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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 41 Documents
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Search results for , issue "Vol 8, No 1 (2019)" : 41 Documents clear
Evaluation of operation synergy, optimal financing mix and dividend decision to maximize the value of business in inalum holding of mining Tri Widodo, Ridho; Arif Sumirat, Erman
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Introduction: Many strategic investments are often justified with the argument that they will create synergy. For holding mining establishment the goal was more on how to increase business capacity and funding, management of natural resources of mineral and coal, increase value added through downstream and increase local content, as well as cost efficiency through synergy. This paper aims to find the value of synergy in Inalum, PTBA, ANTM and TINS before establishment holding company of mining and the sensitivity the value to different assumptions and how to improve value of synergy in creating a holding company of mining. The major aims of mining holding company to create value and synergy in mining State-Owned Enterprises, with the expectation, it will increase revenue contribution to the country. These goals could be analyzed and measured by understanding of synergy based on two sources of synergies: operating synergy and financial synergy. This paper will assess operating synergy. Methods: In this valuation, Discounted Cash Flow (DCF) Framework will be used to recognize the potential source of synergy from operation. Results: This study found that gain from operation synergy of increasing growth and cost reduction will maximize the business value amounted USD 3,659,295.63, compared to gain from cost reduction USD -14,181,427.91  and gain from increasing growth USD 644,448.44. Conclusion: Given the results from study, it is important to derive the right strategy from investment decision to reflect the optimal source of synergy in order to maximize the business value in Inalum. Keywords:  DCF, investing decision, maximize business value, value of synergy
My Len App The New Spirit of Len for Industry 4.0 to Connect Branding, Marketing Communication, and Selling in One Integrated Digital Platform Buana Putri, Dini Mustika; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This study aims to author want to find an integrated interactive media that can connect branding, marketing communications, and selling to accelerate LEN's business processes. Qualitative methods with secondary data are used to analyze the right marketing tools for LEN. Weak information system performance. The data is scattered so that web-based information systems have not been integrated. LEN's current existence wants all aspects to be focused on an integrated information system. The results of this research are developing a tool called My Len App, a new spirit of LEN for industry 4.0. My Len App aims to create brand awareness, invites the participation of consumers to engage with LEN business activities, and share their experiences with others in applications and social media. In developing this mobile application, author adopted six human attributes to create a human-centric business platform to adapt to current market practices as described in the concept of marketing 4.0. Keywords: Mobile App, Marketing 4.0, Branding, Marketing Communication,Selling
Starting up seminarmedis.com a new medical event management and information system Smartanto, Nico; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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AbstractSeminar Medis is a startup company developing medical event management and information system. The main problem that the Seminar Medis will solve is how a doctor can easily search, register and pay for medical seminars. To date there’s no centralize place for doctors to find the seminars and workshop they need and want. The majority of doctors get information about medical seminars are from social media and group chat. This research begins by discovering problems experienced by doctors and seminar organizers in conducting seminars. Search is done by collecting data from interviews and filling out questionnaires. The next step is to analyze potential market conditions and analyze competition using Porter 's Five Forces. To solve this problem Seminar Medis made MVP (Minimum Viable Product) and tested it whether the product was able to solve the problem for the customer. The minimum product used for the first time is through Instagram social media. The solution to this research is to find how Seminar Medis can grow as startups company. To be able to achieve that Seminar Medis formulate a business model by using Business Model Canvas to run its business strategy and develop its products to support the business model. The next implementation plan is to develop the website as main product to make business model work. Keywords: seminar medis, startup company, doctor, business model.
