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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
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Impact of Online Customer Reviews and Promotions on Customer Retention of Cosmetics in Shopee Mall through Purchase Decisions Chintana, Andayu Juhawa; Barusman, Andala Rama Putra
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.77-92

Abstract

Purpose: This study aims to analyze the impact of online reviews and promotions on customer retention of cosmetic products among students at the Faculty of Economics and Business, Universitas Bandar Lampung (FEB UBL), in the context of direct shopping on Shopee Mall. Methodology: A quantitative research method was used, with primary data collected through an online questionnaire distributed to 280 randomly selected respondents from a population of 936 students. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The results show that both online reviews and promotions significantly influence purchase decisions. However, customer retention is only directly affected by promotions and purchase decisions, while online reviews indirectly influence retention through purchase decisions. Findings: The study highlights that promotions play a more significant role in customer retention than online reviews, which only indirectly affect retention through their impact on purchase decisions. Novelty: This research contributes to digital marketing literature by focusing on the cosmetics industry and the role of online reviews and promotions in customer retention, particularly in an e-commerce context. Originality: The study is original in its focus on the cosmetics industry, particularly in relation to e-commerce platforms like Shopee Mall. Conclusions: The study recommends that businesses prioritize effective promotional strategies and ensure a positive shopping experience to enhance customer retention. Type of Paper: Empirical research paper.
MARKETING STRATEGY THROUGH SOCIAL MEDIA IN INCREASING UMKM PRODUCT SALES VOLUME IN MASAMBA DISTRICTT Nuraini, Nuraini; Anwar, Suhardi M; Pajarinto, Hadi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.501-514

Abstract

Purpose: This research examines how social media marketing strategies influence the sales performance of MSMEs in the Masamba District. Methodology: Applying a quantitative approach, the study gathered data from 100 respondents selected through purposive sampling using questionnaires, and analyzed the results using multiple linear regression. Results: The overall marketing strategy did not have a significant influence on sales. In contrast, the utilization of Facebook and WhatsApp showed a positive and significant effect. Findings: When considered together, the marketing strategy along with Facebook and WhatsApp usage has a significant impact on sales volume. Focused utilization of these platforms is more effective than generalized marketing approaches. Originality: This research fills a void in the literature regarding the effectiveness of digital marketing among MSMEs in rural areas of Indonesia. Novelty: It highlights the distinct contributions of Facebook and WhatsApp as powerful tools for driving sales. Conclusion: While general strategies have limited impact, the strategic use of Facebook and WhatsApp can greatly enhance MSME performance. Type of Paper: Empirical research paper.
Enhancing Economic Development Through Integrated Public Services: A Case Study in North Bengkulu Regency Aprianty, Henny; Azwardi, Evy; Dani, Rahiman
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.19-30

Abstract

Purpose: This study aims to explore the challenges faced by small businesses in utilizing the North Bengkulu Regency Integrated Service Office (KPT) for business licensing. The research seeks to identify the barriers preventing small business owners from participating in the licensing program. Methodology: A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation. The study involved small business owners, community members, and KPT officers to understand the issues related to the licensing process. Results: The study identified several key obstacles to small business participation in the KPT licensing program: High costs; Lack of awareness; Inadequate socialization; and Operational inefficiencies at KPT Additionally, limited capital, insufficient human resources, and perceptions of outdated licensing practices further contribute to low participation. Findings: The findings highlight the need for policy reforms in public service delivery, as well as increased efforts in socializing the licensing program to improve access for small businesses. These issues prevent small businesses from fully benefiting from the integrated licensing services. Novelty: This study provides new insights into the challenges small businesses face in accessing integrated licensing services, offering suggestions for improving public service delivery and supporting local economic growth. Originality: The originality of this study lies in its localized analysis of small business licensing challenges in North Bengkulu Regency, focusing on the barriers unique to this region and offering practical recommendations for improvement. Conclusions: To improve small business participation in the licensing program, reforms are needed in policy, socialization, and efficiency. Addressing these barriers will enable small businesses to contribute more effectively to local economic development. Type of Paper: Descriptive qualitative research.
Impact Of Capital Structure, Intangible Assets, And Effective Tax Rate On Corporate Performance Amirah, Nishrina Nurul; Rezalia, Vinny; Lestari, Henny Setyo; Margaretha, Farah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.683-690

Abstract

Purpose: This research investigates the effects of financial management strategies, specifically debt levels, intangible assets, and tangibility, on firm performance, measured by Return on Assets (ROA) and Tobin’s Q. It aims to delineate how these strategies influence operational efficiency and market valuation across various sectors. Methodology: Utilizing a quantitative approach, the study analyzes data from firms in infrastructure, media, and pharmaceutical sectors listed on the Indonesia Stock Exchange over 2019-2023. A fixed effects model is applied to understand the impact of financial strategies on firm performance. Results: The study finds that higher debt levels negatively affect profitability but positively influence market valuation. Intangible assets enhance operational profitability but have a mixed impact on market valuation, indicating a market challenge in valuing these assets accurately. Conversely, tangibility increases profitability but is perceived negatively in market valuation. Findings: The differential impact of financial strategies suggests that firms need to balance their asset and debt management to optimize both profitability and market perception. Novelty and Originality: This research contributes new insights into the nuanced roles of asset management in financial strategy, emphasizing sector-specific financial management practices. It highlights the complex interplay between financial decisions and firm performance, providing a nuanced understanding that aids strategic financial planning. Conclusion: Effective financial management involves balancing debt, tangibility, and intangible assets to enhance firm performance across various metrics. Future research could explore these relationships under different economic conditions and extend findings across other sectors. Type of Paper: Research Article
Influencing Factors The Works Discipline of Employees Mercure Hotel Bengkulu City Tiopani, Deby Elsa; Yanti, Rina Trisna; Effendi, Yanto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.129-134

