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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 4, No 4 (2015)" : 11 Documents clear
Marketing Strategy for OEMAH ETNIK Fashion Brand in New Wave Marketing Concept Kurnia, Raden Hayuningtyas Putrinda; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

OEMAH ETNIK was born in 2013 when fashion industry with traditional fabrics is being developed in Indonesia. OEMAH ETNIK products have modern designs that will suit within local and international markets. OEMAH ETNIK is running business-to-consumer that are aligned with their vision and mission, which is to popularize the Indonesian cultural heritage to youth Indonesian people in particular. By analyzing the internal and external factors, and marketing methods that are being undertaken by OEMAH ETNIK, it appears that the main challenges and root of problems lies in the lack of marketing strategy that leads OEMAH ETNIK facing difficulties in developing their business and competing in a very competitive fashion market that is growing rapidly in Indonesia. Marketing strategy is one of important elements in improving company performance business. By doing a good marketing, OEMAH ETNIK can build brand awareness and increase the number of customers. As the development of technology, business challenges require changes in both pattern and behavior of products from the standpoint of Technology, Socio-Cultural, Economic, Political and Market. The global market anticipates this transformation by transitioning from legacy to new wave marketing era. New wave marketing brought a horizontal approach concept to its customers. Customers are treated as equals and given the opportunity to actively participate, and demand company to develop marketing system to have more personal approach, building character, bond & collaborate closer with customer in order to form a marketing system that is more personal. According to this concept, produce a change in marketing strategy and improvements on OEMAH ETNIK Business Model which also included the implementation of 12 elements in new wave marketing, directs them to a new business model to synergize between the recommendation and marketing method designed by the author as a solution. Keywords: Fashion, Indonesia Traditional Textile, New Wave Marketing, OEMAH ETNIK, Marketing Strategy
Assesing Users Preferences and their impact to public transport businessin Jakarta using Analytical Hierarchy Process (AHP) Wijoseno, Hario; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Economic growth in Indonesia in line with the increase in the purchasing power of private vehicles will be to make ends meet. With the increasing number of vehicles being offset by the addition of the road, it creates bottlenecks that become an everyday sight in Jakarta. Transportation problem is exacerbated by the poor quality of the existing public transport, so that people prefer to use private vehicles.This study tried to find out what people's expectations for good public transportation in Jakarta and clicking the correlation with existing current transportation today there are Angkot, Regular Buss, Trans Jakarta and Commuter line. The method used in this study is Analytical Hierarchy Process, which do pairwaise of criteria-criteria appear. This thesis study using literature study mode, interviews with stakeholders and experts in transport, distribution of the questionnaire, data processing soft ware Expert Choice, the calculation of the score, and analysis. So that in can be an assessment of the four common trasnportasi Jakarta.The results of this study is AHP model that can utilize in determining and suggesting for policy maker and entrepreneurs on its Industry. From the Ahp we get the priority from the passanger choosing public transport is safety( 27,4%), followed by price 22,1%) and reliability 16,5%. By the improvement in term of comfort, safety, timeliness, environmental friendliness and adjusted price, expected to encouraging people for moving to public transport from private vehicle.KeyWord : Transportation, AHP, AHP model, AHP criteria 
Proposed Business Strategy for "Routes" in Order to Penetrate Existing Marketing Yulfa, Fadhil; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Routes are a start up company that was founded by 5 sport enthusiast. They see an opportunity on the current market where number of people embracing sports as a lifestyle choice were in increasing. However, as a new player they facing a difficulties to penetrate the current market since all well known brand has high market share and has strong position in the market. To address these issue and formulate the suitable strategy for the future growth of Routes Company, author use qualitative data through observation, interview and literature study. By implementing external and internal analysis they encapsulate SWOT for Routes Company. Factors in the SWOT are used in the calculation of EFAS and IFAS then applied to the IE matrix and it shows that Routes positioned in cell number five called Hold and Maintain. In Hold and Maintain strategy, they have two alternative strategy than later author used QSPM matrix to show prefered strategy which end with market penetration. Author also using Porter’s Generic Strategy to determine business level strategy and TOWS matrix for functional strategy. Business Model Canvas are used to elaborate the solution. In implementing the strategy, the author formulated some short term and long term action plan on for market penetration.Keyword: business strategy, sport apparel, business model canvas  
Improving Effectiveness in Fundraising for Non-Profit Organization. Study Case: Indonesia Mengajar Almanda, Raissa Listy; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Indonesia Mengajar is a non-profit organization focusing in education movement. Indonesia Mengajar believes that it is every citizen’s duty to fulfill the constitution promises to educate the nation. Indonesia Mengajar main program is assigning young teacher to serve as a teacher for a year in rural areas of Indonesia. Along with young teacher program, Indonesia Mengajar also initiates various education movements involving volunteers from all over Indonesia.The corporation sector has supported the funds since the organization first established and still become the largest contributors in supporting the organization’s operational expenses. However, the development of Indonesia Mengajar had encourages many audiences to contribute in education movement. To accommodate these audiences, Indonesia Mengajar launch a new funding scheme for institution and public donors in 2014.Research was conducted through internal organization, public individual, institution, and corporation to gain perspective from various audiences about involvement and support in education movement and Indonesia Mengajar. The collected data were analyzed using SWOT and PESTEL to get current situation analysis.Managing non-profit organization is quite similar with for-profit organization. The difference only occurs in the differentiation between maximizing profit in for-profit organization and leveraging social impact in non-profit organization. Thus, implementation business strategy can also be applied in non-profit organization with certain adjustment. The author recommends adapting New Wave Marketing as a strategy to engage the donors. The implementation of 12Cs in New Wave Marketing theory would be a consistent approach for Indonesia Mengajar to improve the effectiveness in fundraising through involvement and social networking.Keywords: non-profit organization, education, movements, volunteers, donation, involvement, fundraising, business strategy, marketing strategy, social responsibility, community development.  
