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INDONESIA
Jurnal Info Sains : Informatika dan Sains
Published by SEAN INSTITUTE
ISSN : 20893329     EISSN : 27977889     DOI : -
Core Subject : Science,
Computer Science & IT
urnal Info Sains : Informatika dan Sains (JIS) discusses science in the field of Informatics and Science, as a forum for expressing results both conceptually and technically related to informatics science. The main topics developed include: Cryptography Steganography Artificial Intelligence Artificial Neural Networks Decision Support System Fuzzy Logic Data Mining Data Science
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 12 No. 02 (2022): Informatics and Science, September 2022" : 12 Documents clear
Analysis Of Consumer Purchasing Patterns At Giant Atk Store Using The Apriori Method Reza Alamsyah; Indra Sidabutar
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data on purchases by consumers in storage will continue to grow. So the sales application at the Atk Gyant shop is less effective. Meanwhile, in the sales transaction data, there is valuable information such as knowing a trend or pattern carried out by consumers. Data Mining has several characteristics and functions. The characteristic of data mining which aims to find tendencies in combination patterns is to use the Apriori method. The Apriori method can be applied to analyze purchasing patterns by Atk Gyant store consumers with the results of 10 patterns, namely the highest support value for 1 item is 40%, 2 items is 26% and 3 items is 19%.
Neuromarketing as a Secret Weapon: Increasing the Appeal of Consumer Products Gunawan Gunawan
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze how neuromarketing strategies are used by business actors to enhance the attractiveness of products in the eyes of consumers. The approach used in this research is qualitative descriptive, with data collection techniques through literature review, observation, and documentation of neuromarketing practices applied in the marketing world. Neuromarketing is viewed as an approach that combines neuroscience and consumer psychology to identify emotional and cognitive responses to marketing elements such as color, packaging, advertising, and product layout. The results of the study show that neuromarketing is effective in increasing product attractiveness to consumers. Techniques such as the use of appealing visuals, appropriate music, and the application of principles like time limitation and social proof can influence consumers' emotions and purchasing decisions. Additionally, delivering simple messages and personalizing advertisements based on consumer data also play important roles in increasing engagement and purchase interest. Thus, neuromarketing can be a powerful strategy to help companies win competition in the market.

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