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Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 281 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September" : 281 Documents clear
CONSUMER TRUST IN MARKETPLACES: A DETERMINING FACTOR IN ONLINE PURCHASING BEHAVIOR Gunawan Gunawan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to explore in depth how consumer trust is formed toward marketplace platforms and how that trust influences online purchasing behavior. Using a descriptive qualitative approach, data were collected through in-depth interviews with several informants who actively conduct transactions on popular marketplaces in Indonesia. The findings reveal that consumer trust in marketplaces is built through a combination of key factors: transaction security, transparency of product information, quality of service and products, marketplace reputation, and user reviews. Consumers tend to feel more comfortable and confident in making purchases when they are assured of personal data security, receive clear information, and experience good service from the marketplace. These factors significantly influence online purchasing decisions, proving that building trust is a crucial key to enhancing consumer loyalty and satisfaction in e-commerce platforms.

Page 29 of 29 | Total Record : 281

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