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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 60 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Human resources practices in small medium enterprise within creative industry sector Paramitha, Widya; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In years, small medium enterprise grew very fast in Indonesia and it is the pillar of indonesian economy. among those small medium enterprise, creative industry become the dark horse. They contributes about 7,05 percent of PDB, 10,72 percent of employment. Creative industry is also helps to grow regional economy, which resulted in increase Indonesian foreign exchange and export. Despite the enormous growth of small medium enterprise within creative industry, it is not supported by their human resources. Human resources in small medium enterprise is often being ignored thus it become the challenge to company to make sure they have the right people. The final project is about human resource practices in the small medium enterprise within creative industry. There are five representatives of companies as research objects. Qualitative research was used in the final project to discover human resources practices in small medium enterprise within creative industry, impact of human resource practices and suggestion to improve human practices in small medium enterprise. Interview and observation are used to get the objective of the final project. The result of this final project is generic model of human resources practices in small medium enterprise and a model concept to improve its human resources practices.   
Social Media Big Data Analysis Implementation towards Customer Insight Creation Process in PT. Bank Negara Indonesia (Persero) Tbk. Farjumzal, Farjumzal; Ashari Nasution, Reza
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Bank Negara Indonesia (BNI) is one of the leading banks in Indonesia. Currently, BNI provides banking services to 17 million people. BNI followed lifetime banking partner principle. That means that BNI provides banking services that reach out to all kinds of ages and their needs. Customer insight creation is a form of efforts to understand consumer behavior. Thus, customer insight creation is the fundamental aspect in creating unique value for customers. BNI need a broader picture for insight creation in order to creating unique value for its existing and potential customer. The solution chosen by the author in creating unique value for customers is through the implementation of social media big data analytics. BNI could take advantage over its 589,223 Twitter followers. Author utilize Knowledge Fusion Taxonomy concept in order to align the proposed solutions towards existing customer insight creation activities in BNI. Keywords: Knowledge fusion taxonomy, social media big data analytics, consumer banking
Formulating business strategy for “allstar agency” in order to become a market leader Gozali, Kenny; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract.  Allstar coorperation is a company which operates as an insurance agency, agency Allstar is part of Prudential Life office sales force in Indonesia, based in Jakarta, so that the product sold by Allstar are Prudential life insurance. Allstar as a new agency stood at the date of January 9, 2015, by the three founder Oei Hong Tzan, Dendy Gunawan, David Gozali At the time of the end of 2015 Allstar agency made a breakthrough in Prudential Indonesia, having just stand can reach the 6th position in Indonesia beat agency that has a long standing and has been great from Allstar agency. Allstar agency after seeing a performance and a great result in the last year saw an opportunity and believe that can reach the position 1 in Indonesia and could be a market leader in Indonesia. To achieve these goals it is necessary to analyze the strategy right, and put on filling the questionnaire of customer Allstar own view peforma agent Allstar, and also filling the questionnaire agent Allstar to see a performance agency Allstar, because this is a service business importance level and performance level is associated, and if the result is nice to be sustainable and can even thrive, because mendaptkan references from satisfied customers. In this business the agent is very important, if the team owned small will greatly affect the turnover that get it for Allstar agency, because the annual turnover Allstar agency is a collection of the turnover that get it from the team Allstar, and revenue Allstar agency around 10% of annual turnover. Therefore, external and internal analysis is very influential. And the results of the analysis of external as well as internal and also the results of the questionnaire will be used in planning strategies for Allstar agency to deal with the live market from competitors and also make business canvas new one in order to increase the strength and also the opportunities that are useful in the formation and strategic planning Allstar fits within this agency.
Business Strategy of New Culinary Business in Balikpapan: A Case Study of Kedai Kadeen Restaurant Sandi Augusta, Radar; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The culinary industry in Indonesia is one of the largest attractions towards the tourism sector in which it has contributed to 32.5% of GDP or close to 209 trillion Rupiahs. Kedai Kadeen is one of the many businesses that are present in Balikpapan’s culinary scene to delight local citizens and tourists alike with their region’s appetizing specialty dishes. However, as a newcomer in the city’s culinary sector, Kedai Kadeen faces several challenges to its establishment. Intense competition, low brand awareness, inconvenient business place, low service quality and unstable costs of raw materials, are the current business issues. A business research is conducted to address the problems that are currently being faced by Kedai Kadeen.  A quantitative method approach and literature review is used to explore probable solutions to the business issue. From the internal scanning using the 4P analysis, it was found that the business’s main strengths are in its location, products and promotional activities. The positioning for Kedai Kadeen is also in the right track as seen using STP analysis. Meanwhile, the main weaknesses of the restaurant are the limited space of business and facilities in the restaurant. The lack of employee control system, as seen using the Value Chain analysis, proved to be another liability towards the business process. Scanning of the external environment resulted in the discovery of several threats that can potentially slow down the business, especially threats from competitors as have been analyzed in the competitor analysis. However, using PEST and Porter’s Five Forces, it was found that there are still ample opportunities for growth in Balikpapan because of the market. Result of the analysis and SWOT mentioned above shows that Kedai Kadeen has only been able to obtain low level of revenue due to its non-optimal business strategy and lack of control systems. Thus the needs for strategic solution are required in order for Kedai Kadeen to grow and generate more revenue. Several business solution alternatives are proposed to overcome the business issues: Porter’s cost-leadership competitive and a 7P marketing mix. An implementation plan of these strategies and the needed resources are described. Key words: culinary management; entrepreneurship; business strategy; Balikpapan.
