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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 25 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 25 Documents clear
Proposed Performance Management System for Hanifa Islamic School Using Integrated Performance Management System Chairuna, Dina; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Hanifa Islamic School is an organization that specializes in early childhood education. In the world of education, management as a discipline plays a very important role in realizing quality education system and sustained where management is seen as a series of activities or processes that can integrate a variety of sources in order to achieve organizational goals that have been determined. The rapid development of education, especially in the area of South Tangerang characterized by a number of institutions that continue to grow claim Hanifa Islamic School to be able to compete with the newcomer and existing schools. It is therefore necessary to have systems that can help Hanifa Islamic School to simultaneously improve and maintain performance so that it can compete and continue to grow. Using the Integrated Performance Management System (IPMS) of Wibisono, 2012, can be proposed a performance framework that is simple and can reflect the comprehensive performance using a resource perspective, organizational output, perspective, and an internal process perspective that all integrated. As well as conducting benchmark with other school to review the performance system made. These designed IPMS should encourage Hanifa Islamic School to think forward and challenge to improve the performance measurement more effective. The IPMS design will cover several aspects on each perspective. In Resource availability perspective the aspect will be Human Capital, Organization Capital, Technology and Infrastructure Capital. In Internal process perspective will cover Operation aspect and marketing aspect and lastly Organization output perspective will cover Financial and Non Financial Aspects. In this final project the design of performance management system made to be implemented for overall management of Hanifa Islamic School. The final stage that needs to be done is the implementation of performance management systems. The main four foundations in implementation of Performance Management System is the performance measurement, measurement result evaluation, diagnosis for identifying improvement process, and follow-up.Keywords: management, performance management, integrated performance management system, the education industry, Hanifa Islamic School
Formulating Customer Discovery of Fervor Nutrition in South Jakarta arif, Victor; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Fervor Nutrition is a start-up company that was established in 2016 and was found by Victor Arif (as Chief Executive Officer or CEO) and Wanda Pradipta (as Operational Manager). Fervor Nutrition moves in nutrition industries. Fervor Nutrition is focus on human body nutrition and to give people the best experience in use of the Fervor Nutrition products as theirs diet. Fervor Nutrition want to give customers, the solutions of the needs and problems of the customer nutrition, and give customer the best nutrition for people who want improve their body and keep fit. Fervor Nutrition will focus in grab fast protein drink with product name ISOPRO. In this research, Fervor Nutrition as a start-up is using Customer Discovery to search problem-solution fit, i.e. a product market fit, that makes the start-up’s value proposition match the customer segment the start-up envisions reaching. To facilitate the Customer Discovery process and get a shared and clear understanding of the business model throughout the company, Fervor Nutrition begins the first phase by stating the Business Model Canvas hypothesis. The Business Model Canvas represents the company in nine boxes that depict the details of a company’s products, customers, distribution channels, demand creation, revenue model, partners, resources, activities and cost structure. On the second phase, Fervor Nutrition will be testing the problem by preparing customer contact and engagement, the goal is to learn about the problem and not to talk about the product or its features, and The Problem Presentation that is designed to elicit information from customers. After enough interviews Fervor Nutrition should be able to determine what the customer problem is and update the hypothesis accordingly. The third phase is testing the solution which consists of five key steps; create the product / solution presentation with the revised hypotheses that can be presented to customers, test the product solution with the customer by measuring enthusiasm most of all, update the business model again to reflect the latest round of Customer Discovery “solution” findings. In the last phase Fervor Nutrition should have identified a serious problem to have solved by solution and identified a large enough market to create a scalable business model. If these criteria are met and the business model is solid, Fervor Nutrition should continue to the next step, to Customer Validation. If the criteria are not met, go back to Customer Discovery or pivot. In order to solving these issue, the methodological approach would be integrating quantitative and qualitative data. For qualitative data, would be get through interviews, meanwhile the quantitative data would be get through questionnaire. Which in result, according to Business Model Hypothesis, Problem Presentation, and Business Model Canvas Improved.Keywords: Formulating Strategy, Customer Development, Customer Discovery, Business Model, Start-up Company, Nutrition Products, Protein Drink, Protein Shake, Beverage
Evaluation of Talent Management Effectiveness in Upstream Oil and Gas Industry to Achieve Company Business Objective Prawatiningsih, Gesit; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The current global situation and condition is impact the way business function and organization need to deal with this continuous change. People – intellectual capital and talent – are ever more critical to organizational strategic process. The efficiency in the management of resources must be carried out, expensive and scarce talented person who drives the company to be competitive, easy access to information and integration between countries would allow the search competition to find people. Talent is the fuel of human capital engine and in the organization refers to the core employees and leaders that drive the business forward. To gain competitive advantage and sustainability the demand for human capital drives talent management. Talent Management will help company do selection and identification and developing talent people to fill key position by succession planning to achieve organization business objective.Keyword : talent management, succession planning, employee development.
