy. Based on it, a strategy is formulated for XYZ to improve competitiveness by upgrading production machinery, improve material purchase, and increase direct sales. It is concluded that the main problem of XYZ is low efficiency, and it is recommended that XYZ implement the solution to improve its competitive readiness and to prepare for future challenge. Keywords: business strategy, rice milling business, business model, TOWS matrix
Proposed Strategy Improvement For Ngurah Rai International Airport
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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The number of visitors to Bali is increasing. Indirectly its affect Ngurah Rai International Airport as one of the entrances to Bali to give a good service for their visitors and influence Balinese people about their fear of losing their culture due to other cultures. The analysis consists of Internal and External Analysis. The internal and external analysis consists of Marketing Mix, Value Chain Analysis, PESTEL and Questionnaire. The analysis shows that visitor feel unsatisfied with some of service that Ngurah Rai International Airport given, lack of transfer knowledge in internal organization, lack of capacity airport, lack of Balinese culture nuance. There are some strategy solutions is given to Ngurah Rai International Airport such as increase capacity in airport, provide sharing system for internal data process, provide good security check service, provide good service, indirectly create airport as a place of environment preservation and implementing Balinese culture.The implementation plan for strategy solution are doing cooperation with other party which have contribution to the airport services, cooperation with tourist attraction about culture and environment preservation, clarifying the prohibition of littering and smoking, cooperation with government about government regulation, perform an eco-airport trend and perform local art at the airport. Keywords: NgurahRai International Airport, Balinese culture, Eco tourism
Development of Juice Do It Business with Franchise Method: Strategy and Implementation
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of the healthcare industry in Indonesia in recent years showed significant improvement. Health business grows rapidly with variety of different focus, such as health treatment, supplements, health assurance, medical equipment, health programs such as yoga and fitness center. Juice Do It, which was established on May 1, 2012 tried to address this opportunity by providing products of Juice that is loaded with health benefits. After operating for more than 1 year, Juice Do It showed significant progress with a positive market response and turnover increases. However, this does not necessarily make it stable in the industry. The market is constantly changing, new competitors continue to emerge everywhere. Market development should be done immediately. To address this issue, the authors will first analyze the internal and external conditions of this industry. With this analysis, it is expected that the development decisions can be planned better. From the analysis, it will be found the root of the problem of why the development should be done immediately. The proposed development’s strategy were recommended by using the franchise method. To implement this method properly, the authors conducted a literature study on the franchise management and interviews with practitioners in the field. The overall strategies are carefully formulated using the relevant theory in the field. Several franchise packages are designed based on the budget of the franchise and the conditions in the field. Once the proposal is accepted by the management of Juice Do It, they will create a pilot project. The pilot project will serves as a place to apply theories that have been made as a pilot for the next outlet to be built. 

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