Financial performance analysis of airline companies evidences from southeast asia airline industry for the period of 2013-2017 Arif, Jumaidi; M. Daryanto, Wiwiek
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Since 2004, the Low Cost Carriers (LCC) had tremendous growth in the Southeast Asia airline industry. Due to this condition, the Full Service Airline (FSA) market share had dropped to below 50 percent. Currently, most of FSA in SE Asia are stated-owned airlines and it becomes important due to the role as the front liner of government in tourism. Therefore, it is necessary to maintain the sustainability as the future development of the tourism industry depends on a gradual increase in air service. This research aims to analyze the financial health conditions of four airline SOEs period 2013 – 2017 and validated by the decree No. KEP-100/MBU/2002 issued by Indonesia Ministry of SOEs in June 2002. There are eight ratios analyzed: 1) Return on Equity 2) Return on Investment 3) Cash Ratio 4) Current Ratio 5) Collection Period 6) Inventory Turnover 7) Total Equity to Total Asset and 8) Total Asset Turnover. In addition, return on invested capital (ROI) results from the companies will be compared with the industry benchmark of weighted average cost of capital (WACC) to measure the company’s level of profitability The result shows that from 2013 – 2017, four airline SOEs has achieved rating as follows: SIA (BBB, BBB, BBB, BBB, BBB); HVN (BB, BB, BB, BBB, A); GIA Tbk (BBB, BB, BBB, BB, B); and THA (B, B, B, B, B). The return on invested capital (ROIC) of four stated-owned airlines were below the weighted average cost of capital (WACC) of each company. This research has added the knowledge in the financial literature. It also gives strong insights about the financial condition, therefore the company could make decisions to increase the market share and the profitability.Keywords: Airlines industry, Financial ratio analysis, the SOE decree No. KEP-100/MBU/2002, stated owned enterprises, Weighted Average Cost of Capital, Southeast Asia
The evaluation of quality of learning of industrial development and training centre (ppkpi) jakarta using kirkpatrick method Essada Nurachmah, Asri; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In order to enhance the level of social welfare, Indonesia is working hard to create many job opportunities for its citizens as well as Government of Jakarta. PPKPI as a subsidiary of Bureau of Labor and Transmigration Jakarta Province has a vision and mission that related to Governor and mission to be a Centre of Excellence by becoming a training centre for Jakarta citizens and its surrounding before entering working society and compete with other workforce. However, in doing the program, PPKPI faced an issue that might be an obstacle to measure how effective and good the quality of the alumni after finish the program. The feedback issue from all stakeholders including students, alumni, and users are not in the maximum level that makes PPKPI faced difficulty to measure its training program. The Kirkpatrick method about four level of evaluation of training program is designed to identify the issue that appeared in PPKPI by assessing reaction, learning, behavior, and result level to the all stakeholders in PPKPI. The objective of this research is to create an evaluation system or procedures with purpose to prove that PPKPI programs impact positively to the community as its vision. This research focused on questions how the condition of current evaluation system is, what issues that came up from the root cause, and what solution that is being proposed to improve the training development program. From the findings done by interview and secondary data, the trainees in PPKPI already competent in hard skill however, they are still loose job opportunity due to lack of interview skill, etc. The solution to PPKPI for improving the quality of learning during training program are procuring general basic course including Focus Group Discussion (FGD) done by alumni and user, trial of psychological test to acknowledge trainees, and new concept of collecting the feedback. By doing those activities, PPKPI shall gain quality of learning during training program that reflects to the its vision to be a Centre of Excellence.Keywords: Training Development, Learning Quality, Kirkpatrick Four Levels of Evaluating Training Program, Jakarta Government, Social Welfare.
Financial projection analysis of a new logistic company design with rent and buy decisions Brahmandyo Yudhowibowo, Yacobus; M. Daryanto, Wiwiek
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia is the fourth biggest contry in the world with population of 263 Million people after China, India, and United States of America with many archipelagos. This fact made the population is not distributed normally. At least 57% of population live in Java, which is the center of government, education, and the wheel of economy. On the other side, the 87% of population are known to be Moslem made the needs of food and its distribution with Halal process is a must. Therefore, PT ABC which is a corporation that has enough experience in chain restaurants initiating to develop a business of Halal logistics. The goal of this study is to see the prospect of Halal logistic business in long term. To be a proper player in the industry, an initial project is done by making PT XYZ as a captive market of the new Halal logistic company. This study concentrates more on rent and buy method, capital and operating expenditure calculcation, and the profitability projection of the company for 10 years period to see the trend of the business in the point of view of financial management. From the study, it resulted that rent option is the best choice for the corporation to establish the new Halal logistic company since it provided lower capital expenditure, lower risk, and faster return on investment although the operating expenditure shows higher amount compared to buy option and less profitabilities.Keywords : Halal logistics, Profiabilities, Capital expenditures, Operating expenditures, Rent and Buy. 
Applying project management principles to avoid cost overruns at pt edn Herbisworo, Rahadian; F.Firman, Aries
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Today, Infrastructure development in Indonesia is developing. Indonesia is lagging behind in infrastructure, this causes our country to determine high domestic prices because of its complicated and expensive infrastructure. Impressive infrastructure development in the country will improve the economy of the surrounding community. So the community has the opportunity to sell or deliver goods or expand the business at a relatively lower price than before. PT EDN is a contractor company in a toll road infrastructure industry, the scope of work  PT EDN's includes on Cut & Fill and Supply Materials. PT EDN obtained a contract from one of the main contractors as a subcontractor to run the Bogor - Ciawi - Sukabumi Toll Road Project. The methodology of this research was conducted by gathering information about what happened in doing and the results obtained in the BOCIMI project, and this study using a qualitative research method by conducting interviews with stakeholders in the BOCIMI project. While working on the project, many obstacles occur, including planning and making budgets, managing cash flows, and controlling the project. After conducting interviews and data