Developing Business Strategy for Hijab Alsa Adwitya Setiawan, Amanda; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Hijab Alsa is a company that producing and selling women’s Muslim clothing in Indonesia. Hijab Alsa was founded in December 2014 by Ali Hanif who is a man and become a CEO of Hijab Alsa until today. Hijab Alsa has been have inconsistent sales in month by month after Ali Hanif was starting run the Hijab Alsa business. It comes early problem that will be affecting whole business and become starting point to find the core problem of Hijab Alsa’s business strategy. This research is aimed find the best strategy for Hijab Alsa based on Blue Ocean Strategy and Diamond Strategy. This research is using combination of qualitative and quantitative methods that developed by using questionnaire, depth interview, focus groupd discussion, and data support. The result shows Hijab Alsa need to improve the strategy from cost-leadership strategy into differentiation strategy. The improvement is based on eliminating factors of variation and design of product; reducing factors of price and service to customer; raising factors of quality, social media (instagram), product availability, and simplicity to making order; and creating factors of influencer, information, and organized virtual retailing. The final result of the research shows Hijab Alsa has new value to run the businesss. The new value of Hijab Alsa is providing website as become multi-side platform to delivering system and product for self-service of accessible within available product and affordable price. So, Hijab Alsa can developed their business and achieve their sustainability advantages in the future.Keywords: Women Muslim product,Business Strategy, Blue Ocean Strategy dan Diamond Strategy.
Real Options and Conventional NPV in PT Telkom's ODP Establishment Capital Budgeting Issues Indah Sari, Dely; Budi Nugroho, Anggoro
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Telkom has had a desire for the establish of ODP thorough in areas that allow to do the establish of the ODP is not limited to areas and regions of both the city center area and the area of peripheral or entire region Bandung and outside the city of Bandung, but that is not possible because of the lack of funding that Telkom owned so in the end must choose an area that it can be built ODP that can provide benefits to Telkom and which areas can not be built ODP because less beneficial for Telkom. Telkom in making the decision to establish the ODP in an area is to see if the area is feasible or not feasible. if an area is declared feasible to establish ODP then Telkom will invest in the area. Conversely if the area is declared not feasible then Telkom will not invest in these area. The establish project ODP include the type of project undertaken by Telkom is mutually exclusive project means when Telkom chose to do the establish of ODP in the city center area will eliminate the chance of the project more are in the area peripherals, it should be an option (the election) in the second the area so that management can make decisions which areas can be used for the establish of ODP and areas that can not be done ODP establish.Keywords: Optical Distribution Point (ODP) city center area (ANI), peripheral area (Cipatat), mutually exclusive project.
Proposed Service Development for Expat Helper Indonesia Putri Arfiandi, Nadira; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Expat Helper Indonesia was established under PT. Manggala Daksa Raharja in 2015. Company provides one-stop service for expatriates who live in Indonesia. As a startup company, Expat Helper Indonesia is currently facing several issues. The main issues of this research are; the concept of one-stop solution has not proven yet, and the company performed ineffective service package sales. Author intends to conduct a deep research about service development and service package promotion. Qualitative method through literature review, observation and interview with 15 respondents are used to support the research. It started from analyzed the internal and external environment. Based on external analysis using Porter’s Five Forces framework indicates that company faces competition in the industry, although it’s indirect competition, but it still not lower the barrier for customers to switch providers, made company deals with the threat of substitute services and it consequences the bargaining power of buyer becomes high. For internal analysis, this research using VRIO analysis and STP analysis. The internal resource-based analysis resulted that company current level of competitiveness is in temporary competitive advantage. The output strategy formulation is demonstrated in validation board, a new proposed business model canvas and implementation plan. Validation board consists of 8 core assumptions, and 3 pivots. There are several additions in each basic block of the proposed business model canvas. The proposed implementation plan designed for 15 months period. One additional package was added in the new service package that represents the service development. Several strategies through online & offline marketing will used to gain brand awareness of the new service package.Keywords: Expatriate, Service Development, One-Stop Service
Strategy of Managing A Globalizing Business - Weichai Engine Wei, Ding; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - After over 120 years development, diesel engine industry improves and changes people‘s daily life continuously. Although grows up to an diversified group company recently, China Weichai is insisting on the engine manufacturing as the core product and business, which faces fierce competition in domestic market and strives to globalize development. Globalization can increase market size, enhance a product’s growth potential and optimize the location of value-chain activities. Weichai has drawbacks of late start, technology gap, strategic plan, cross culture and shortage of talents on the globalizing way. What's the direction and how to realize the international movement is an urgent question need to be solved. There are a large range of theories that embed international business world. OLI model includes three dimensions of ownership, location and internationalization advantages. It is the most complete theory until now to explain the internationalization directions. It concretes several steps of internationalization process that each company must comply in order to invest abroad properly. EPG Model is another international business framework, including ethnocentric, polycentric and geocentric three approaches. After the analysis of economy situation, risk and regulation, as well as the engine market performance and capacity, Weichai has more confidence of involving exporting, licensing and FDI activities. Ethnocentric approach will be a suitable globalization strategy to Weichai. Start with reorganization, market research, quality consistence improvement, service and spare parts networks, global branding and overseas talents recruitment, Weichai engine globalization strategy can be implemented in future.Key words: Business strategy, Internationalization, OLI model, EPG model
