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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 12 Documents
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Search results for , issue "Vol 4, No 6 (2015)" : 12 Documents clear
Analysis of Inventory Management in Oil and Gas Industry (Case Study: Joint Operating Body Pertamina-Petrochina East Java) Bayu, Stefanus Indra; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This research aim is to minimize high value inventory of JOB P-PEJ. The final amount of the surplus and dead stock inventory is US $ 2,017,053.19 in November 2014. The causes of this high number is lack of discipline to input data, lack of inventory management control, and lack of coordination between user, stock analyst, warehouse staff and supplier. By eliminating any root cause, expected the inventory valueexpected to be reduced as low as possible. Training of motivation and training knowledge of Work Procedures Guidelines 007 is a solution to overcome the lack of discipline. For lack of inventory management control, the solution is divide the materials with ABC Classification. After divided, the next stage is determine ROP, ROQ, SS continuously. And the solution for lack of coordination between every parties in supply chain, implementing Third Party Logistics (3PL) is the answer. The result of the research indicates that inventory value is decrease after implementing all of the solutions.Keywords: Inventory Management, Oil and Gas Industry, Joint Operating Body, Pertamina, Petrochina
Proposed Inclusive Business Ecosystem of Gedong Gincu. Case study: Cirebon, Indramayu, Majalengka, Kuningan, and Sumedang District Erlisafitri, Erlisafitri; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia occupied the 6th position (2011) as the largest mango producer in the world, where almost all provinces in Indonesia are able to produce different varieties of mango. GedongGincu as "The Queen of Mango" became one of the flagship varieties of mango after Arummanis which is West Java as producer. High demand of GedongGincu in export market is faced with declining of production, both in terms of quality and quantity. Problem analysis was done through focus group discussion (FGD) and semi-structured interviews to business stakeholders in five production centers such as the Department of Agriculture, Department of Industry and Trade, and BAPPEDA (provincial and district), Coordination Instructor Agency, farmers, exporter, supermarket, collector, trader/ retailer, processors, cooperative, input provider, and universities. Declining of production occurs due to lack of collaboration among business stakeholder which this depicted through the relationship condition that is still transactional or enhancement based on collaboration value exchange. This relationship condition caused problems such as market information, ineffective regulatory environments, inadequateinfrastructure, lack of knowledge and skills, and limited access to capital. Market competition and the increasing demand of buyers demanded economic conditions which stimulate business players to be more aggressive in winning business competition. For that, this business need collaborative network among business stakeholder which integrates stakeholders from upstream to downstream. Network Collaboration required linkages between business stakeholders such as collaborative value exchange between customers and manufacturers, collaborative business process between manufacturers with partners and suppliers and collaborative business networks among key resources and partnerships.Keywords: GedongGincu, Collaboration Value Exchange (CVE)
New Business Model Generation of E-Money for Online Payment: A Case Study of XL Tunai an E-Money Product of PT XL Axiata, Tbk Koesmanggala, Koesmanggala; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.As second largest Mobile Network Operator in Indonesia, with over 65 million subscriber base, PT XL Axiata Tbk (XL) intends to strengthen its position in the market, by introducing a diversified service through offering of electronic money (e-money) as payment method, named as XL Tunai. After over two years since the service was launched on 2012, both of adoption and usage rate is still below initial expectation. Although there is some argument that the business does not well take off due to some constraints from the regulations side, it is believed that customers do not find strong reason to use of XL Tunai as payment method.This research is intended to analyze, formulate and suggest implementation of strategies that are realized through new business