collection, problems arise at PT EDN due to not having an integrated system between one business process and other business processes. Therefore, project management is needed to add value when working on a project, so that operations in the project can works well and can improve the performance of PT EDN. The purpose of this study is to find and identify the cause of cost overruns such as internal and external factors, and to avoid cost overruns in project implementation by applying project management principles. Moreover, the results of the recommendations obtained from this discussion and research for PT EDN are to to applying change management to deal with the change of design by the main contractor, applying risk mitigation, applying project planning management methods and project control management, applying control cost method that can see the cost performance, and develop human resources, with enhanced team collaboration in the project. With these recommendations, it is expected to be a guideline in conducting effective project management with the aim of gaining profit according to the targetKeywords:, Project Management, Project Cost Management, Cost Overruns
Business strategy for market development in photography business for expose studio Nauvall Rizal, Muhamad; Hamsal, Mohammad Hamsal
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
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Abstract – EXPOSÉ studio is a digital based commercial and advertising photography service located in Tebet, Jakarta Selatan. EXPOSÉ studio was named V-Studio back in 2013 when it was first established. At that time, the team consisted only with one lead photographer and a small number of freelancers followed numerous trends in photography industries, ranging from pre-wed, wedding, until modelling. EXPOSÉ studio changes its specialty from pre-wed or wedding photography into commercial and advertising photography. EXPOSÉ studio dedicates itself to not only providing creative business strategy consultation but also the execution itself. EXPOSÉ studio relies on business-to-business market segment that utilized its services for product catalogue and advertising purposes. Most of the clients came from fashion and food & beverages sectors within the level of SME. This situation has impacted EXPOSÉ studio sales performances which obstructs EXPOSÉ studio in generating revenues. Several analyses from external environment such as PESTEL and Porter’s Five Forces are conducted in order to gain information on whether the business is competitive enough in the industry. Apart from that, analysis from internal environment such as STP, Marketing Mix 7P, and VRIO are conducted in order to capture current state of EXPOSÉ studio from within. In formulating the strategy, author uses the means of interview and observation in order to gather insights before formulating the approaches. Porter’s Generic Strategy is used to decide in which direction will EXPOSÉ studio lean on in proceeding to its business core value. In order to elaborate the strategy formulation, author uses Diamond strategy, which encompass some aspects in strategy formulation such as arenas, vehicles, differentiators, staging, and economic logic, which become the guideline in executing the strategy. Finally, in order to capture the overview of strategy formulation and its implication to current business activities, author utilizes business model canvas. In implementing the strategy of market development, author summarizes into short-term and long-term planning which two of those planning will be constructed in the activity plan that will become guideline to execute business strategy of EXPOSÉ studio.  Keywords: Photography Business, Market Development, Diamond Strategy.
The effect of key financial ratios to share return in the companies listed on lq45 index indonesian stock exchange (idx) Anggraeni Novianti, Dwi; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
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Abstract. The capital market is an important part for the economy of a country. Jakarta Composite Index (JCI) reflected that Indonesia stock market is growing rapidly in the number of investors, amount of transactions and market capitalization. Indonesian Stock Exchange (IDX) continues to grow more quickly than the majority of markets in developed and developing economies – not just in Asia, but in around the world. This study research has conducted regression analysis to determine the relationship between share return and selected financial ratios namely Earning Per Share (EPS), Price Earning Ratio (PER), Price to Book Value (PBV), Debt to Equity Ratio (DER), Net Profit Margin (NPM) and Return on Equity (ROE) of companies listed as LQ45 in Indonesia Stock Exchange for the period of 2013 – 2017. Data used in this research is secondary data. Samples are from 19 companies listed in LQ45 Index. This study confirm that DER, NPM, EPS, PER and PBV individually have positive significant effect on the Share Return and ROE has negative significant effect on the Share Return. Likewise DER, NPM, ROE, EPS, PER and PBV are simultaneously influence the Share Return.Keywords: Regression analysis, panel data, financial ratios, share return
Proposed business strategy for pt.prama anugerah bahana in propoerty business Aziiz Priojudanto, Alvino; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
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Abstract - PT. Prama Anugerah Bahana is a company engaged in property developer, especially for residential. The company was established in 2015 and has handled a housing project namely Pesona Pabuaran. Currently working on the second project, namely Pesona Jatibening since 2017. Based on the report of the Residential Property Price Survey issued by Bank Indonesia, the growth in sales and housing prices in 2018 has decreased. This also happened to PT. Prama Anugerah Bahana because no single house has been sold after a year on the Pesona Jatibening project. The purpose of this study is to analyze the internal and external environment of property business, to determine the ideal business strategy for PT. Prama Anugerah Bahana, and to develop implementation plan of the new business strategy. Data obtained using qualitative methods by conducting interviews with property stakeholders. Furthermore, several tools are used to analyze the property industry environment. For external analysis used PESTLE analysis, Porter 's Five Forces, and Competitor Analysis. While for internal analysis using Value Chain, VRIO Analysis, Customer Persona, and Existing Business Model Canvas. The next is the formulation of business strategy using SWOT Analysis, Porter Generic Strategies and Diamond Framework Strategy analysis. After environmental analysis and strategy formulation, the business strategy turns into a low-cost focus. Because the condition of Pesona Jatibening does not have sufficient differentiation and competitive advantages around the location. The implementation plan of the business strategy carried out from a financial perspective is to reduce house prices and increasing the marketing fee. While in terms of marketing is to use marketing agents exclusively coupled with large incentives. Keywords: business strategy, property, pestle, porter's five forces, value chain, vrio, porter generic strategies, strategy diamond framework, low-cost focus

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