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Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
 1 
Search results for , issue "vol 6. no. 2 september 2026" : 5 Documents clear
ESG and Artificial Intelligence Integration in Digital Banking Transformation: A Qualitative Case Study of Bank Rakyat Indonesia Elsa Manora Simamora
Milestone: Journal of Strategic Management Vol 6. No. 2 September 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i2.11214

Abstract

Sustainability commitments and technological capabilities are increasingly expected to be integrated into a coherent strategic configuration rather than managed as parallel initiatives, particularly within digitally transforming financial institutions, yet limited evidence explains how this occurs in state-owned banks in emerging markets. This study examines how Bank Rakyat Indonesia (BRI), Indonesia’s largest state-owned bank, appears to integrate Environmental, Social, and Governance (ESG) principles with Artificial Intelligence (AI) capabilities within its digital transformation strategy. Using a qualitative single case study design, the study analyses 47 secondary documents — annual reports, sustainability reports, and regulatory publications issued between 2021 and 2023 — through content and thematic analysis guided by the Resource-Based View, Dynamic Capabilities Theory, and Institutional Theory. Because the analysis relies entirely on corporate and regulatory disclosures, the findings are presented as interpretations of these public narratives rather than verified organizational facts. Four interconnected themes emerge: AI-driven data infrastructure strengthens ESG governance through monitoring and reporting; AI-assisted credit assessment for micro, small, and medium enterprises links ESG social objectives with AI implementation; BRI’s proprietary AI ecosystem appears to generate competitive advantage through cumulative data assets and network effects; and ESG–AI narratives function as a legitimacy strategy toward regulators, investors, and development institutions. The study proposes the ESG–AI Strategic Convergence Model (EASCM), suggesting that competitive advantage may emerge when ESG and AI capabilities are co-designed as mutually reinforcing resources. The single-case, document-based design limits generalizability; future research should verify these propositions using primary data and cross-case comparison.
E-Commerce Capability and Performance of Indigenous Businesses in Anambra State, Nigeria Henry Sonna Ojukwu
Milestone: Journal of Strategic Management Vol 6. No. 2 September 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i2.11421

Abstract

This study examined the relationship between e-commerce capability and the business performance of indigenous businesses in Anambra State, Nigeria, with particular focus on digital marketing capability, electronic payment system capability, and online customer engagement capability. The study adopted a descriptive survey research design using a quantitative approach. A stratified sampling technique was used to select 341 indigenous businesses from Onitsha, Nnewi, and Awka. Data were collected through structured questionnaires, and business performance was measured using respondents' perceptions of sales growth, customer satisfaction, operational efficiency, and competitiveness. Descriptive statistics and multiple regression analysis were performed using SPSS. The findings showed that digital marketing capability (β = 0.338, p < 0.001), electronic payment system capability (β = 0.291, p < 0.001), and online customer engagement capability (β = 0.254, p < 0.001) were positively and significantly associated with business performance. Based on the standardised beta coefficients, digital marketing capability had the strongest association with business performance, followed by electronic payment system capability and online customer engagement capability. The study concludes that stronger e-commerce capability is associated with higher perceived business performance among indigenous businesses in Anambra State. The study recommends greater investment in digital marketing, electronic payment systems, customer engagement platforms, and digital entrepreneurship training to improve business performance.
Strategic Cognition and Sport Tourism Development in Saudi Arabia: An Integrative Conceptual Framework Riski Syandri Pratama
Milestone: Journal of Strategic Management Vol 6. No. 2 September 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i2.11661

Abstract

The development of Saudi Arabia's sports tourism is increasingly important in supporting economic diversification through Saudi Vision 2030. However, previous literature still tends to discuss investments, destination competitiveness, imagery, stakeholder support, and legacy events separately, while the cognitive mechanisms that translate vision into outcomes have not been adequately explained. This research aims to develop an integrative conceptual framework that connects strategic attention, interpretation, reframing, collective sensemaking, organizational learning, resource mobilization, stakeholder coordination, destination competitiveness, and event legacy. The method used was an integrative-conceptual literature review of 47 selected articles from Scopus for the period 2019 until April 2026 as well as foundational works, which were analyzed descriptively, thematically, and conceptually. The results of the study resulted in a micro–meso–macro multilevel model and six propositions that affirm that vision and investment do not automatically lead to destination success. Success depends on the quality of cognitive, institutional, implementation, barrier control, and adaptive learning translation. This framework expands the application of Cognitive School to the transformation of national destinations and provides an empirical validation agenda.
Governing AI-Assisted Strategy Tools: A Substitutability–Commitment Framework and the Role of Epistemic Custody Michael Willie
Milestone: Journal of Strategic Management Vol 6. No. 2 September 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i2.11693

Abstract

Artificial intelligence now performs much of the analytical work that established strategy tools were designed to structure. Existing research asks which tools can be automated. This article asks a prior question: whether the authority and organisational value of a strategic instrument survive when its analytical core is machine-generated. Approach. The article is conceptual and follows a theory-construction design, synthesising the strategy-as-practice, AI-enabled decision-making and corporate governance literatures through a documented search and inclusion procedure. Framework. The Substitutability–Commitment Framework classifies strategic instruments along two independent dimensions: analytical substitutability, the extent to which a tool’s cognitive work is machine-executable, and commitment durability, the extent to which its output binds organisational resources. Crossing the dimensions yields four classes, each implying a distinct governance response. The framework is complemented by epistemic custody, defined as the explicit allocation of responsibility for producing, verifying, contesting and authorising strategic judgements. Contribution. The article separates substitutability from commitment, identifies three observable failure modes, maps thirteen widely used instruments to the framework, and advances seven refutable propositions. Epistemic custody is distinguished from accountability, human oversight and decision rights. Implications. Boards require custody arrangements rather than technical assurance alone. The withdrawal of South Africa’s Draft National Artificial Intelligence Policy in April 2026, following the discovery of fabricated references, is used solely to illustrate the framework’s plausibility. It is not evidence validating the framework, which remains untested.
Community-Based Mangrove Planting to Support Coastal Conservation in Tanjung Pasir Village, Tangerang Regency Lady Yohana Kusnadi; Daniel H. Wibisana; Rocky Nagoya
Milestone: Journal of Strategic Management Vol 6. No. 2 September 2026
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v6i2.11742

Abstract

The coastal area of Tanjung Pasir Village, Teluknaga Subdistrict, Tangerang Regency, faces various environmental challenges, including coastal erosion, land-use change, and pressures on the sustainability of mangrove ecosystems. These conditions highlight the need for conservation activities involving the participation of multiple stakeholders. This community service activity aimed to implement a community-based mangrove planting activity to support coastal conservation in Tanjung Pasir Village. The community service activity was conducted on May 31, 2026, involving 30 participants, including Master of Management students from Matana University, their family members, local community members, village government representatives, and members of the Tourism Awareness Group (Pokdarwis). The activity adopted the Participatory Learning and Action (PLA) approach through four stages: Learn, Act, Reflect, and Evaluate. All 300 mangrove seedlings of Avicennia sp. and Rhizophora sp. were planted during the activity. The activity also provided a shared learning process on climate change and the importance of mangrove ecosystem conservation. Evaluation was conducted through an open discussion on activity implementation, challenges, and follow-up needs. No post-planting survival monitoring was conducted; therefore, seedling survival, growth, and longer-term ecological outcomes could not be assessed. The activity shows the feasibility of involving students and community stakeholders in community-based mangrove planting while highlighting the need for follow-up monitoring.

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