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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Journal of Innovation, Business and Entrepreneurship Altasia : Jurnal Pariwisata Indonesia
Dwi Larso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Dynamic Marketing and Service Innovation for Service Excellence Hariandja, Evo S.; Simatupang, Togar M.; Nasution, Reza A.; Larso, Dwi
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

This study aims at creating a framework describing how the interaction capabilities between dynamic marketing and service innovation can influence service excellence. In this study market sensing, market learning, market targeting or positioning are classified as dynamic marketing capabilities (DMC), while sensing, seizing, and transformi ng are classified as service innovation capabilities (SIC). Hence, the drivers of service excellence for the framework being developed are divided into three main categories: dynamic marketing capability, service innovation capability, and their interaction. The findings of the study  on three hotels, ranging from 4-star to 5-star hotels and operating in Indonesia, suggest that both capabilities and their interaction play their roles in achieving service excellence.Abstrak: Riset ini bertujuan untuk menciptakan kerangka yang menggambarkan bagaimana kapabilitas interaksi antara pemasaran dinamik dan inovasi jasa dapat mempengaruhi keunggulan layanan. Dalam riset ini, penginderaan pasar, pembelajaran pasar, target pasar serta positioning diklasifikasikan sebagai kapabilitas pemasaran dinamik (DMC), sementara penginderaan (sensing), merebut (seizing), dan transforming diklasifikasikan sebagai kapabilitas inovasi jasa (SIC). Oleh karena itu, penggerak keunggulan layanan untuk kerangka yang dikembangkan dibagi menjadi tiga kategori utama: kapabilitas pemasaran dinamik, kapabilitas inovasi jasa, dan interaksi diantara kedua kapabilitas. Temuan studi pada tiga hotel yang dijadikan sebagai studi kasus di hotel bintang 4 (empat) dan 5 (lima) yang beroperasi di Indonesia, menunjukkan bahwa kedua kapabilitas dan interaksinya memainkan peran mereka dalam mencapai keunggulan layanan.          
Business Development Strategy of Culinary Start-Up (A Case Study of Kedai Mas Gibo) Hamim, Muhammad Gilang Perdana; Larso, Dwi
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Kedai Mas GiBo as one of the business in the culinary sector, located in Bandung and was founded in 2014 until now. But after two years established, Kedai Mas GiBo’s revenue is decreasing compared to the first year. On the first year, Kedai Mas GiBo success in generating revenue about 7.000.000 – 10.000.000 IDR but on the second year, Kedai Mas GiBo’s revenue has been decreased to 3.000.000 – 5.000.000 IDR. Kedai Mas GiBo already formulates the strategy for growth, but unfortunately, its revenue was still decreasing. In this regard, this study aims to determine the important factors that should be considered in making an suitable strategy for Kedai Mas GiBo and other culinary start-ups using the Strategic Management and Business Policy with the analysis of external and internal using EFAS dan IFAS, SWOT and TOWS Matrix. The findings of this study indicate that the external factors that most affect this industry is the Indonesian people are consumptive, culinary industry is an industry that needed as a primary need, the markets are very quickly saturated for the existing trends, and many substitute product. From some external factors that most affect the industry, known that the total score of the external factor in this industry is 3.330, which means above average overall score in general and become an opportunity for Kedai Mas GiBo to growth. For the internal factors that most affect in running the business are good quality and taste of products, founders educational background is business, lack of human resources, and marketing strategy has not implemented yet. For the total score of the internal factor in Kedai Mas GiBo is 2,981, which means below the overall average score in general So, Kedai Mas GiBo needs to focus on the strengths and minimize the weaknesses of the company's internal conditions. After known some of the external and internal factors, the researchers can make some recommendations strategy for Kedai Mas GiBo based on TOWS Matrix. Recommended strategies that suitable for Kedai Mas GiBo current condition are consists of three parts, which are the corporate directional strategy, generic business strategy and functional strategy. Recommendation of corporate strategy is horizontal growth with a focus on product lines that owned by Kedai Mas GiBo. For the generic business strategy, the researcher recommends the strategy that inline with the corporate strategy which is product differentiation strategy in order to gain competitive position in the industry. In additional, researchers also recommend some functional strategy that consists of a marketing strategy, operations strategy, human resources strategy, and financial strategy. By implementing all of those strategies, the researcher expected to gain more revenue up to 25% -50% each month.Keywords: Culinary Industry, Business Development Strategy, Strategic Management, Start-up Companies
