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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 60 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Strategy development in order to growth for càftan muslim fashion wear Jawwas, Chaulla; Rudy Sirait, Socrates
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In today’s global competitive marketplace, style for the modern Muslim woman is evolving. Being a country with the largest Muslim population in the world, Indonesian creative industries in Muslim fashion is quite strong and continues to grow rapidly. Additionally, it was challenging to stay in fashion industry if the player doesn’t have any differentiation. CÀFTAN is a form of creativity from Indonesian young people in Muslim fashion wear, which serves customers with the products of women cloths that is unique and fashionable. Along with the development of Muslim fashion wear as well as technology, the demand and revenue also increased for CÀFTAN. However, without a good strategy formulation causes unstable income and can’t achieve the target demand. Follow with the fast-changing environment, many competitors are increasing with different strategy. To improve the performance and be sustainable in the business, CÀFTAN needs to build an appropriate strategy. Strategy formulation process is done by analyzing the external and internal factors that are affected the business. The both factors were formed by data from observation, interviews and questionnaires. CÀFTAN is using Porter’s generic strategy as a frame work to outline the three major strategic options to achieve a sustainable competitive advantage. The strategic differentiation is to determine the tactic differentiation by using 7p marketing mix as a frame work to achieve its competitive advantages and value for the customers. In sales promotion, the strategy is used to determine the marketing strategic for CÀFTAN. Business model canvas used to determine the strategic implementation that was suitable for the company. The author recommends CÀFTAN to use focus differentiation strategy in product and service with product development, improving system operations, creating marketing campaign and cost efficiency to improve its Muslim fashion business in order to capture the market and greater profits as well as improving the company’s competitive position.  Keywords: Muslim Fashion Wear, CÀFTAN, Business Strategy, Strategic Differentiation, Business Model Canvas.
Decision analysis on cultivation method for shrimp farm in south of garut, cikelet Prabowo, Arian; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
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Abstract. Boedihardjo Shrimp Farm (BSF) established in 2014 as a shrimp farms that cultivate white shrimp prawn types that also called Litopenaeus vannamei that the farm located in southern Garut, Cikelet village. As a group, BSF can be said to be a successful that operated for four cycles. However, production for the four cycles fluctuated quite high.This study tried to find out what the cause of the fluctuations in production that faced by BSF, to look more deeply about matters related to shrimp farming performed by the BSF. The method used in this study is a simple multi-attribute rating technique used to help decision makers select several alternatives. The study of this thesis is the study mode of literature, interviews with competitors, key people in the group, technicians, suppliers and buyers who have worked with BSF that the results will be used for analysis using SMART (simple multi-attribute rating technique). The results of this study are alternatives that will be assessed. Alternative which provides the best value that can later be selected by decision makers as a tool to make decisions for cultivation in Cikelet. By doing so, it is expected to have improvement in the way of cultivation and production results that will be obtained by BSF. Key words : Decision making, Shrimp farm, Simple multi attribute rating technique (SMART)
Business Analysis and Improvement of Import Container Dwelling Time Using DMAIC Methodology: Case Study of Berlian Terminal, Tanjung Perak Surabaya Fadila Rusman, Denia; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Ports are maritime transport infrastructure that have an important role in the economic structure and the mobility of goods, services, and people. As the primary node in the shipping system, port should be able to ensure smooth logistics activities and the contribution of material flows, products and information in the effective and efficient supply chain with low Dwelling Time. But what happened to Berlian Terminal, Tanjung Perak Surabaya is the high rate of Dwelling Time of import container that reached 8.4 days compared to the 5-day Dwelling Time in Thailand, 4-day in Malaysia and in Singapore was only 1 day. The purpose of this final project is to provide improvement solution that needs to be done by Terminal Berlian. This is done by analyzing the import container process when the container arrive at the port for unloading until they get out from the port. This method is expected to reduce the number of Dwelling Time and improve the service system in Terminal Berlian. The conceptual framework of this final project is based on the DMAIC Methodology by analyzing the business issue, then defining, measuring, analyzing, improving, controlling, and implementing based on plan. The root cause is because the total time of service procedures in Berlian Terminal is high which occurs on document and container services. The data were collected by doing survey on the field, interview, documentation, and collected from people that have been previously processed.The analysis process was done by providing 3 alternatives. The first alternative is analyzing the queue system in Berlian Terminal which is still good because there is no queue in the system . The second alternative is improving SOP on Pre Clerance process that can reduce the dwelling time up to 24%. The third alternative is chosen as the best alternative which combines the result in alternative 2 with SOP improvement on Red Lane Customs Clearance. The result shows that import container dwelling time can be reduced by 38% , from 8.4 days to 5.2 days. The reduction is expected to provide better service system for the importers, customs, and Berlian Terminal as a service provider company. The process of implementation plan can be done by defining the problem, resources plan, stakeholder agreement, improvement, and evaluation. To ensure the success of implementation business, the company should conduct Critical Success Factors and policies based on company’s vission and mission. Keywords : Dwelling Time, Vessel Queuing System, Pre Clearance, Customs Clearance, Post Clearance, Berlian Terminal, Import Container.