Abstract

Purpose: This research aims to find out the factors influencing the work discipline of employees at the Mercure Hotel, Bengkulu City. Methodology: This type of research is descriptive analysis.  The sampling method uses the census method, where part of the population is sampled.  The data collection method in this research uses a quantitative method which is carried out by distributing questionnaires. opinions and perceptions given by respondents using a Likert scale.  The analytical method used is rating scale analysis.. Results : it is proven that the factors that influence employee work discipline include indicators of motivation, education and training, leadership and welfare. The leadership factor is the most dominant factor influencing employee work discipline. Findings: at the Mercure Hotel, Bengkulu City, we found that the lowest factor was education and training. It would be best to provide discipline training for employees so that they can improve their performance in the future. Novelty and Originality: This research contributes to improving human resources in improving organizational performance. Conclusion: factors that influence employee work discipline from indicators of motivation, education and training, leadership and welfare at the Mercure Bengkulucity. The leadership factor is the most dominant factor influencing employee work discipline at the Mercure Bengkulu . Type of Paper: riset paper
Role Of Artificial Intelligence Adoption, Self Confidence, And Information Quality In Increasing E-Commerce Adoption And Marketing Performance Of Msmes In Palopo City Praginata, Ratu Dhita; Solling Hamid, Rahmad; Maszudi, Edi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.245-262

Abstract

Purpose: This study aims to analyze how the adoption of Artificial Intelligence (AI), self-confidence, and information quality influence the adoption of e-commerce and the marketing performance of Micro, Small, and Medium Enterprises (MSMEs). Methodology: The research employed a survey method involving 222 MSME respondents in Palopo City. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, which is appropriate for evaluating complex inter-variable relationships and hypothesis testing. Results: The findings demonstrate that AI adoption, self-confidence, and information quality each have significant effects on e-commerce adoption and, subsequently, on marketing performance. AI enables automation and personalization; self-confidence drives willingness to adopt innovation; and high-quality information supports better decision-making. Findings: The study reveals that these three variables act as enablers of digital transformation for MSMEs, particularly in strengthening their marketing competitiveness through e-commerce. Novelty: This research integrates psychological (self-confidence), technological (AI adoption), and informational dimensions into a single predictive model for MSME digital adoption. Originality: The study offers a comprehensive approach to understanding MSMEs' readiness for e-commerce in a developing region, a topic still underexplored in empirical literature. Conclusion: Adopting AI, fostering self-confidence, and ensuring quality information are key to enhancing e-commerce use and marketing outcomes in MSMEs. Type of Paper: Empirical research paper.
Effect Of Work Life Balance In Improving Teacher Performance at SD IT Al-Khattaaby Tairas, Maudi Dian; Sampetan, Suparni; Sukri, Sukri
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.439-448

Abstract

Purpose: This study aims to analyze the effect of work-life balance on teacher performance at SD IT Al-Khattaaby. The main focus of this study is how the balance between professional and personal life can improve teaching effectiveness and teacher welfare. Methodology: This study uses a quantitative approach with a survey method. Data were collected through an online questionnaire filled out by 30 teachers, and analyzed using multiple linear regression to test the relationship between work-life balance and teacher performance. Results: The findings show a significant positive relationship between work-life balance and teacher performance. Regression analysis shows that every one-unit increase in work-life balance is correlated with an increase in teacher performance of 0.959. Findings: Work-life balance has been shown to play an important role in increasing teacher motivation, job satisfaction, and engagement in the work environment. Novelty and Originality: This study contributes to the academic literature by examining the relationship between work-life balance and teacher performance in the context of Islamic education in Indonesia, an area that remains under-explored in global studies. Conclusion: Schools need to develop policies that support work-life balance, such as flexible working hours and teacher well-being programs, to improve performance sustainably. Type of Paper: Research Article
Impact Of Social Media Advertising Exposure And Privacy Perceptions On Students' Attitudes Azisah, Afiq; Aqsa, Muhammad; Rahmawati, Rahmawati
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.545-558

Abstract

Purpose: This study aims to determine how exposure to social media advertising influences students' perceptions and attitudes toward privacy, and how these two factors are interrelated. Methodology: A quantitative approach was used through a questionnaire survey administered to 100 students in the Management Study Program at the University of Muhammadiyah Palopo. The variables analyzed include exposure to social media advertising, perceptions of privacy, and students' attitudes toward advertising on social media. Data were analyzed using statistical techniques with the support of the SmartPLS software. Results: The analysis revealed that exposure to social media advertising has a positive but statistically insignificant effect on students' attitudes. In contrast, perceptions of privacy were found to have a significant positive influence on students' attitudes. Findings: The study also identified a very strong relationship between advertising exposure and privacy perception, as reflected in an R-squared value of 0.865. This indicates that students' privacy perceptions act as a critical moderating factor in shaping attitudes toward social media advertising. Novelty: The research highlights the nuanced role of privacy perceptions in moderating advertising effects, an area that has been relatively underexplored in the context of student populations in Indonesian higher education. Originality: T his study contributes to the limited literature by empirically examining how privacy concerns interact with advertising exposure among university students in Indonesia, using SmartPLS as an analytical tool.. Conclusion: While direct exposure to social media advertising alone may not significantly influence student attitudes, students’ perceptions of privacy play a vital role in shaping their responses. Marketers and educators should therefore consider privacy concerns when designing digital advertising strategies. Type of Paper: Research Paper.

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