Analysis and Improvement of Service Quality in Order to Achieve Customer Loyalty (Case Study : Savarna Spa) Rosita, Rosita; Larso, Dwi
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Service sector has an important role in Indonesian economic growth. 12.82% of the total percentage growth comes from the service healthcare sector. Health care service industry that is currently growing rapidly in Indonesia is a spa business. Spa treatment is needed to refresh the body and feel the relaxation for those who have many activities that drain energy and mind such as college student. In West Java, one of the cities which have a high level of college students population are from Jatinangor with a high level of student activities in Jatinangor. Based on the condition above, Savarna provide a Spa delivery service on Jatinangor.  As a start-up company who work in service industry, service quality being a critical consideration to attract customer and build customer loyalty. Service quality becomes the valuable factor on the spa business. Factor that can determine customer loyalty in this business is service quality. There is a gap between customer expectations and experiences based on what has their perceived. Research objective of this study is proposed a solution as the improvement of service development on Savarna based on the service quality analysis. In analyzing the issue, researcher use questionnaire which made based on SERVQUAL method and given to the customers who have perceived a treatment service from Savarna. On this study, researcher combined the SERVQUAL method with IPA (Importance Performance Analysis). From the service quality analysis, researcher identifies satisfaction rate and gap score between customer expectation and perceived service on Savarna service quality. The overall satisfaction of service quality assesment is correlated to the analysis of customer loyalty to determine the possibility of customer loyalty based on the satisfaction rate. Based on satisfaction index and gap score analysis, the lowest score of satisfaction are exist on the on-time delivery factor and fast response of customer service contact. Whereas, the cartesius diagram analysis shows three attributes that need a high priority improvement is on the neatness and hygiene service, punctuality on delivery time, and admin can give clear information needed. For the correlation to the customer loyalty, the analysis shows 5 respondents have a 15% possibility to become loyal customer, 27 respondents have a 65% possibility to become loyal customer and 33 respondents have a 95% possibility to become loyal customer.Therefore, researcher purposed several improvements plans to minimize the gap between customer expectation and perceived service and also to maintain customer loyalty which are, Savarna need to add a new item of SOP for the neatness service factor, hire more therapists, add new admin , make a schedule of advertising posts, get more followers on instagram, event promotion, use the attributes of the SERVQUAL method on the questionnaire, and for the future, Savarna should consider to providing additional compensation for the employee and having a legal business license from the government.  Keywords: Service company, Service quality, start-up, customer loyalty, Savarna spa case study
Pengembangan Pariwisata di Jakarta dalam Perspektif Sumber Daya Manusia Amin, Grace; Rahmiati, Filda; Ismail, Yunita; Simatupang, Togar; Larso, Dwi; Othman, Norfaridatul
Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

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Abstract

Selain sebagai ibu kota negara Indonesia dan pusat perekonomian, Jakarta juga merupakan salah satu kota yang banyak dikunjungi turis lokal maupun mancanegara karena keanekaragaman  wisata yang ditawarkan. Pengelolaan pariwisata dari berbagai aspek merupakan hal yang perlu diperhatikan oleh pemerintah. Penelitian ini bertujuan untuk menjelaskan peran penting manajemen sumber daya manusia dalam pengembangan pariwisata di Jakarta. Peneliti menggunakan metode deskriptif kualitatif dan tehnik purposive sampling dalam penelitian ini. Hasil interview dengan beberapa representative responden mendapatkan bahwa pengelolaan sumber daya manusia seperti dalam proses seleksi karyawan, peningkatan kompetensi, pelatihan serta sistem pengelolaan yang baik sangat dibutuhkan dalam rangka pengembangan dunia pariwisata di Jakarta.