Regional Competitive Analysis in Air Transport Industry in Indonesia Rizki Andenaz, Wahyu; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia, the archipelagic country consisting of more than 17.508 islands, currently the largest one in the world, has many industries in which it should improve to. With the era of globalization and modernization, and also the free ASEAN market, in order to be able to compete with another country’s industry, Indonesia should really be able to improve its own local competitiveness first since the nation competitive advantage is grown from the local competitiveness. Air transport industry, as one of the nation’s backbone of company, could serve as one of the strategic industry to improve and to compete internationally. This means, by knowing the local region competitiveness, the national air transport industry competitiveness will improve greatly too. Using qualitative analysis method by doing interview and the quantitative analysis using Shift Share Analysis and Location Quotient, this research conducted to know some of region’s performance in the air transport industry. The result of this research could assist to a recommendation both for the government and the air transport business as a guidelines on how to improve in the future hopefully.Keywords : Air Transport, Competitive Advantage, Nation’s Competitiveness
The Influence of Work Motivation and Leadership Impact to Employee's Jobs Satisfaction at PT. Era Asta Marin Nusantara (PT. EAMN) - A Case Study ., Hendric; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Basically human resource is the only resource which had important role to determine the growth of an organization or a company. Human Resource improves the company's bottom line with its knowledge of how human capital affects the success of organizational. Leaders with expertise in human resource strategic management participate in corporate decision making that underlies current staffing assessments and projections for future workforce needs based on business demand.The objective of this study was to analyze and determine: a) the effects of work motivation on employee performance satisfaction, b) the effect of the impact of leadership on employee satisfaction and c) the effects of motivation and leadership impact to the satisfaction of employee performance.The design of this study is descriptive research which describes the information and characteristics of the population or phenomenon being studied at PT. Era Asta Marin Nusantara (PT. EAMN). The description used for statistical calculations, whereas a survey investigation was conducted to measure the variable with the distribution of questionnaires with statement by using a five point Likert scale and interview. The method used to evaluate the results of the survey is multiple regression. Research is based on primary data which are collected from the respondents of PT. EAMN, and also using secondary data to support the information. In order to analyze samples that are used mainly as primary data, purposive sampling is used to determine the sample. Thus, the data were analyzed using correlation method. The results of this study will show that there is a positive and significant relationship between motivation and leadership impact on job satisfaction in PT. EAMN. In addition, this study provides a suggests recommendation as a business solution to improve employee performance for the betterment of the company in the future.Key words: Human Resources; Work motivation; Leadership; Job satisfaction.
Marketing Strategy to Improve Sales Growth in Imah Nini Bogor Anshari, Anisah; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Imah Nini is a company that specialized on selling Bogor’s steamed sponge form of tubers. Started his business by selling cakes at home, Imah Nini at this time has expanded its business by opening a new pastry shop in the business district in the city center of Jl. Pajajaran No. 1 V-Point office block qz. The company set sales goal every month by selling at least 100 boxes per day in hope that they can return back their capital in time. Although Imah Nini sales did increase every month, for the owner the sales increase really slow and barely reach they sales target every month. The purpose of this study is to provide effective business solutions to existing problems. Methods of research conducted by the author divided into internal and external analysis where the author conducted with the owner Imah writer Nini Ny. Arie Latifah SH and the staff in each division, the author is also distributing questionnaires to the respondents around the store Imah Nini to complete the data analysis by the author. Internal analysis is done by using STP and Marketing Mix to know the basic business activities Imah Nini today. External analysis done by using PESTEL, Porter's Five Forces, and Competitor Analysis to find out how Imah Nini facing any external forces and also to learn more about the customer point of view towards the brand. For the business solution the author will draw a conclusion of marketing strength and weakness from internal analysis, and also marketing thread and opportunity from external analysis. The result from this study shows that Imah Nini current marketing condition is their STP need to be re-positioned again and the best effective strategy for the business right now is by organizing marketing program and advertising based on factor marketing mix 7p with corresponding market STP that has been proposed as a solution by the author. Keywords: Imah Nini, Marketing Mix, PESTEL, STP, SWOT

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