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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 44 Documents
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Search results for , issue "Vol 5, No 3 (2016)" : 44 Documents clear
Value propositon in niche market segmentation for black belt cold brew coffee in order to capture target market Felix, Gian; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee
Improvement of implementation modernization 2G project using project management concept case study PT HTI west java region Simarmata, Jefferson; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. XYZ is a global leader of ICT (Information and Communication Technology) solutions. Continuously innovating based on customer needs, XYZ are committed to enhancing customer experiences and creating maximum value for telecom carriers, enterprises, and consumers. In the field of professional services, XYZ has always demonstrated a willingness to establish a strategic partnership with the operators. This collaboration ensures improved network and service quality which enhances customer experience. This also positions XYZ to promote operational transformation concept while accelerating the adoption of the next generation network and service evolution. The whole industry will continue to see profound changes. These changes will be driven by the introduction of new technologies and dramatic changes in network architectures. XYZ closely collaborate with telecom operators and their industry customers to provide competitive and valuable service solutions. R operator appear to be the biggest operator in the country, which XYZ part of wireless market share. R operator is committed to providing the best service to its customers, one of the efforts is network modernization by swap BTS (Base Transceiver Station) existing with new BTS equipment for 2G to anticipate the high voice traffic and also reduce the operational cost of R operator. R operator signed a contract with XYZ Company for network modernization its entire telecom network 2G in West Java area. All 2G BTS will be swapped with new equipment with modern, efficient and future ready hardware. This thesis describe more specific on 2G network modernization project for R operator in West Java area which 596 system BTS existing vendor N change with XYZ BTS.  In the project implementation there are some issues raised which effect the project such as delay completion time of project, number of sub-contractor transmission team inadequate, lack of monitoring and control project progress and there no pre-evaluate and categorize the risk in the project. Project Time Management and Project Risk Management the part of Project Management knowledge areas, Critical Path Method (CPM) and PERT analysis are used to analyze the business issue and to find the root cause of inefficient completion time of project. The root cause are: lack of Project Time Management knowledge, lack of Project Risk Management, lack of experience, limited sub-contractor resource, irregular status review meeting and lack of risk management knowledge. Based on Project Management concept there are some business solution alternative to improve implementation modernization project become more efficient, which are: training scheduling technic, reduce completion time by increase number of sub-contractor team based on CPM analysis, create regular status review meeting and define and manage the project risk. The result of this research can used for the next modernization project or another project in XYZ. Keywords: Project Management, Project Time Management, Project Risk Management, completion time, scheduling technic, critical path, CPM, PERT.
Credit Risk Control Strategi By Implementing US' Index Theory In Reducing Non-Performing Loans Within Banking Industry and Financial Institution Sector Amir Chan, Eriza; MMP Siahaan, Uke
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - The economic crisis has been decreased the performance of Banking Industry in Indonesia as reflected in the decreasing of Loan Growth and the increasing of Non-Performing Loans (NPLs) ratio since 2015. Increasing NPLs was followed by increasing cost of loan and decreasing ROA of Banks and others financial institutions therefore Bank should be innovate to enhance its loan quality. This study was conducted to determine influence of leverage towards profitability ratios of 68 companies which are debtors of Bank ABC in Performing Loan quality within two groups of US' Index value and tested by Correlation Statistic. Based on the research’s outputs, it was concluded that in group of US’ Index < 1 leverage has been influencing negatively to its profitability while on another group, with US’ Index > 1, leverage has been influencing positively. Those conclusions were reinforced by the decline trend of US 'Index value on financial performances of 21 debtors were included in the category of watch-list debtors as well as proven in the study case of debtor which is now included into the category of non-performing loans. This study has shown that US’ Index theory could be implemented in all stages of loan process, such as to analysis the repayment capacity of applicants at the front end, as loan monitoring system at  the middle end, and as a guidance in loan restructuring and collecting repayment at  the back end stage. Therefore, this study suggests the use of US’ Index theory as a credit risk control strategy to reducing NPLs in Banks and Financial Institutions in order to enhance its loan quality and generate sustainable profit. Key words: NPLs, Cost of Loan, US’ Index, Capital Structure, Correlation Statistic.
Stock Depreciation and Company Valuation of PT Express Transindo Utama, Tbk Fiqri Darmawan, Ichsan; Budi Nugroho, Anggoro
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. PT Express Transindo Utama (Express Group) is the second largest taxi company in Indonesia. Currently Blue Bird is still market leader but Express is showing signs of aggressive expansion. On 2 November 2012 Express debuted on the Indonesia Stock Exchange (making it Indonesia's first publicly traded cab service) by selling 49 percent of its equity, raising IDR 588.7 billion (about USD $60 million). However, PT Express Transindo which listed as PT Express Transindo Utama, Tbk (TAXI) stocks depreciates from Rp.1.200 in 2 January 2015 to Rp. 105 per share in 30 December 2015. In order to find the cause of the phenomena, event study used to determine the stock’s price change. Independent sample test and Mann Whitney U test conducted for the two events which estimated as the cause of PT Express Transindo Utama Tbk stocks depreciation during 2015. Those two events which eastimated to be relate with the bearish price of the TAXI stock is the Gojek Launching in 10 February 2015 and Saratoga Cancellation Acquisition in 7th October 2015. This final project also measured the intrinsic value of PT Express Transindo Utama Tbk, by using Discounted Cash Flow method valuation. The intrinsic value of PT Express Transindo Utama Tbk is currently undervalued at Rp 1201,14 per share compare with the market price at Rp 105 at the end of 2015. However, the company suffered the negative cash in the end od projected years due to the obligations to pay Rp 1 trillion company bonds. In order to improve their financial performance this study propose the business solution, which are, optimizing the Working day in Express Brand’s fleet, Increasing the Express fleet daily payment Improving the Eagle Brand fleets occupancy Increasing the revenue from Value Added Transportation Business and also developing their own mobile based application. Keyword:  Taxi, Event Study, Discounted Cash Flow, Relative Valuation, Financial Analysis

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