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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 1 No. 3 (2021)" : 25 Documents clear
Pengaruh Promosi Konsumen Dan Media Sosial Instagram Terhadap Omset Penjualan: (Studi Kedai Sikok Lampung) Sari, Widi Yana; Rahayu, Sri Ratnaning
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.033 KB) | DOI: 10.24127/diversifikasi.v1i3.737

Abstract

Yana Sari, Widi. 2021. The influence of Consumer Promotion and Instagram Social Media On sales Total in Sikok Lampung Eatery. Management Study Program, Economicis and Businees Faculty, Muhammadiyah University of Metro. Advisor (I) Ery Baskoro, S.E.,M.M. Advisor (II) Sri Retnaning Rahayu, S.E.,M.M. This study aimed to determine the effect of cosumer promotion, instagram media on sales total (omzet) of sikok lampung eatery. This reseach was conducted on consumers of sikok lampung eatery in 2021. By distributing questionnarires in the from of questions about consumer promotion and social media instagram. Then processed using SPSS 23 with the classical assumption test approach with the methods of normality, linearity, homogeneity. This research used quantitative methods with multiple linear regression analysis tools, T test, F test, determination to determine the effect of consumer promotion and social media instagram on the sales total of sikok lampung eatery. The results showed that simultaneously consumer promotion and social media instagram on sales turnover. Research partially showed that consumer promotion had a positive and insignificant effect on sales total. Keywords: Consumer Promotion, Instagram Social Media, Sales Total
Pengaruh Disiplin Kerja, Kompensasi, Motivasi Dan Pelatihan Terhadap Keputusan Kerja Karyawan Pada PT. BPRS Metro Madani Kantor Pusat Ariyani, Khusnul Nisaa'; Febriyanto, Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.247 KB) | DOI: 10.24127/diversifikasi.v1i3.748

Abstract

This research aimed to know the effect among work discipline, compensation, motivation, and training simultaneously toward employee job satisfaction at PT. BPRS Metro Madani. This research used sample of 36 respondents from a population of 40 employees. Data analysis techniques using multiple linear regression, hypothesis testing and determination coefficient by using SPSS. Based on the research result that has been done, so it can be conclude that work discipline, compensation, motivation, and training simultaneously have a positive and significant effect toward employee job satisfaction at PT. BPRS Metro Madani. Keywords: Work Discipline, Compensation, Motivation, Training, Job Satisfaction
Pengaruh Gaya Kepemimpinan Dan Produktifitas Kerja Terhadap Kinerja Pegawai Pada Kantor Rumah Tahanan Negara Kelas IIB Sukadana Kabupaten Lampung Timur Sobirin, Sobirin; Ratmono, Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.28 KB) | DOI: 10.24127/diversifikasi.v1i3.1027

Abstract

This study aims partially to determine 1) whether leadership style effects employeeperformance, 2) whether productivity effects employee performance, 3) simultaneouslywhether leadership style and work productivity affect employee performance.This type of quantitative research. With the sampling technique used, namely accidentalsampling, which means the technique of determining the sample by chance, namely theemployees of the Sukadana class IIB Prison and the sample in this study was 48employees, while the data collection techniques used were questionnaires, validity tests,normality tests, and tests. linearity, and multiple linear regression with drawing conclusionsthrough the partial t test and F simultaneous test.The conclusion of this research is that partially leadership style has no influence onemployee performance so it is necessary to re-evaluate the leadership style so that it iscarried out properly and optimally, and work productivity has shown good results inimproving employee performance, while simultaneously leadership style and workproductivity have good influence in order to improve employee performance.
Analisis Of Qulity Control Product Damage At PT.Sinar Jaya Inti Mulya Kota Metro Kurniawan, Lucky; Fitriani, Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.595 KB) | DOI: 10.24127/diversifikasi.v1i3.1031

Abstract

Damage products that are not in accordance with standards is a major problem for each company, because these problems will cause losses for the company as a result of increasing production costs and lower selling value of products. The quality control system carried out at PT. Sinar Jaya Inti Mulya is still lacking due to a lack of quality control personnel as well as machine maintenance and labor constraints. The purpose of this study was to determine the type and amount of damage that occurred and what factors caused the damage or deterioration of product quality. The method used in this research is explanatory survey method. This type of research is quantitative research with the object of research is product quality control and product damage. Data collection using interviews and documentation. The analytical tool used is to use C Chart analysis, Pareto Chart and Fishbone Analysis. The results of the C Chart analysis research showed that the amount of damage that occurred was still within tolerance limits. The number of product defects based on the order of the number is the highest due to the presence of foreign matter impurities, moisture content and free fatty acid content. The factors that influence product damage are mostly related to workers who do not supervise the production process and lack of quality control personnel as well as other causes such as raw materials and the environment. Keywords: Control of product quality, product damage
Pengaruh Adverting, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Produk Merek Make Over (Studi Pada Mahasiswa FEB UM Metro) Dewi, Gendhis Haningkas Tinika; Fitriani, Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.656 KB) | DOI: 10.24127/diversifikasi.v1i3.1032

Abstract

Make Over is a cosmetic brand released by PT. Paragon Technology and Innovation, which created a cosmetic brand that is well-known in Indonesia for being halal, as quoted from IDNTimes. Make Over products, which initially were only known for a few products, did advertising and increased brand awareness in consumer purchasing decisions, making people aware and knowing that Make Over products vary. After the increase in sales of Make Over products, it is necessary to make consumers believe that Make Over products are good and not dangerous, when consumers believe, consumers will repurchase the product. The purpose of this study was to determine the significant influence of Advertising, Brand Awareness and Brand Trust on the Purchase Decision of Make Over Brand Products. In this study using primary data and secondary data, the research method used accidental sampling is a sampling technique by chance, namely respondents who accidentally meet the researcher and can be used as samples if the person is suitable as a data source, namely students of FEB Muhammadiyah Metro University, with a sample size of 70 people. The data analysis technique used is validity test, reliability test, normality test and linearity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that advertising has a positive and significant effect on the decision to buy a make over brand product, brand awareness has a positive and significant effect on the decision to buy a make over brand product and brand trust has no significant effect on the decision to buy a make over brand product From the F Advertising test, Brand Awareness and Brand Trust together have a positive and significant effect on the Purchase Decision for Brand Make Over Products. Keywords- Advertising, Brand Awareness, Brand Trust and Purchasing Decisions

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