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Dwi Pela Agustina
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Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Published by Universitas AMIKOM Yogyakarta
ISSN : 26225476     EISSN : 26556405     DOI : https://doi.org/10.24076/pikma
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema adalah publikasi ilmiah yang pertama kali terbit pada tahun 2018. Jurnal PIKMA dipublikasikan oleh Program Studi Ilmu Komunikasi, Fakultas Ekonomi dan Sosial, Universitas AMIKOM Yogyakarta. Selain itu, Jurnal PIKMA diterbitkan dua kali dalam setahun, yakni bulan Maret dan September. Adapun fokus tulisan Jurnal PIKMA adalah mengenai Media Baru dan Teknologi Komunikasi (New Media and Communication Technologies), Media dan Jurnalistik (Media and Journalism), Komunikasi Pemasaran (Marketing Communication), Kajian Film (Film Studies), Komunikasi Antar Budaya (Cross-cultural communication), Komunikasi Politik (Political communication) dan Teknologi Informasi dan Komunikasi (Information and Communication Technology).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 1 (2022): September" : 12 Documents clear
Pengaruh Terpaan dan Kualitas Informasi Akun Instagram @lrtjkt Terhadap Minat Beli Jasa Fahmil Hakim; Dyah Anggraini
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.862

Abstract

The use of social media in public transportation services such as the LRT is one part of supporting the implementation of a smart city in Jakarta which is supported by sufficient information and technology. LRT Jakarta actively uses social media on the @lrtjkt instagram account as a form of encouraging the implementation of the smart city system in Jakarta. The purpose of this research was to see whether there was an influence of media exposure (X1) and the quality of information (X2) on the @lrtjkt instagram account on buying interest (Y) LRT Jakarta public transportation services. This research uses SOR (Stimulus-Organism-Response) theory with qualitative menthod with positivism paradigm. The data collection techique was carried out using a questionnaire method in the form of several statements which were then filled out by all respondents. The respondents in this research is followers of the instagram account @lrtjkt which were calculated using the Slovin formula so that a total sample is 400 respondents. The sample that will fill out the questionnaire is selected using the quota sampling technique. The results of the study show that media exposure and the quality of information on the @lrtjkt instagram account have a positive influence is 43.2% on buying interest LRT Jakarta public transportation services and remaining 56.8% is influenced by other factors outside the research. In the F-test, the calculated f-value is 152.867 > f-table 3.018 and the Sig. value is 0.000 < 0.05. While the T-test, the calculated t-value on the media exposure (X1) is 11.050 > t-table 1.966 and the Sig. value is 0.000 < 0.05 and the quality of information (X2) is 5.640 > t-table 1.966 and the Sig. value is 0.000 < 0.05. Based on these tests, it can be concluded that the overall hypothesis is stated that Ho is rejected and Ha is accepted.
Pengaruh Tayangan Konten Review Film pada Channel Youtube Cine Crib Terhadap Keputusan Menonton Subscribers Akbar, Ilham; Suyanto, Suyanto; Ismandianto, Ismandianto; Awza, Rusmadi
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.880

Abstract

Cine Crib is a youtube channels that focuses on the most popular movie review content in Indonesia. Through his Youtube channel, Cine Crib consistently uploads film review videos and has gained 239,000 subscribers. The Cine Crib film review videos has the potential to influence the decision of Cine Crib subscribers to watch the reviewed film. Therefore, this study aims to see the influence of film review content on the Cine Crib youtube channel for the subscriber's watching decision with quantitative research method in an explanation format. Through the slovin formula, 400 respondents were obtained who are subscribers of Cine Crib using simple random sampling as sampling technique. After the questionnaire was gathered via google form, thedata found were then processed using SPSS for windows version 25 with simple linear regression analysis as a data analysis technique. The results of this study indicate that there was an influence of film review content on the Cine Crib youtube channel on the subscriber's watching decision by 34% who fell into the weak category, and the rest were influenced by other variables that were not included in this study by 66%. With these results, it can be concluded that the impression of Cine Crib's film review content does have an influence on her subscribers, but the influence exerted tends to be weak and the impression of review content on Cine Crib's Youtube channel is not the only variable that affects her subscribers' viewing decisions.

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