Identifikasi Faktor-Faktor Yang Mempengaruhi Kinerja UKM Catering di Kota Bandung Samir, Alfin; Larso, Dwi
Jurnal Manajemen Teknologi Vol 10, No 2 2011
Publisher : SBM ITB

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Catering business is general terms for the business that serve various foods and drinks orders include equipment for the needs of party or institution at a certain time and place.The growing demand for catering services causing a large number of new small medium catering enterprises are entering into this area so that makes the high competition among small medium catering enterprises. This condition makes small medium catering enterprises have more challenge in order to maintain their survival. Therefore, it is necessary to identify the factors that influence the performance of small medium catering enterprises in Bandung.This research examines factors that influence small medium catering enterprises performance. These factors include psychological capital of entrepreneurs, human resource management, innovation, entrepreneurial character, and character of small medium catering enterprises.A survey method was used in this study of 97 catering entrepreneurs in Bandung. According to the results, factors influencing small medium catering enterprises performance in Bandung are psychological capital of entrepreneurs and human resource management.The results showed increasing of psychological capital and human resource management will improve small medium catering enterprises performance in Bandung. The results also showed that the most influencing variable toward small medium catering enterprises performance was psychological capital of entrepreneurs that consists of self efficacy, optimism, hope and resiliency.Kata kunci: UKM, catering, kinerja, entrepreneur, modal psikologis, manajemen sumber daya manusi
Corporate Entrepreneurship di Sektor Pelayanan Publik Studi Kasus: Badan Pelayanan Terpadu Kota dan Kabupaten Bandung Ghina, Astri; Larso, Dwi
Jurnal Manajemen Teknologi Vol 10, No 1 2011
Publisher : SBM ITB

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Abstract

Corporate Entrepreneurship (CE) merupakan konsep penting untuk melakukan pembaharuan terhadap birokrasi yang selama ini dijalankan demi meningkatkan efisiensi dan keefektifan kinerja pemerintah dalam memberikan  pelayanan  prima  kepada masyarakat. Penelitian  ini menguji  hubungan  antara orientasi entrepreneurial dan kepemimpinan entrepreneurial terhadap kepuasan kerja dan kepuasan masyarakat. Alat  yang  digunakan  untuk mengukur CE  adalah  Entrepreneurial Orientation  Survey (EOS) dan Entrepreneurial Leadership Questionnaire (ELQ). Metode yang digunakan untuk memahami dan menjelaskan fenomena tersebut adalah dengan melakukan survei responden terhadap 204 yang bekerja di intansi pelayanan publik di Badan Pelayanan Perizinan Terpadu (BPPT) Kota dan Kabupaten Bandung. Analisis jalur (Path Analysis) digunakan untuk menguji pengaruh orientasi entrepreneurial dan  kepemimpinan  entrepreneurial  terhadap  kepuasan  kerja  dan  kepuasan  masyarakat.  Hasil penelitian  menunjukkan  bahwa  terdapat  hubungan  yang  positif  dan  signifikan  antara  orientasi entrepreneurial, kepemimpinan entrepreneurial terhadap kepuasan kerja dan kepuasan masyarakat. Hal Ini berarti bahwa semakin tinggi orientasi entrepreneurial dan kepemimpinan entrepreneurial maka kinerja pemerintah yang ditinjau dari kepuasan dari kepuasan kerja dan kepuasan masyarakat akan semakin meningkat. Hasil pengukuran EOS dan ELQ menunjukan adanya perbedaan karakteristik yang  berarti  antara BPPT di Kota Bandung  dan Kabupaten Bandung,  yang  ditinjau  dari  orientasi entrepreneurial, kepemimpinan entrepreneurial, kepuasan kerja dan kepuasan masyarakat.Kata  kunci: corporate entrepreneurship, entrepreneurship, path analysis, pelayanan  publik
New Product Development Practices In Indonesia's Manufacturing Industry Larso, Dwi
Jurnal Manajemen Teknologi Vol 5, No 2 2006
Publisher : SBM ITB

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New product development has been considered the key success factor for companies competing in today’s market. In this global economy, companies are striving for introducing better or really new products with faster deliveries and lower prices. Indonesia’s manufacturing industry is facing same challenges of tigh competition and the importance of new product development for success. This study Is intended to explore the practices of new product development in Indonesia’s manufacturing industry. Characteristic of interest include the type of new products developed, processes and organization of new product development, and the perceived performance of new products internally in the organization and externally in the market. The study focuses on Indonesia’s manufacturing industry. It was conducted through a survey using a questionnaire that has been used in previous studies. Data were received from various sizes of business consisting of 43% small, 36% medium, and 21 % large-size businesses. 