cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Veri Hardinansyah Dja'far
Contact Email
admin@transpublika.com
Phone
+6281234560500
Journal Mail Official
admin@transpublika.com
Editorial Address
Jl. Kolonel Sugiono IIIC/438 RT 10/RW 04 Mergosono, , Malang, Provinsi Jawa Timur, 65134
Location
Kota malang,
Jawa timur
INDONESIA
Transekonomika : Akuntansi, Bisnis dan Keuangan
Published by Transpublika Publisher
ISSN : 28097866     EISSN : 28096851     DOI : https://doi.org/10.55047/transekonomika
Core Subject : Economy,
Economics, Econometrics & Finance
Transekonomika : Akuntansi, Bisnis dan Keuangan, publish by Transpublika Research Center, for sources of information and communication for academics and observers about science and methodology. Published papers are the upshots of research, reflection, and actual critical studies with respect to the themes of Accounting, Business, Management, Finances, Public administration and Social studies. All papers are double blind peer-reviewed and published six (6) times in a year.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 4 No. 6 (2024): November 2024" : 25 Documents clear
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTENTION TO ENROLL MEDIATED BY CONSUMER BRAND ENGAGEMENT, BRAND AWARENESS, AND BRAND IMAGE IN PRIVATE UNIVERSITIES IN JAKARTA AND TANGERANG Pasaribu, Imanuel Xaverdino Wiratama; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i5.725

Abstract

This study explores the influence of Social Media Marketing on Intention to Enroll, mediated by Consumer Brand Engagement, Brand Awareness, and Brand Image at private universities in Jakarta and Tangerang. Data were collected from 175 respondents through a questionnaire and analyzed using the SEM PLS method. The results showed that Social Media Marketing has a significant positive influence on Consumer Brand Engagement, Brand Awareness, Brand Image, and Intention to Apply. Effective social media marketing is able to increase consumer engagement with the university brand, which is reflected in increased interaction, loyalty, and support for the brand. In addition, active social media marketing activities and relevant content were shown to increase prospective students' intention to enroll in private universities, making it an effective tool in influencing prospective students' decisions. The study also found that social media marketing increases brand awareness, allowing universities to reach more prospective students and establish more effective communication. Effective use of social media can strengthen brand image and build closer relationships with consumers. High consumer engagement with the brand increases brand awareness and a positive brand image, which contributes to an increased desire to enroll. Overall, this study emphasizes the importance of social media marketing strategies in increasing consumer engagement, brand awareness, brand image, and intention to enroll in private universities, especially in the post-pandemic context.
ANALYSIS OF FINANCIAL PERFORMANCE AND COMPANY SHARES BEFORE AND AFTER SEASONED EQUITY OFFERINGS Susilo, Bintang Arhya Wisesha; Ariyanto, Dodik
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.712

Abstract

Seasoned Equity Offerings (SEO) is a company strategy to increase capital by issuing new shares to existing investors. The goal of this study is to evaluate the financial success of the corporation prior to and following search engine optimization (SEO) by examining indicators such as current ratio, debt to equity ratio, return on assets, price to book value, and stock returns. This research uses secondary data from 76 companies listed on the Indonesia Stock Exchange (BEI) that carried out SEO in the 2017-2021 period. Data were analyzed using descriptive statistics, the Kolmogorov-Smirnov normality test and the Wilcoxon Signed Rank Test to see notable differences between financial performance and stock performance before and after SEO. The research results show that there are significant differences in the proxies for current ratio, dept to equity ratio, price to book value and stock returns after SEO, but there are no significant differences in the proxies for return on assets.
WORKERS JOB SATISFACTION IN TEXTILE FACTORY: BIBLIOMETRIC ANALYSIS Priyo W., Sindhu; Salahudin, M. Saad; Ramadina, Atika Sanjani
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.713

Abstract

Textile industry represents one of the most competitive industries. Consequently, the management tend to create pressures to their workers to pace with the high productivity level. This constant pressure given to the workers may possibly affect their job satisfaction. Hence, this study focuses on the bibliometric analysis in mapping the trend, conceptual structure, and characteristic of job satisfaction of textile factory workers. The data collection process results in 147 papers out of the total of 241 extracted papers. According to the bibliometric analysis, research in this field is mainly led by the USA and France. The co-occurrence analysis shows Four major theme: Study on job satisfaction, worker’s health assessment, cultural influence on textile factory workers, and review on absenteeism. The results indicate that workers were more concerned about the security of their current position rather than overall employment security, and this factor affected their job satisfaction and well-being.
THE IMPACT OF SERVICE QUALITY, PRODUCT QUALITY, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH THE MEDIATION OF CUSTOMER SATISFACTION AMONG PRIMA FRESHMART CUSTOMERS Layarda, Meiryanti; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.724