models for the e-money services with specific application as online payment method. A conceptual framework used to perform this research derives from combination of strategy tools namely: PEST, Porter’s Five Forces, VRIO Framework, Value Chain Analysis, SWOT analysis, that are used to analyze the business case, while strategy formulation is developed using TOWS Matrix, business and corporate level strategy formulation with main focus of diversification framework adopted from Hamel-Prahalad’s core competencies and market matrix. Four generated business models referring to the diversification roadmap are then interpreted in nine business models building blocks written on Osterwalder – Pigneur’s Business Model Canvas.Keywords: business model generation, business model canvas, e-money
Strategy to Increase Sales at Caffetto as A Coffee Company Jaya, Fandy Mahatma; Taufik, Tonton
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. As the fourth largest coffee producer of the world, the welfare of coffee farmers in Indonesia is still much below the average and less powerful. Then, the potency of Indonesian coffee itself is considered less than optimal because most of Indonesia’s coffee production is Robusta (80%) and Arabica (20%). Actually, the most circulation of coffee around the world (70%) is dominating with Arabica, and then Robust (29%), and 1% is other species. And also Indonesia coffee sales has been primarily as raw materials commodity without processing, so it will be just raw materials commodity without value-added.The anxiety of this condition led to an idea to set up a coffee company that can process and produce high quality coffee, able to empower all involved stakeholder (especially coffee farmers). Caffétto as a coffee processing company has a core competence in the field of premium Arabica roasted coffee beans. Caffétto has high commitment to produce high quality and value product. Not only premium Arabica roasted coffee beans (whole beans) production, but more than that, Caffétto also provide some services such as coffee roasting service, coffee consultancy, and catering. As a start-up company, Caffeto still faces many problems. To solve those problems, this research tries to find out the root cause of all problems in Caffétto business and formulate solutions to Caffétto can grow and achieve sustainable competitive advantage. From the survey and analysis of problems, it can be concluded that the root cause found in this research are: (1) Wrong market segment. Caffétto only assume that their market segment is all cafes regardless of whether the cafe already had a roasting machine or not, (2) Promotion is not optimal and human resources have not been sufficient in the field of marketing, customer service, and operating, (3) The brand awareness is still low.To overcome these problems, Caffetto make some changes in some aspects by applying differentiation-focus strategy. Caffétto need to implement the specific strategies in several aspects, such as marketing, HR, financial strategy, and branding strategy. In marketing strategy, Caffétto can run some promotions tools of IMC that advertise their products and services in social media, magazines and participating in exhibitions. Those strategies are scheduling for 12 months, beginning November 2014 until October 2015. Keyword: Coffee, SME, brand awareness, increase sales, Integrated Marketing
Analyzing The Effect of Human Capital Drivers on Company Performance Through Employees Perspective Case Study: LKBN PERUM ANTARA Zakaria, Adyssa Riska Larasati; Welly, John
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In Indonesia, the rapid growth of media industry has become undisputed fact all over the last ten years. The researcher conducted this research to get deeper insights that focused on organizational condition in ANTARA, one of the leading news agency in Indonesia, particularly about its human resource practices in order to increase the company’s performance. The research objective is to capture and identify human capital practices using a self-developed survey based on SHRM Foundation Effective Practice Guidelines Series titled “Human Resource Strategy: Adapting to The Age of Globalization” by Patrick M. Wright and the human capital measurement tool developed by Laurie Bassi and Daniel McMurrer. The survey was spread to employees that work in ANTARA offices in Jakarta during August to October 2014.The results of this research shows that ANTARA still needs to do some effort in order to maintain and develop their performance by improving their human capital practices, particularly to focus in increasing their employee engagement, knowledge accessibility, workforce optimization, and learning capacity.Keywords: human capital, assessment tool, company performance, employee perspective, news agency
