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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 25 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 25 Documents clear
The Effect of Capital Adequacy Ratio (CAR), Non Performing Financial (NPF), and Quick Ratio (QR) on Return on Asset (ROA) of BNI Syariah Ekananda, Ricko; R Jayaprawira, Acep
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract – Bank soundness should be maintained to deal with banking-related risks such as credit risk, liquidation risk, and interest risk. Credit risk is a risk that arises due to the customer’s inability to pay the debt and the interest within the adjusted time. Liquidation risk is a risk that a bank may face in providing credits and saving withdrawals of its customers at a particular time.  Risk of interest rate occurs when bank receives deposit with high interest rate for a longer period that the interest rate undergoes sudden and drastic fall. When a bank has relatively high funding, it will make it uncompetitive. Besides, the success of banking business is determined by its managerial performance in keeping its customers’ financial issues secret and keeping their money and assets safe.According to (Siamat, 2005:275), bank runs its business by collecting money from the society and distributing it in the forms of alternative investments. Because of this function, bank is also called the institution of trust. In reference to its business characteristic, bank is a business segment which activities are mostly regulated by the government. Bank stands as financial intermediary. It links parties who hold funds and those who need funding. It also facilitates payment traffic. Since bank runs its business on people’s trust, the level of bank soundness should be maintained (Merkusiwati, 2007). Banking plays an important role in accomplishing national goals that are related to the improvement and equal distribution of social life rate as well as in supporting the economy since it functions as an intermediary board, the administrator of payment transaction, and the transmitting means of monetary policy. According to Law of Republic of Indonesia Number 10 of 1998 concerning Banking, bank is regarded as a business institution that collects money from society in the forms of deposits and distributes the money to the society in the forms of loan and other products in order to improve the social life of rate. Bank’s financial report is composed as the manifestation of managerial liability towards the stakeholders within a particular period of time (Taswan, 2003:37). Bank’s performance can be measured by using many methods. The prominent method is by using financial ratio analysis; it is used for identifying any aspects that affect the financial position and development of the bank (Rohmawati, 2003:21). Assessment of banking financial performance has been adjusted by Bank Indonesia by issuing the Decree of Director of Bank Indonesia Number 30/11/KEP/DIR on 19th of March 1998 concerning the administration of Bank Soundness Assessment. Bank soundness assessment is managed y using one of financial performance indicators that is Return on Asset (ROA). ROA can be measured by comparing the profit prior to tax to the total assets. When ROA indicates that the financial performance is fine, the rate of return will be higher as well. In addition to that, bank soundness can be measured from the financial ratios of bank, such as Capital Adequacy Ratio (CAR), Non Performing Finance (NPF), and Quick Ratio (QR).
Business Strategy Development in Healthy Food and Drink Business (Case Study: Overjoyed Indonesia) Utami Putri, Fitri; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas
Business Strategy Development for HAWS Home Accessories Dina Rachman, Farah; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Haws is a new-comers in home décor industry. The company started to enter the competition in the middle of 2015. As a new entrant in the industry, the company realizes the competition in the industries is very high, moreover the new entrants keep increasing due to the low barrier entry. Haws sales not increase significantly as targeted and the company realize they need strategy to challenge the competition. Thus, the purpose of this research is to develop business strategy for Haws. This research is using the combination of qualitative by interviews with related parties, and quantitative method by distributing questionnaire to know the importance level of variables in buying home décor product and the performance of Haws. The result shows 10 variables, which are design, service, product quality, price, delivery time, how to order, product availability, packaging, brand, and product choices that has significant effect for customers. Those variables will be interpreted using Diamond strategy. The final results of the research shows, Haws needs to maintain and improve the custom service, because it is as their value from competitors. Haws should maintain the price and develop the quality in order to preserve their customers with greater value benefits. To make sure a good service to the customer, Haws can make a customer feedback form to know about their performance and able to improve based on what customer wants, and hire new staff to handle the service in the future. Make a SOP for production is needed, so the product will be distribute and deliver to customer appropriate with the time estimated. In terms of adding new products can be done by doing collaboration with other brands because it can grab the market, lower cost, and also lower risk. After having many variety of products, Haws can make a website so customer have another alternative to put the order. At the end, more aggressive promotion including marketing activation should be done, so people will more aware about Haws.Keywords: Home decor business, business strategy, Diamond Strategy
Proposed Strategy of Non Loan Earning Asset Portfolio Management For PT. Bank Rakyat Indonesia (Persero), Tbk. Nabila Djunet, Ajeng; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia banking industry profit according to Financial Services Authority report in 2015 only reached Rp104.6 trillion, down 6.76% from the position Rp112.2 trillion in the same period previous year. Moreover Bank Indonesia (BI) rates policy in downward trend, throughout 2015 BI has been reduced the deposit facility by 25 bps to 5.5% and continued in 2016 BI gradually reduce the rates to 4% as of November 2016. PT Bank Rakyat Indonesia (Persero) Tbk, as the most profitable bank in Indonesia, compared to peers still lacking in manage non-loan earning assets portfolio with high amount of placement with BI makes BRI lose the opportunity to gain more income. This problem can be solved by assessing alternative to increase non-loan earning assets return and performing a portfolio management of government bonds using passive and active strategies for yield enhancement and increase other comprehensive income. To measure the bond risk, duration quantify the relationship between bond price sensitivity to interest rate change. Non-loan earning asset portfolio management can be an alternative solution to maintain interest margin. The research suggested passive bond management to maintain held to maturity and available for sale portfolio. Active bond management can be used to maintain trading portfolio. Using sensitivity analysis, the strategies can increase weighted average yield of non-loan earning assets by 0.7%.Keywords: Bond Portfolio Management for Bank, Non- Loan Earning Asset, Duration
Marketing Strategy for CLEANANDSHINE (Peofessional Shoes Treatment) Deo Saputra, Mochamad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Cleanandshine is a business engaged in the field of cleaning and care service for all kinds of shoes. Cleanandshine was founded by M Deo Saputra, Fajar Hidayat, and Rangga Adiputra on April 5, 2016. This business located in Kelapa Dua, Depok and has three types of services that cleaning service, repair service and repaint service. The problems faced by Cleandandshine is the absence of the portion of work in marketing function. Function marketing this not see well by the company from the marketing marketing strategy until marketing implementation itself. This certainly affected sales and earnings company. In business exploration, the writer analyst external strategy by using PEST analysis, porter 5 forces analysis and competitive profile matrix (CPM) analysis. For Internal analysis, the writer uses marketing mix 7p and STP (Segmenting, Targeting, Positioning). The next items produced by that analysis is put in formulations strategies, so company using tools tows matrix. To classify these items, the strategy using by the writer is marketing mix 7P to show which strategy can be implement in the company to boost sales and revenue. The result of the analysis and tools shows that Cleanandshine is in the position of market followers and requires 15 marketing strategies the implementation to boost sales and income company. The marketing strategies built with plan implementation timeline strategy and also the budget The Company have to improve distribution sales places in online and offline. To increase sales and revenue, the company should make variations in product which is services or goods products also can be a solution to company to increase sales and revenue.Keywords: Marketing Strategy, Shoes Treatment, TOWS Matrix, CPM

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