Abstract

As the retail industry for fresh produce in Indonesia becomes increasingly competitive, it creates an urgency for retailers to maintain relevant position in the market. Retailers need to cultivate loyal customers to ensure sustained performance and growth. Prima Freshmart, a specialized retailer that focuses on poultry products, is currently dealing with the challenge of having low customer loyalty rates based on the results of a preliminary survey. In order to understand how service quality, product quality, and brand image impact customer loyalty among Prima Freshmart's clientele, a study was conducted with 194 participants who completed questionnaires. The data was then analyzed using SmartPLS 4 software. The findings indicate that service quality, product quality, and brand image have a significant and positive influence on customer satisfaction. Furthermore, customer satisfaction has a significant and positive effect on customer loyalty and acts as a mediator in the relationship between service quality, product quality, brand image, and customer loyalty. These discoveries offer potential guidance for Prima Freshmart's management to enhance service quality, product quality, and brand image in order to improve customer satisfaction and loyalty. This research provides valuable insights that can be applied to both theoretical and practical aspects of customer retention strategies in the retail sector.
SENTIMENT ANALYSIS AND CLUSTERING OF ISP SERVICE USERS BASED ON SOCIAL MEDIA PLATFORM X IN INDONESIA USING K-MEANS METHOD Kurniawan, Marcel; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.728

Abstract

This study analyzes user sentiment towards Internet Service Providers (ISPs) in Indonesia using the social media platform X (formerly Twitter). Data was collected using web scraping and processed with TF-IDF to convert text into numerical representations. Sentiment was determined using the NLP BERT model. The K-Means Clustering method was used to group negative tweets based on content similarity. The data consists of 6.000 negative tweets. The analysis identified three main clusters: technical issues (network disruptions, high prices, slow connections), customer service and interactions, and communication and customer satisfaction. Inter-cluster distances were: Cluster 1 and Cluster 2 (0.460), Cluster 1 and Cluster 3 (0.349), Cluster 2 and Cluster 3 (0.341). Intra-cluster variations were: Cluster 1 (0.140), Cluster 2 (0.113), Cluster 3 (0.064). Managerial implications include the need to improve technical service quality, customer service responsiveness, and billing transparency. The study's limitations include the limited amount of data and potential bias. Future research is suggested to use regression models to predict customer satisfaction based on complaint patterns and user sentiment.
SYSTEMATIC LITERATURE REVIEW: SPIRITUAL LEADERSHIP DALAM KONTEKS MANAJEMEN Khomsin, Hanif Silmi; Supriharyanti, Elisabeth
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.731

Abstract

This research aims to examine the spiritual leadership model of leadership as popular research. Leadership is an important factor in an organization in influencing its followers to achieve certain goals. Spiritual leadership can theoretically shape behavior into three, namely vision, hope/faith and altruistic love. The method used was a systematic literature review (SLR) approach, by identifying 29 relevant articles taken from the Scopus database which were analyzed. The results of this research indicate that spiritual leadership aims to have a positive impact on the organization so that it requires development in testing spiritual leadership with technological advances.
THE INFLUENCE OF WORKLOAD, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE Purwanto, Sofia Rizky; Meilani, Yohana F. C. P.
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.739

Abstract

The objective of this research is to explore how the performance of employees at PT. XYZ is influenced by their workload, motivation, and the environment in which they work. This research utilises quantitative methods by administering surveys to employees across different sectors, with a total of 108 participants. The gathered information was analysed using model assessment and structural equation modelling through SmartPLS 4.1.0.2. According to the data analysis, the performance of employees at PT. XYZ is influenced by the amount of work they have, their motivation levels, and the environment they work in. The findings suggest that motivation and work environment play a crucial role in enhancing employee performance, whereas workload does not seem to have a significant detrimental impact. The results of this research can offer important perspectives, proof, and understanding to scholars and personnel managers. Organizations can establish a strong workforce that helps achieve the best organizational objectives by introducing methods to supervise workload, boost work drive, and enhance the work atmosphere. It is recommended that personnel managers create guidelines concentrating on controlling workload, hiring, education, drive, and enhancing possibilities while promoting a forward-thinking attitude among workers. These measures will promote creativity, cognitive flexibility, punctuality, and enhance worker effectiveness and results.
PENGARUH RELATIONSHIP QUALITY DAN INFORMATION SHARING TERHADAP SUPPLIER PERFORMANCE DI PT XYZ Gunawan, Yohan; Arianto, Radityo Fajar
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.742