Business model and business strategy Formulation for ciao Rendy Irawan, Muhammad; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In the recent years many business startups from many industries have emerged, trying to stand out in an already saturated market. Usually, business owners will use the services of designers to help with the choice of room design, lighting and which furniture and appliances to use, in order to make the place as cozy as possible so that people will want to come. This is where other businesses could take advantage of the situation. A variety of businesses could benefit from this opportunity. But then again, that business also has to be unique in order to be able to stand out. Something that would stand out in this area would have to be something that is selling a very unique product; something that business owners could benefit from having instead of using conventional products from other businesses. Selling appliances that not only looks and functions as good as other products, but also incorporates an innovative technology could make more people come to the new store or shop, and help your business to sustain and grow as well. CIAO currently focus on designing 4 products, which are wireless charging-integrated products, smart interactive tables, e-brochures, and a floating table. These products are very one of a kind here and no other company here is known to be making these unique products. CIAO currently is faced with a challenge, which is to educate the customers about the benefits of using unique ways in presenting their product could yield them better results in the long run. Surveys and interviews are used to collect primary data and information about CIAO’s current condition, as well as the current market segment. The results from the survey are then processed through a TOWS matrix to help formulate a strategy based on the strengths, weaknesses, opportunities, and threats. After that, the strategies generated from the TOWS matrix is then used to create a Strategy Diamond and a new business model using a Business Canvas Model. The result of this research shows that CIAO’s current business model does not have the necessary strategy to support its current value proposition. The new strategies formulated in this research suggests CIAO to improve their marketing strategies and focus more on its marketing strategies to establish a distinctive uniqueness among its competitors and in order to sustain as business and continue to grow Keywords:Business Strategy, Business Canvas Model, TOWS Matrix, WirelessCharging, Smart Table
Strategies and Feasibility Studies of Cattle Fattening Business Rizky Andri Ulaan, Aldi; Maya Damayanti, Sylviana
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this study was to find out the feasibility and the benefit of beef cattle fattening by Fresh Farm, Bandung Regency. As the business will begin to be developed, requiring sizable capital. The capital can be obtained either from banks or investors. Of course, both of which require a study of the feasibility of the business to be developed by the Fresh Farm. In this study the feasibility Fresh Farm analyzed, starting from the outside environment analysis, Porter's five forces and financial feasibility. Financially, the business Fresh Farm is considered feasible, amounting to Rp2,359,552,333 positive NPV, IRR 44.66%, Net B/C 2.19, Payback Period 1.8, and ROI 50%. Implementation of business with the application of the principles of good management, it is proposed in the research results. Keywords: crowdfunding, cattle fattening, agriculture, business strategy
Proposed Go-to-Market Strategy for new mobile Application on leisure industry in indonesia Analyes Perdana, M Jumeidil; Rahardjo, Budi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Indonesia is a mobile-first country where majority access the internet through mobile gadgets such as smartphone or tablet. The number of internet users in Indonesia is 88 million and continue raising. The momentum has given impact to the national trend which is called the digital economy. People in Indonesia also has seen the emergence of national sharing platforms such as Go-Jek, a startup that let us sharing the motorbike in Indonesia, as well as the concept of sharing economy startups such as Grab, Uber, and Airbnb. In Indonesia, experience economy is also raising, especially for millennials or young generation. The number of an event such as music concert, sports entertainment, and other experience or event, gradually increase year by year. According to McKinsey data in 2011, the leisure industry is expected to growth 7.5% annually. Based on the current trend such as sharing economy, digital economy, and experience economy among the young generation, a startup company, Pleasurra is taking action to innovate on leisure industry business by combining the sharing economy with experience economy through technology especially mobile application. However, Pleasurra is facing several problem in their business especially getting traction of users in their mobile application. The problem can result. In this journal, the writer will focus on marketing problem of Pleasurra. The business condition will be analyzed first by using 5’C analysis including climate, customers, company, competitors, and collaborators. After conducting the root cause analysis, the main problem is low traction of users. In order solve that, the writer propose to define go-to-market strategy. The go-to-market strategy will be proposed based on the 3V’S marketing mix model by Nirmalya Kumar. Valued customers, value proposition, and value of network. The supporting solutions such as word of mouth marketing and content marketing also will be explored further in this journal. In the end, the writer will get the right go-to-market strategy for Pleasurra mobile application. Keywords: digital economy, leisure industry, startup marketing, go-to-market, 3v’s model