The Relationship Between Cash Conversion Cycle and Profitability in Medium-Sized Real Estate and Property Firms Listed in The Indonesia Stock Exchange (IDX) Dondokambey, Griffit Yoyner; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The objective of the research is to examine the impact of CCC’s components on the profitability of Indonesia medium sized real estate and property firms. The research used the samples of eight companies listed on Indonesia Stock Exchange period of 2008-2012, selected by purposive sampling method based on criteria of Medium Enterprise according to UU No. 20 Tahun 2008 Tentang Usaha Mikro, Kecil, dan Menengah. Pearson Product Moment Correlation and Multiple Linear Regression were used to examine the relationship of CCC’s components: (Average Age of Inventory (AAI), Average Collection Period (ACP), And Average Payment Period (APP) on the firm’s profitability (Earning Per Share (EPS). The findings of this research show that AAI partially has negative relationship on firm profitability, but it is not statistically significant. ACP and APP partially have negative relationship and significant effect on a firm’s profitability. Simultaneously, AAI, ACP, and APP have positive relationship and significant effect on a firm’s profitability. These findings imply that Medium-sized real estate and property firm need to focus on managing ACP and APP in order to improve their profitability.Keywords: Real estate dan property, Small Medium Enterprise (SME), Cash Conversion Cycle(CCC)  
Stock Selection in Constructing Halal Food And Beverage Indices For Indonesia Stock Exchange Yustria, Deri; Bintoro, Bambang P.K.
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Islamic Capital Markets in Indonesia shows a significant development, however, the crucial trade infrastructure such as sectoral indices are still not available. Index function is very important in stock trading, for investors, regulators, analysts and fund managers to measure the performance a group of stocks. Currently there had been Indonesia Sharia Stock Index (ISSI) which was published in 2011 and JII (Jakarta Islamic Index) are actually already present in 2000. But the market needs the other sharia indices to increase the number of sharia product. Industrial sectors which have the basis for constructing new Islamic index are very wide and some have great potential promising. Strategic sectors of the economy in many countries with Muslim population base, shows a very remarkable performance. With a number of the largest Muslim population in the world, Indonesia clearly has a huge opportunity, one of them by developing consumer goods industry specifically, the halal food and beverages. This sector can be explored and developed through the financial sector, especially in the capital market. The presence of Sharia Stock Index based halal food and beverages business will strengthen the Islamic capital market industry in Indonesia, including the exciting growth issuers, increasing the number of investors and multiply the Sharia mutual fund products. This study aims to construct new sharia indices, so there is a need for a decision-making technique by the Indonesia Stock Exchange to facilitate the process of selecting stocks that deserve to be the Islamic stock companies in the food and beverage industry. Although it is not as easy as making a regular sectoral indices carried by classifying stocks based on its core business, constructing halal food and beverage indices needs to be established in a clear and structured process so that the indices applicable for IDX. 