5% of the businesses are owned by state/local government, 65% are private with full domestic ownership, and 30% are private companies owned partly by foreigners. Indonesia’s manufacturing industry is characterized by low level of new product introductions. Fiftly-three percent (53%) of the companies reported less than 4 new products per year. 21% of companies introduce between 5-14 new products per year. The industry focuses its new product development on more derivative products, not radical ones. Typically, the products are modifications of the current ones developed to respond to customer’s need. One-third of the company reported that their budget for R&D activities is 4% or less of the annual sales. The initiative to developed new products mostly comes form top management or from outside parties, not from within the organization. Although 61% of the companies reported that they have a formal procedure of new product development in place, mostly they do not have a separate unit taking care of new product development activities. 74% of the companies reportd that the NPD activities are conducted under other functional units, such as Marketing, R&D, or Production Department. The good news is observed that the companies reported high performance of new products launched. The new products launched were perceived as highly successful either internally in the organization or externally compared to its competitors in the market. The study shows that Indonesia’s manufacturing industry has high potential to being successful in introducing new products in the market. The industry should also focus on the development of platform and more radical products to ensure longer prosperity and create new markets. To achieve this, a separate unit in the organization dedicated to new product development is being proposed. Collaborations with other R&D institutions, such as universities and governmental institutions are possibilities to acquire more knowledge on basic and applied research. Keywords: new product development, R&D, Innovation, Manufacturing, Indonesia
PENGEMBANGAN PENGUKURAN DAYA SAING DENGAN METODOLOGI WORLD ECONOMIC FORUM (WEF) UNTUK TINGKAT PROPINSI JAWA BARAT : HASIL PENGUKURAN DAN IDENTIFIKASI FAKTOR KUNCI Larso, Dwi
Jurnal Manajemen Teknologi Vol 8, No 1 2009
Publisher : SBM ITB

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Pengukuran daya saing suatu Negara telah popular dilakukan oleh berbagai pihak. Salah satu pihak tersebut adalah World Economic Forum/WEF yang menerbitkan Indeks Daya Saing Global (Global Competitiveness Index, CGI) dari ratusan negara dan merangkingnya. Peringkat ini sering dijadikan oleh suatu Negara untuk melihat posisinya dan melakukan perbaikan-perbaikan di dalam menghadapi persaingan dunia yang makin mengglobal. Tulisan ini mencoba mengikuti dan memodifikasi metodologi WEF untuk dimanfaatkan dalam mengukur daya saing pada level propinsi. Sebagai langkah awal, pada tahun 2006 dilakukan pengukuran daya saing di Jawa Barat dan diidentifikasi factor kunci yang perlu diperbaiki untuk meningkatkan daya saing Jawa Barat. Hasil pengukuran menyatakan bahwa faktor kunci yang perlu segera diperbaiki adalah pada bidang Kesehatan dan Pendidikan Dasar, Institusi dan Infrastuktur. Untuk meningkatkan daya saing Jawa Barat, diusulkan program-program perbaikan di ketiga bidang tersebut. Beberapa program diantaranya adalah pendidikan Gratis sampai tingkah sekolah menengah atas, program kesehatan bagi wanita hamil, Ibu menyusui, Bayi dan Anak dibawah lima tahun (program WIBA), efisiensi birokrasi dan pemberantasan korupsi dan kolusi, dan perbaikan infrastruktur jalan raya, pelabuhan, Bandar udara dan telekomunikasi.Katakunci: daya saing, metodologi WEF, factor kunci, Jawa Barat.
Analysis of Buying Decision Variables for Subsidized Residence (A Case Study at Housing Banyu Herang Regency Garut) Alam, Bayu Purnama; Larso, Dwi
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract- The main themes  of this  research on the "location  housing, ease of getting loans, income, house prices, facility and public facility and legal aspect of the home purchase decision in Banyu Herang Garut Regency". The method used in this research is quantitative research methods to approach the problem formulation descriptive and verification. In this study, the data used is primary data. The statistical test used in this study multiple linear regression method. Results of research are based on a statistical calculation results of multiple regression analysis, it can be concluded that, partially, the variable housing Locating affect the Home Purchase decision, and for variable Ease of Getting Loans no effect on the Home Purchase decision, variable income does not affect the Home Purchase decision and also variable House Prices affect the Home Purchase decision, Facilities variable does not affect the Home Purchase final decision and Legal Aspect variables affect the Home Purchase decision. For analysis together simultaneously variables simultaneously housing Locating variable (X1), Ease of getting loans (X2) Income (X3) House prices (X4) Facilites (X5), and Legal aspect (X6) effect on variable Home Purchase Decision (Y) with a total effect of 92.5%, while the remaining 7.5% is influenced by other factors not observed. Keywords: Locating housing, Easy of getting loans, Income, House prices, Facility and public facility and Legal aspect of the Home Purchase decision.