Project financing evaluation for acquisition of floating storage and offloading facility Priyokusumo, Andhika; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The weakening of Crude Oil price has increasing the demand of Floating Storage and Offloading facility to store the Crude Oil while waiting the price go back increase. The demand also comes from oil producer company PT. Cahaya Pasifik Internasional (CPI), for the usage of floating storage in Corridor block, Bangka, Indonesia. PT. Bahtera Unggul Lestari (BUL), as one of the Indonesian shipping company would like to participate in the Floating Storage and Offloading. But due to negative Net Income and decreasing Retained Earnings in 2014, it is a challenge for BUL to provide the funding to purchase a Suezmax tanker and convert it to be Floating Storage and Offloading facility. Leasing or Bareboat Charter is not an option since the vessel ownership structure should be majority under Indonesian company and vessel are not allowed the have hardware structural change especially for Floating Storage and Offloading conversion. Another financing alternative is by establishing a Special Purpose Vehicle company under project finance method. Under project finance system, the SPV company will responsible for all project requirement, including sourcing the funding. The SPV company has separate legal incorporation and separate project Financial Statement apart from BUL’s corporate management. As Project Sponsor, BUL can only support with low amount equity due to limited working capital, and hence BUL targeting DSCR only 1.26x from average DSCR 1.5x. Using basic assumption with $54mio CAPEX, 92.39% gearing, 9% interest rate and Hire Rate $43,500/day, it resulting evaluation of 1.01x DSCR. Based on scenario planning, the most optimum condition is when the Project Manager able to reduce the CAPEX to be $49mio, and negotiating the interest rate to be 6%. This resulting good result with 1.87x DSCR bigger than target 1.26x, and positive NPV not only for firm and debt holder, but also for equity holder. Second alternative solution is by increasing daily Hire Rate to be $53,474/day, with the risk of losing the tender to other more competitive competitor. Keywords: Floating Storage and Offloading, project finance, Debt Service Coverage Ratio, gearing, scenario planning, hire rate, Special Purpose Vehicle, Suezmax, Bareboat Charter
Predicting Financial Distress and Financial Performance Analysis of PT Bayan Resources Tbk. Putranto Wicaksono, Adhi; Maya Damayanti, Sylviana
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Bayan Resources Tbk. is a producer of environmentally friendly low sulfur, sub-bituminous and semi-soft coking coals integrating coal mining, processing and logistic operations. Since established. PT Bayan Resource Tbk. Continuously expand its business by acquiring a number of new coal concessions. In the past 3 years PT Bayan Resource Tbk net profit is decreased drastically and even suffer loss in the fiscal 2013 and 2014. Based on probability of default analysis using Altman Z-score bankruptcy model, PT Bayan Resources Tbk in 2014 they already in the “Distress” zone (Z’ < 1.23). If PT Bayan Resources Tbk performances keep declining, they will facing in financial difficulties and will bankrupt in the future. This study proposes four business solution to mitigate the current problem. Which are reducing the stripping ratio to reducing the cost of production, increase the domestic market share by improving the marketing and external relation so they can get the tender to increase selling coal in Indonesia and to increase the revenue, cost Efficiency by improving the mining equipment utility and technology and also by using differentiation strategy, which is, build a new power plant to get the revenue not only from selling coal, but from selling the electricity to PLN or another entity. Keyword: Coal Mining, Financial Distress, Business Strategy, Financial Performance, Financial Analysi
Analytic Hierarchy Process for Decision Making in Asset Integrity Program: Route for Pipeline Corridor Mairudi, Mairudi; Novani, Santi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. pt chevron pacific indonesia (cpi) operates 90 fields in sumatra with two main squares, duri and minas. most of oil pipelines from minas to duri have being services more than 50 years and have severe external corrosion. in addition, community encroachment directly on top of the pipelines has escalated over the last decade. the pipeline has inadequate physical protection and a high risk of damage and or failure from public interaction, such as traffic crossing or collision as well as the risk of oil theft. project team has initiated a pipeline integrity project to replace the aging pipe and relocate the pipeline to avoid populated area. the purpose of this final assignment is to select the best route alternative for pipeline corridor from minas to duri in chevron sumatra operation. the end objective of this route selection is to minimize chevron facilities impacts to community and also to protect chevron facilities from community. the decision