Strategy formulation for kanawa coffee to win the competition using diamond strategy framework Ikhsan Jauhari, Mochamad; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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ABSTRACT - Food and beverages business is one of the business that have a promising future because food and beverages is a primary need for people. Kanawa Coffee is a coffee shop located in Suryo street, south Jakarta which is a mainstream area for find a restaurant or coffee shop. There are many competitors in the industry that made the competition in this industry so tight, so Kanawa Coffee need to have a good strategy to win the competition also avoid the chances of imitation.The research was conducted with scanning the internal and external environment of the business and also through the data collection from interview and questionnaire. The strategy formulation method that will be used is Diamond Strategy, strategies that has been formulated will be made into a layered activity mapping to avoid the chances of imitation and also made into a new business model canvas for Kanawa Coffee. Kanawa Coffee should improve the key variables that influenced people, So the strategies that has been formulated are based on the key variables itself. There is a chance for competitor to imitate the strategy that has been proposed, so to avoid the chances of imitation Kanawa Coffee should do layered activities in order to make competitor difficult to imitate the strategies. With the result of diamond strategy formulation and strategy to avoid imitation, there are an improvement in business model canvas of Kanawa Coffee. Management and staffs of Kanawa Coffee need to be prepared before execute the strategies proposed and then do the improvement as soon as possible. The improvement need to be measured by Kanawa Coffee in order to know the impact of each strategy. In order to implement the strategy successfully Kanawa Coffee need to maintain their relationship with their stakeholder because it also became the key for Kanawa Coffee to implement the strategies successfully and win the competition in the future. Keywords: Business Strategy, Coffee shop business, Diamond Strategy , Attack Strategy, Business Model Canvas 
Initiating electronic cigarettes business in indonesia: value, prospects, and challenges Putra Mahardika, Ibnu Prabowo; Budi Nugroho, Anggoro
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In a global scale, Personal Vaporizer industry is developing rapidly, especially in developed countries. The governments in those countries simply supporting the PV industries with not banned the circulation but still under supervision of local public health bureau. In Indonesia, Personal Vaporizer industry is still very young, and our government haven’t postured anything at all. Regarding the presence of the industry. One of many seller who’s trying to expand its business is VAPLE. Regardless its rapid growth, currently VAPLE is experiencing financial issues, due to decreasing amount of new customer. To alleviate the problem, currently VAPLE is attempting to find new investor to placed their money for VAPLE’s development and fix VAPLE’s financial issues. The outcome of the research through Financial and Business Valuation point of view, indicated that VAPLE have a good opportunity for investment to be flourished. This statement is supported by positive NPV and bigger value that the cost of capital, short payback period, outstanding Internal Rate of Return, and Profitability Index value higher than 1. In conclusion based on the indicators above, VAPLE is a promising business. The research generates a few recommendations to fix VAPLE’s financial issues. Seek for a new places to doing business is the top priority, while also simultaneously enter new online market place. Another recommendations is to restock new and fast moving items, and lastly is attending local and global vape exhibition to allow VAPLE’s cash flow back to normal. Keywords: Personal Vaporizer, Qualitative Method, Finance, Business Valuation
Measuring Corporate Culture Internalization at Consumer Division of PT. Telekomunikasi Indonesia Suryawan, Dedy; Welly, John
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Telekomunikasi Indonesia as one of the big companies and had a role in providing the telecommunication service in Indonesia realized the important role of the company culture. Telkom also since 2009 to build a corporate culture to support changes in the corporate culture. In 2013 company built a culture called The Telkom Way (TTW). PT. Telkom was doing internalization phase in 2015 for company cultural transformation. The internalization phase is where The Telkom Way are implemented thorough the company in daily operational activities. PT. Telkom after the internalization phase need to measure the result with appropriate tool to make sure the condition of implementation The Telkom Way in the organization. Cultural Transformation at PT. Telkom is in order for the company to stay competitive and to be company with high-performance culture. Hence Degree of Value Integration (DVI) and DICE Framework was used to measure and understand the current position of internalization phase. This research establish the result that most of Telkom values have achieved “Embedded” by the employees in Consumer Division at PT. Telkom Indonesia. This good result is supported by the DICE Score that the change management in PT. Telkom is in the “Win Zone”. Win Zone means that the project is statistically possibly to succeed. Although the values have a good result, still it must be maintained by the company. Keywords: Corporate Culture, Organization Culture Measurement, Degree of Value Integration, DICE Framework.

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