A Proposal for CRMS Indonesia to enhance the Market Share in Indonesia Salim, Lea Shaula; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The needs of risk management in Indonesia is increasing since there are a regulation from the Indonesian government to implement risk management Badan Usaha Milik Negara (BUMN), Listed Companies, Banking and Non Banking sectors. To fulfill this needs, CRMS Indonesia as an  risk management training firms has several programs and  product to be offered to the market with ISO 31000 standard.  Even the needs of risk management is big, the market share of CRMS Indonesia is 11.8% in 2014. And the other 88.2% of market potential is still outside. Market share become concern because it shows CRMS Indonesia domination in market. The revenue will automatically increase when the market share increase. Risk management training firms commonly do the same process and marketing mix. The analysis shown that position of CRMS Indonesia compare with the existing competitor is strong enough, because they have two programs that could become the competitive advantage such as international benchmarking and  roundtable disscussion. But the weaker position face by this training firms, because the number of bargaining power of supplier is stronger in here. Furthermore, online learning is one of threats for substitute product.  CRMS Indonesia itself, has a strength in networking with international institutions, experienced faciliator, and recognition as the Risk Management Service Provider of The Year in 2014 from Institution of Risk Management in London. All of those strength can be used to increase the market share. But the root cause found are they lack  number of faciliator, lack number of team and the delivery method need improvement. Those indicates the reason why the market share of CRMS Indonesia is not maximum. The solution for the root cause are the planning for the partnership solution, recruitment solution, customer relationship management solution, and e-learning solution. Those solution are expected to help CRMS Indonesia in enhancing the market share in Indonesia. Keywords : Risk Management, Training Firms, Indonesian Regulations
Marketing Strategis For Hotel Mangkuto, Payakumbuh. Winda, Trimela; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Currently hospitality business in Indonesia is growing along with the increasing spotlight on tourism. Hotel is a company engaged in the service that provides services to stay, meeting room, food or beverages, and more. All hotels want a high occupancy rate, but this cannot be separated from what is used in strategy for each hotel. The business issues in this final project is occupancy rates are currently only 47% of which have not yet reached the target standard STR Global hotel indonesia is 69.4%.The methodology used is the analysis of the marketing mix 7P, Servqual, brand equity. The analysis was performed through the data obtained from the questionnaire that consists of the data respondent, brand awareness, brand image, perceived quality, promotion, and brand loyalty. All questionnaires filled out by the customer Mangkuto except the brand awareness that filled by the customer Payakumbuh Mangkuto and people around payakumbuh. From the results of the questionnaire, found the problem in terms of service, brand image, and promotion. For this service, the problem in terms of professional employees and the response given to customers still unsatisfactory. For the image of the brand, there are problems such as incomplete facilities and the price is not affordable. For promotion, the hotel is lack of utilization such as media social, advertising, and events.The proposed solution is mangkuto should increase promotion using social media, event sponsorships, and advertising. In addition, repair facilities and provide attractive discounts for hotel customers. Improve service by way of renovating the meeting room, check the cleanliness of the rooms and meeting rooms, providing appropriate equipment in meetings, increasing the number of variety of food, improve service employees. The solutions are applied in the implementation plan. The implementation plan consists of objectives, activities, indicators, targets, resources, responsible, and timeline.Keywords: marketing mix, servqual, brand equity, brand awareness, brand image, perceived quality, promotion, and brand loyalty. 