making process is to select the best route use value-focused thinking (vft) and analytic hierarchy process (ahp) that involving multiple objectives. vft method is applied to generate alternatives and criteria, while the ahp method will determine the best alternative. decision-making is done through small focus group discussion by five multi discipline engineers who have knowledgeable and experience related with the project. the selected route for new pipeline corridor is thru the power line route. the selection process has considered cost (piping and civil) and non cost (technical, environmental and social). sensitivity analyses were conduct on this route alternatives and obtained consistent result. the powerline route (score 0.415) is as the first route priority, the highway route (score 0.167) in the second and the cpp line route (0.166) in the third route priority. the selected route will align with the company objective to protect the pipeline facilities from the community and also protect the community from the pipeline facilities along the new corridor.keywords: pipeline integrity project,best route alternative, decision making process, ahp, vft
Branding strategy formulation for “futlime” in order to raise its revenue growth Hafiyyan Supriyo Suromo, Dera; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Nowadays, there are many internet users in Indonesia. In 2015, according to “we are social”, there are 72.7 million active internet users. And there are 5.9 million people who had shopped online in Indonesia (SingPost, 2014). The numbers have been increasing every year. Besides that, the tendency to celebrate the special moment by giving gift is also growing in Indonesia which are 79 % Indonesia people doing this (Groupon, 2014). Because of these opportunities, Futlime was found by Dera Hafiyyan S.S. and Vanessa Lidya L. in 2013. Futlime produces and offers various unique gifts to the customers who want to celebrate their special moments through online marketing. Because the gift industry is potential and growing industry,  there are many competitors for Futlime. It causes the revenue grows slowly. It will be worse and cause Futlime cannot survive in gift industry competition, if Futlime does not take the action to solve it soon. For the limitation, this research only discusses about developing business solutions, especially branding strategy for Futlime to increase the revenue growth by customer based on brand equity analysis and creating marketing communication. In this research, business environment analysis of Futlime is conducted by using PESTEL analysis, Porter’s Five Forces, value chain analysis, and VRIO framework. The root causes of decreasing in revenue growth are founded, which is unclear strategies for every aspect of the business, especially in branding. The problem makes Futlime unable to face threats and take advantage from many opportunities. That is why this research will be focused on creating marketing communication for Futlime based on the consumer’s behavior and mind set. In order to create the right marketing communication for Futlime, it will be needed to know and explore the mind set of Futlime’s current and potential costumer deeply. In this research, to study the current and potential costumer’s mind set, brand knowledge questionnaire is used. Based on the result of the questionnaire, Futlime has enough brand awareness. However, it is still not enough to capture market in the potential industry likes gift industry. So, Futlime has to increase the brand awareness. Futlime does have the right brand association in customer mind set. They also love the company products and service, especially the good and customized design. However, Futlime has three main shortages which are the expensive price and lack of marketing. These shortages have to be explored further and solved. Futlime also has good achievement like the respondents tendency to be happy. Furthermore, they want to recommend Futlime to others. This condition has to be maintained to gain the effect of mouth to mouth marketing. To create strong brand awareness for Futlime, marketing mix that is appropriate with the target audience of Futlime is online forum and social media advertising, especially Instagram (most used media social based on the questionnaire). The marketing communication for Futlime will be divided inti two part. The objective for the first part is getting 2099 new followers per month or  12.594 followers in 6 months. It will be 126 advertising during 6 months, with 21 advertising per month.Then, the objective for the second part is getting 2475 new followers per month or 29.700 followers in a year. It will be 297 advertising during a year, with 25 advertising per month. The total cost of advertising is Rp 81.450.000. Other than that, to boost sales and solve the expensive price mindset, the company will be supported by sales promotion. Based on the questionnaire, the promotion that is loved by Futlime’s target audience is special day promo. Keywords: online gift store, brand knowledge, marketing communication, SWOT analysis, brand value chain, branding strategy.