Abstract

This study aims to analyze the influence of relationship quality and information sharing on supplier performance at PT XYZ. The study examines eight hypotheses, including the impact of trust, commitment, satisfaction with the organization, satisfaction with pricing, satisfaction with communication, information sharing on supplier loyalty, supplier communication, and supplier quality. The research method used is a survey with questionnaires distributed to 180 respondents from PT XYZ's supplier companies. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that commitment has a positive impact on information sharing. Satisfaction with the organization and satisfaction with pricing were also found to have a positive impact on information sharing. Information sharing significantly enhances supplier loyalty, supplier communication, and supplier quality. However, the influence of trust and satisfaction with communication on information sharing was not proven significant. These findings reinforce the importance of building high-quality relationships and effective information sharing in improving supplier performance. The managerial implications of this study include strategies to maintain and enhance high performance, resource optimization, simple monitoring, and focusing on improving high-interest, low-performance areas. This study also identifies several limitations and provides suggestions for future research.
PENGARUH WORK-LIFE BALANCE, PENGEMBANGAN KARIR, DAN KOMPENSASI TERHADAP TURNOVER INTENTION PADA GENERASI Z DI E-COMMERCE Irawati, Sherly; Meilani, Yohana F. C. P.
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.743

Abstract

The aims this study is to analyze the effect of work-life balance, career development, and compensation on turnover intention in Generation Z in e-commerce marketplace companies in Jabodetabek. This study uses a quantitative method, where primary data is collected through online questionnaires from 161 generation Z employees in Jabodetabek e-commerce companies. The data were analyzed using smartPLS 4.1.0.2 to test the research hypotheses. Based on the analysis, it was found that work-life balance and career development have a negative and significant effect on turnover intention of Generation Z employees in Jabodetabek e-commerce companies. Meanwhile, compensation has a negative but insignificant effect on the turnover intention of Generation Z employees in the same company. However, this research model does not explain well and has weak predictive ability on turnover intention (R²=0.131, Q²=0.073), so it needs to be tested further with a larger population and additional independent variables. This study can help the management of e-commerce marketplace companies to continue to evaluate compensation, improve career development programs, and offer work flexibility to increase the loyalty of generation Z employees.
PENGARUH CUSTOMER RELATIONSHIP, STRATEGIC SUPPLIER, INFORMATION SHARING & POSTPONEMENT TERHADAP ORGANIZATIONAL PERFORMANCE YANG DIMEDIASI INBOUND DAN OUTBOUND INNOVATION Haryanto, Tandri; Arianto, Radityo Fajar
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.744

Abstract

Technological advancements and the growth of e-commerce have increased the complexity of supply chain management, making it more vulnerable to disruptions. The COVID-19 pandemic has highlighted this vulnerability, leading organizations to reassess traditional risk management approaches and emphasize collaborative partnerships to enhance supply chain value. This study aims to evaluate the impact of Customer Relationship (CR), Quality of Information Sharing (QIS), Strategic Supplier Partnership (SSP), Postponement (P), Top Management Knowledge Value (TMKV), and Knowledge Sharing Practice (KSP) on Organizational Performance (OP), with Inbound and Outbound Open Innovation (IOI and OOI) as mediating variables. Data was collected from 164 professionals in Jakarta using the Purposive Sampling method through online questionnaires on Google Forms. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study show that all independent variables positively affect organizational performance, although not all of these effects are significant. This indicates that effective integration between Supply Chain Management strategies and Open Innovation can improve organizational performance. TMKV has a significant positive impact on KSP, KSP also has a significant positive impact on IOI, IOI has a significant positive impact on OP, and KSP mediated by IOI is proven to have a significant positive effect in supporting OP, while OOI mediation is not proven. This study is not intended to generalize a theory due to the limitations in sample size, industry, and geographical area.

Page 1 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 5 (2025): September 2025 Vol. 5 No. 4 (2025): July 2025 Vol. 5 No. 3 (2025): May 2025 Vol. 5 No. 2 (2025): March 2025 Vol. 5 No. 1 (2025): January 2025 Vol. 4 No. 6 (2024): November 2024 Vol. 4 No. 5 (2024): September 2024 Vol. 4 No. 4 (2024): July 2024 Vol. 4 No. 3 (2024): May 2024 Vol. 4 No. 2 (2024): March 2024 Vol. 4 No. 1 (2024): January 2024 Vol. 3 No. 6 (2023): November 2023 Vol. 3 No. 5 (2023): September 2023 Vol. 3 No. 4 (2023): July 2023 Vol. 3 No. 3 (2023): May 2023 Vol. 3 No. 2 (2023): March 2023 Vol. 3 No. 1 (2023): January 2023 Vol. 2 No. 6 (2022): November 2022 Vol. 2 No. 5 (2022): September 2022 Vol. 2 No. 4 (2022): July 2022 Vol. 2 No. 3 (2022): May 2022 Vol. 2 No. 2 (2022): March 2022 Vol. 2 No. 1 (2022): January 2022 Vol. 1 No. 6 (2021): November 2021 Vol. 1 No. 5 (2021): September 2021 Vol. 1 No. 4 (2021): July 2021 Vol. 1 No. 3 (2021): May 2021 Vol. 1 No. 2 (2021): March 2021 Vol. 1 No. 1 (2021): January 2021 More Issue