Indonesia’s Economic Development Cooperation Program Through Private Public Partnership (PPP) Scheme Park, Jongmin; Firman, Aries F
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This Project is the study of how Low and Middle Income Countries (LMICs) overcome Middle Income Trap (MIT). This study selects Indonesia as an example representing LMIC and suggests Private Public Partnership (PPP) method as a key solution to overcome MIT. The study also finds the methodology to contribute to Indonesia’s economic development through International Development Cooperation (IDC). This study provides Research Questions in the beginning and comes to conclusion as the answer to the Questions through Analysis Framework. It is based on Qualitative Methodology using expert group interview and document review. Besides, as the Final Project of Master of Business Administration (MBA), it recommends the realistic application and practical implementation.In the first stage, this Project analyzes the current status of PPP in Indonesia and finds application problems of PPP tools. It also delves deeply into the characteristic and varieties of PPP projects through literature investigation as well as the opinions from experienced experts in the field of PPP. In the second stage, this project uses analytical tool of interpretation and discussions of business theory. From the work, applicable and meaningful results are drawn. In addition, the results are reviewed and refined for practical application.In the last stage, it endeavors to apply to a real IDC program. It recommends IDC’s contribution and suggestion for the success of PPP project. Finally it shows the vision of economic development in Indonesia through using PPP scheme.For the reference, PPP is normally an acronym for Public Private Partnership, but in this project, PPP is used as an acronym for Private Public Partnership stressing importance of private sector in terms of economic development.Key words: Low and Middle Income Countries (LMIC), Middle Income Trap (MIT), Private Public Partnership (PPP) tools, International Development Cooperation (IDC) program
Capital Budgeting Analysis to Enhance Bank Performance and Stock Price (Case Study of Bank Tabungan Negara Period 2010-2014)
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Bank Tabungan Negara (BTN) is a state-owned bank focusing its business on housing finance. In the last five years, the BTN stock has been experiencing a decline in its price. The decline of the BTN stock price is in accordance with the poor performance of the bank in comparison with that of other banks having core capitals in the same category (the BUKU 3). To increase BTN’s financial performance as well as its stock price, it argued in this final project that BTN needs additional funds to expand its business.  The objective of this final project is to propose a financial planning that can be used by BTN to gain the additional funds for improving its financial performance as well as to achieve its targeted stock price. External and Internal analyses are conducted to uncover business problems faced by BTN. The external analysis was done using the PESTEL analysis, and the internal analysis was performed using the Ratio analysis and Economic Value Added (EVA) analysis. The Discounted Method of Economic Value Added is used to attain the projection of the BTN’s stock price for the next three years. The Price Earning Ratio (PER) methodis used to obtain the BTN’s targeted stock price. From the analyses, it is found that BTN needs to gain five trillions Indonesia Rupiah as the additional fund to improve its financial performance as well as its stock price. There are three ways that are recommended in this final project for BTN to get the additional fund, which are by issuing right issue, issuing bond, and gaining loan from its stockholders. The amount of the additional fund that can be obtained from each way is determined by considering the BTN historical right issue and bond issue, as well as BTN’s plan in 2015. In a case BTN conducts the right issue, it is recommended for (1) the BTN current stockholders to exercise their rights and (2) potential investors to buy the BTN rights that are traded in the market to get a high capital gain.Key word: capital budgeting, PESTEL analysis, ratio analysis, economic value added, financial performance, stock price
Marketing Strategy for Rennika Studio
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Creative industry has become one of the biggest supporter for national income for growth and develop country. In Indonesia, creative industry continuously contributed to increasing income each year. One of the creative industry product is clip art. Clip art is ready made art, designs, graphics, and photographs that come bundled with illustration software packages. Today, clip art is used for printable items, like printable greeting cards, printable planner and printable calendar. For printable items, more pricey than the ordinary clip art. Rennika Studio is a small business that sells clip art and printable items, started in January 2013. Rennika sells their products at Etsy.com, an online sales site. Rennika sales demonstrated a significant drop of 25% in February 2014. The root cause of the sales decline is less product variation, have no marketing activities and owner had experienced saturated.To solve the business issue, analysis about internal and external factors is needed. External factor analysis consists of Porter’s Five Forces and Competitor Analysis, while STP and Marketing Mix 4P are used to analyze internal factor. In addition, the result of interview with the owner and customers of Rennika Studio becomes one of sources in listing SWOT of Rennika Studio. From SWOT result, TOWS matrix is utilized to generate some alternative marketing strategies for Rennika Studio. There are 12 proposed marketing strategies for Rennika Studio which are formulated into marketing mix 4P. Some of these strategies has been implemented by Rennika Studio started December 2014, the strategies are creating new product with ethnic theme, make promotion through social media, make website for Rennika, and also accept special customized order from customer. After doing the strategies, by January 2015 Rennika already enjoyed a sales increase of 15%. This progress encourages Rennika to grow her business further. Hopefully Rennika can double and differentiate her products further and start to implement the other strategies that can give more advantages for Rennika.Keywords: Marketing Strategy, Creative industry, Clip art, Printable product

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