Proposed Business Strategy and Developing Viral Marketing Strategy for Interior Design Business Strat-Up (Case Study: Artspacie) Aziz, Fauzan; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Development of the property sector in major cities other than contributes to the national GDP also open a potential market opportunities for interior design business people. Construction of houses, apartments, offices, shops, and other buildings making the ever-increasing needs of interior and product design interior design began in demand by consumers. It is not surprising that the current demand for consulting services and interior design creation is increasingly high day by day. The existence of interior design services, allows consumers to organize the room and realize their want to design the room itself.In the interior design business, number of rivals, especially from businesses that are not academically trained and dare ruining the standards set by Himpunan Desain Interior Indonesia (HDII). On the other hand, has not been conscious people to function and usability design itself so make limited market share, relative only reach the upper middle class. Marketing methods are often used in marketing design services is word of mouth. ARTSPACIE face reality if still using word of mouth or just wait for the consumer, this start-up businesses will be going nowhere and will not develop. Today, the influence of developments in technology and social media influence in selecting the reference community. This study aims to find a business strategy in the face of the digital age and collaborate on word of mouth with social media and digital marketing to develop the interior design business of ARTSPACIE.This study uses a RACE Model methods to plan, construct, and measure the effectiveness of social media used by ARTSPACIE. Viral marketing strategy use social media to increase brand awareness of a product or company in order to achieve the set targets of ARTSPACIE. Social media such as Facebook, Twitter, and Instagram is now used by ARTSPACIE to marketing the products or services. Social media should be integrated with the website ARTSPACIE to build the trust of the audiences. ARTSPACIE will use HootSuite as a tool to manage social media planning.ARTSPACIE added value in use social media as a viral marketing media, #tanyadesainer is a form of added value by providing consultation to the public for free. This strategy aims to education and promotion of ARTSPACIE. With the tagline "We Build your Ideas" is expected to emerge from the creative community and a source of inspiration ARTSPACIE in developing interior design. ARTSPACIE also expect interaction that exists in social media to realize the idea of the audience and prospective clients ARTSPACIE.ARTSPACIE takes three years to implementation of the strategic, build social media into media of viral marketing and integrating social media with ARTSPACIE websites. To increase the trust of clients, ARTSPACIE will establish offices in the second year and will recruit employees in the second year after the office standing. Whatever shape tool use, social media should be properly maintained because social media is only a tool to maximize ARTSPACIE in achieving goals and taking the opportunity of the possible market potential.Keyword: interior design, word of mouth, viral marketing, RACE Model
Co-Authors Adamapramudita Gilrandy, Vicky Adhitya Nugraha Akhmad Mukhamad Arifin, Akhmad Mukhamad Alfin Samir Amin, Grace Andi Hanafiputra Apriadi, Andi Hanafiputra Astri Ghina Bayu Purnama Alam, Bayu Purnama Beno Supriyadi Bhayu Tri Dita Putra, Bhayu Tri Dita Cokhy Indira Fasha Dimas Sucipta Elfitra Mercredi Augustin Erik Ariyanto, Erik Esty Hutami Dewi Lubis Evo S Hariandja Fauzan Aziz Filda Rahmiati Friza Yuniva Rachman Gabriella Wibowo Gandwinatan, Jefry Hamim, Muhammad Gilang Perdana Hudapitra, Muhammad Indah Puspita, Indah Krisna Harimurti, Krisna Mohammad Tedi Risnandar Mutiara Cahya Aghnia Nugraha Hadiwijaya, Nugraha Othman, Norfaridatul Perdana Kesuma, Renaldi Prakasha, Reza Reza A. Nasution Rezandra Priambodo, Rezandra Riani Saraswati Dewi, Riani Saraswati Rieke Fitri Yuniar, Rieke Fitri Rosita Rosita Ryan Eryandez, Ryan Sandi Augusta, Radar Simatupang, Togar Stefen Lili Saputra, Stefen Lili Togar M Simatupang Wedo Gupito Yudie Mohamad Manan Yunita Ismail, Yunita