Strategy Formulation and Recommendation for Grain Healthy Food and Beverages. Nugroho, Martin Priyo; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Organic food markets are growing in Jakarta. Therefore, many new organic food business arise. One of them is Grain Healthy Food and Beverages (Grain), which has specialty in healthy nut products. As a start-up business, they face problems. Under the uncertain business conditions, it is difficult to stand out in the market, not to mention the limited capital and resources. The low sales and lack of marketing strategy have resulted in low profit before tax. The objective of this paper is to develop, design and implement the right business strategy for Grain. PEST analysis (Political Economic Social Technological) and Porter’s five forces analysis are used to analyze the external business environment. Whilst internal business environment is analyzed using business model assessment and corporate resources analysis - resource based view. Then those input factors are processed by using IFAS and EFAS matrix (Internal and External Assessment Summary). The Grand Strategy Matrix and Quantitative Strategy Matrix are used to find out the proper company strategy formulation. Porter’s Generic Competitive Strategies is used to find out the business strategy. And TOWS (Threat Opportunities, Weaknesses and Strengths) Matrix are used to find out the functional strategies. All the strategy formulation are summarized in a five-year-long-range plan of road map. To help the business owners visualize the strategies, the paper also suggests new business model canvas on how the company should deliver, create and capture the value. Then the recommended solutions are described in the implementation plan; which includes programs, budget, and timeline.Keywords: Start-up, strategy, entrepreneurship  
Value Stream Mapping implementation in Supply Chain Activities of SIGMA - ALDRICH family product at PT. ELO KARSA UTAMA Ongko, Kelvin Marcus; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Asian Economic Community (AEC) will bring the competition fiercer. Local companies must take step to enchance factors that drive their sustainability. One of the imperative factor from the operation side is the productivity. Productivity concerns regarding how well a company utilize its resource to transform into output or product . Lean manufacturing has become buzzword in business world to increase productivity, yet few had realized such concept had been extended beyond manufacturing, one is known as lean office. Value stream mapping plays as the foundation of lean journey. The idea of Value stream mapping is deconstruct the current state and reconstruct to future state in order to achieve better productivity. This paper take PT. ELO KARSA UTAMA, one of the leading distributing pharmacy in Indonesia. The company eager to have better operation productivty, therefore it install a ERP system a few years ago. Unfortunately company felt the achievement was not as supposed to be, thus open an opportunity for improvement. This project select SIGMA – ALDRICH family product as the most complicated supply chain activity among others, as the chosen vendor to be work under the project. The current value stream shown the lean metrics that the current opeartion needs 9 people, 16 activity and 5986 minutes of total order lead time. Improvement was made by three area, office, warehouse and delivery. The improvement covers various departmetns that include logistic, sales, finance, data entry, warehouse and delivery. After seeking, analyzing and brainstrom the current process, the project reveals some major root cause through the fishbone. On each root cause the project try to offer some solution to fix the problem. Based on the proposed solution the new value stream mapping could be constructed and new lean metrics could be estimated. The new lean metrics shown as follows 6 people, 8 activity and 3676 minutes of total order lead time. Short term and long term recommendation also given beside the main recommendation. The real project implememntation will take five steps: Kick off meeting, construct project charter and template, training and awareness, implementation and closing meeting.Keywords: Asian Economic Community (AEC), value stream mapping, seven wastes, SAP, Lean Manufacturing 
Formulating Business Strategy in O'Corner
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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O’Corner is a small-medium enterprise based in Indonesia that has a core business in serving healthy snack and dessert with unique packaging to its customer. This business was established since 2013. The development in food and beverage industry in Indonesia is growing rapidly and it affect O’Corner in sales. The stagnant sales and lacked of spaces to stores the stock in O’Corner made the owner have to think a suitable strategy to apply. Strategic formulation process done through the three stages of analysis, the input phase, analysis, and decision stages. The final stage is a case analysis to formulate a decision to be taken. The decision was based on justification pedestal made qualitatively and quantitatively, structured or unstructured, so that a decision can be taken significantly with existing conditions. The results of this research are recommending the business strategy with market penetration, the author give an action plan for the next 5 years in order to make O’Corner more grow up and better than the other competitor. Keywords: business strategy, snack business, business model canvas
Business Strategy Formulation and Business Model Development of Ewako!shoes
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Ewako!shoes offer shoes using traditional hand–woven silk from Sengkang as hallmark. This final project purpose is finding appropriate business strategy for ewako!shoes by analyzing internal and external environment which obtained from observation and interview then formulated into EFAS and IFAS calculations. Next, the calculation results are plotted into grand strategy matrix. The results show that ewako!shoes positioned in growth strategy quadrant which has two strategy options, concentration and diversification. After thorough analysis, the most suitable corporate strategy for ewako!shoes is concentration strategy with focus on horizontal integration while the appropriate business strategy is differentiation focus. Finally, the author formulated implementation action plans based on strategy formulation result and development of current business model. Keywords: Business Strategy, Growth Strategy, Concentration Strategy, Business model Development   

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