Proposed development strategy for sate virgin Yodi Rizkyardi, Mohammad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Sate Virgin is authentic sate restaurant specialty in tegal goat sate that found by Mr Koma in 2013 located in Bekasi area. In 2015, sate Virgin move to a new location and since then Sate Virgin business is growing in revenue increases and customer number increases. Mr Koma felt that Sate Virgin has huge potential and need to be growth. Good strategy formulation is needed to decide the most suitable direction for Sate Virgin growth in the future. To develop the strategy, first is to analyze the external and internal condition. For external condition analysis, using PEST analysis, Porter’s Five Forces and competitor analysis. For internal condition, using VRIO model, financial analysis and business model canvas. Both analyses then form the SWOT analysis for become the basis of strategy formulation. For company strategy, using SPACE matrix and generate two alternative strategy which is intensive and integrative strategy. In order to determine which strategy is suitable for Sate Virgin, QSPM method calculation is being used. The result from the QSPM calculation showing that intensive strategy is more suitable for Sate Virgin. The TOWS matrix is use for generating alternative action of strategy that can be grouping into company function. Diamond strategy is use to describe both strategy comprehensively and last is to proposed new business model canvas. Strategic steps from intensive strategy, which is market penetration, market development and product development, can be implement by Sate Virgin as its development direction to achieve Sate Virgin business sustainability. Keywords: restaurant business, intensive strategy, diamond strategy
Evaluating Solutions on Congeal Oil Problem Using Analytical Hirarchy Process (AHP): Case Study of Chevron Sapoetra, Tri Djaka; Novani, Santi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
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Abstract. Steam flood serves to reduce the viscosity of which is contained in the oil, so oil has dropped its viscosity will be easily lifted to the surface using a pump. In reality, not all the oil will go down viscosity. There are some who still viscous oil where oil has a pour point that is high enough, so that the oil needs treated specifically to be lifted to the surface. This is what is referred to as congeal Oil. There are several ways to resolve this matter, i.e, Steam Injection through production line, chemical Continues injection through production line, solvent treatment through wellbore and down hole equipment installation through tubing. The decision-making process uses Analytic Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solutions for Congeal Oil Problem in Heavy Oil Characteristic. Based on the AHP methods and the result interview from experts and calculations analysis, the best solution in “Decision Analysis on Congeal Oil Problem in Heavy Oil Characteristic” is “Chemical continues injection through production line” Keywords: congeal oil, decision analysis, heavy oil Abstract. Steam flood serves to reduce the viscosity of which is contained in the oil, so oil has dropped its viscosity will be easily lifted to the surface using a pump. In reality, not all the oil will go down viscosity. There are some who still viscous oil where oil has a pour point that is high enough, so that the oil needs treated specifically to be lifted to the surface. This is what is referred to as congeal Oil.There are several ways to resolve this matter, i.e, Steam Injection through production line, chemical Continues injection through production line, solvent treatment through wellbore and down hole equipment installation through tubing.The decision-making process uses Analytic Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solutions for Congeal Oil Problem in Heavy Oil Characteristic. Based on the AHP methods and the result interview from experts and calculations analysis, the best solution in “Decision Analysis on Congeal Oil Problem in Heavy Oil Characteristic” is “Chemical continues injection through production line” Keywords: congeal oil, decision analysis, heavy oil
Developing business strategy at pt proflexy in the global competition Bayu Irawan, Yuslan; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract -  PT PROFLEXY is a leading manufacturer of flexible packaging as one of the most important global player in the flexible packaging industry. Since periode year of 2010 to 2014 the company faced situation that the gross profit stagnant although the sales revenue is increased. The most of  PT PROFLEXY profit is generated by sales revenue. Base on to the financial report that company have the sales revenue of 60% to the local demand and 40% to the export demand. This target applied by the company remaining that the local demand most generated the profit than the export.But since 2010 the local marketdemand isin saturation market which caused by the global condition in currency depretiation. Regarding to this situation then PT PROFLEXY expand their sales by penetrating potential new markets in Asia, America, Europe, Australia and America. But the strategy is not succesed yet to increase the profit as expected because in point of view the writer that the company has not properly in selecting, targeting and positioning to get the economics operation in competitive global market. In this research the writer propose and recomend the company that tobe a winner in global competition have to do the 3 (three) steps. The first step is company should have and analyse their strength.The second step isthatcompany should have selected the economicsmarket destination by considering in several factors such as GDP, WGI dan LPI, Tax and Duty. These factors are represent of the power of global  buyer, situation & conditions and transportation facilities in each countries destination without ignoring the bilateral and multirateral organization such as WTO, AFTA, etc.The third step is when the destinations are determined then the company should compete in 4 arena of hypercompetition. Base on to this reasearch, finally the writer propose to reprioritize and focused in selected country refer to the company strength to get the profit increasing. Keywords: Sales revenue, Profit, company capabilities, world indicators, hypercompetition

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