cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hamidi
Contact Email
hamidi@unram.ac.id
Phone
+6281936732708
Journal Mail Official
alexandria@unram.ac.id
Editorial Address
Jl. Pendidikan No 37 Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
 1   2   3   4 
Search results for , issue "Vol. 5 No. 1 (2024): April" : 36 Documents clear
Pengaruh Sertifikat Halal, Legalitas Usaha, dan Kualitas Kemasan dalam Membentuk Keputusan Pembelian Konsumen Pada Produk Mixue Dikota Mataram Hafizi, Muhammad Aziz; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.578

Abstract

Mixue's presence raises doubts due to uncertainty about its halal status, as it currently lacks the necessary halal certification required in the Indonesian market. This has sparked concerns among consumers, especially given China's majority non-Muslim population. The uncertainty surrounding Mixue's halal status has led to skepticism among a significant portion of the Indonesian population. While some individuals prioritize halal food products, others are indifferent, choosing to buy Mixue products regardless of their halal status. Many consumers feel the need to ensure a product's halal status before making a purchase. This research aims to explore the importance of a Halal Certificate, Business Legality, and Packaging Quality in shaping consumer purchase decisions for Mixue products in Mataram City. The study utilized a sample of 100 respondents who are consumers of Mixue products in Mataram City. The findings reveal that both the Halal certificate and packaging quality have a positive and significant impact on the purchase decisions of Mixue products in Mataram City. However, business legality does not show a positive and significant influence on the purchase decisions of Mixue products in Mataram City. These results indicate that the Halal certificate and packaging quality are effective in enhancing purchase decisions, while business legality has a less pronounced impact on the purchase decisions of Mixue products in Mataram
Pengaruh Electronic Word of Mouth dan Perceived Ease of Use Terhadap Keputusan Pembelian Video Game pada Platform Steam Pratama, Lalu Nadra Ananda; Rusminah, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.579

Abstract

This study aims to examine the influence of Electronic Word of Mouth (eWOM) and Perceived Ease of Use (PEU) on the purchase decision of video games on the Steam platform. The population of this study is all consumers on the Steam platform in Mataram City, while the sample of this study is 100 consumers on the Steam platform using purposive sampling. This type of research is an associative research. Data processing in this study uses SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, path analysis tests, significance tests (t tests), and coefficient of determination tests (R2). Based on the results of the analysis, all variables have a partial effect, where eWOM has an effect on the purchase decision, and PEU has an effect on the purchase decision. Based on these results, it is recommended that Steam improve the quality of eWOM and PEU, resulting in an increase in the purchase decision of video games on the Steam platform
Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Air Terjun Kerta Gangga Ningsih, Tri Muria Ayu; Sagir, Junaidi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.580

Abstract

This research aims to determine the influence of tourist attraction and destination image on interest in revisiting the Kerta Gangga Waterfall tourist attraction. The type of research used is associative research with a quantitative approach. Research data collection uses questionnaires. The population in this study were all tourists who had visited and were interested in revisiting the Kerta Gangga Waterfall tourist attraction with a sample size of 100 respondents with a sampling technique using non-probability sampling with a purposive sampling method. The data analysis used was Multiple Linear Regression using SPSS Version 24. The results of the analysis showed that: Tourist Attraction, Destination Image had a positive and significant effect on Interest in Returning to the Kerta Gangga Waterfall Tourist Attraction
Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Keputusan Pembelian Menggunakan Aplikasi Lotte Mart Point Di Lotte Grosir Mataram Imaddini, Gina; Rusminah HS, Rusminah HS
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.581

Abstract

This research aims to determine the influence of trust and information quality on consumer purchasing decisions using the Lotte Mart Point application at Lotte Grosir Mataram. The type of research conducted is quantitative descriptive with a causal associative nature. The population in this study is people who make purchases at Lotte Grosir Mataram. The sample size is 100 individuals, selected using purposive sampling technique. Data were collected through an online survey and analyzed using multiple linear regression analysis through the SPSS program. The results of this research indicate that trust and information quality have a positive and significant influence on purchasing decisions using the Lotte Mart Point application
The Pengaruh Profitabilitas, Solvabilitas, dan Aktivitas terhadap Nilai Perusahaan dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bei Tahun 2017-2022. Wulandari, Niken Rara; Wardani, Laila
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.582

Abstract

This research aims to analyze the effect of profitability, leverage and activity on company value with company size as a moderating variable. This research is a causal associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2017-2022 research period. By considering the established criteria, the sample was obtained from 28 companies from 46 companies so that the research data analyzed amounted to 168 observations. In this research, the panel data regression model is applied using the Fixed Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 12 program. The research results show that profitability has a positive and significant effect on company value. Leverage has a positive and significant effect on company value, and activity has a positive and insignificant effect on company value. Company size is unable to moderate the influence of profitability, solvency and activity on company value
The Role of Market Segmentation and the Impact on Alibaba Company Online Business Ying, Yang; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.597

Abstract

This study investigates the influence of market segmentation on Chinese internet companies, focusing on measurability, market demand, and entry barriers. It aims to fill a gap in the existing literature by analyzing how these factors affect segmentation methods, particularly in enterprises like Alibaba. Employing a quantitative approach, the research used surveys distributed to employees and senior managers from twenty randomly selected Chinese enterprises. The survey, developed with input from literature review and expert consultation, covered various aspects including measurement methodologies, market demand, entry barriers, and market segmentation. Data analysis involved statistical techniques such as Cronbach alpha, factor loading analysis, Pearson correlation analysis, and multiple linear regression analysis. Results indicated that market demand significantly influences segmentation strategies and decision-making, emphasizing the importance of understanding consumer preferences. Entry barriers were found to shape market segments and strategies, underscoring the need for firms to align their strategies with market demands to deliver tailored products. The study sheds light on the complexities of China's market dynamics and entry barriers, emphasizing the strategic importance of addressing these challenges and the impact of market demand on segmentation. These findings offer practical insights for navigating the Chinese market and contribute to academic understanding of the relationship between market segmentation, consumer behavior, and business strategy in Chinese online companies.
Examining the Necessity and Significance of Implementing Cross-Cultural Management Practice in Shanghai, China Yajun, Liu; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.598

Abstract

The core focus of cross-cultural management lies in examining how individuals from diverse cultural backgrounds collaborate within organizational settings. The primary aim of research in cross-cultural management is to tackle various issues concerning organizational behavior, such as leadership approaches, methods of motivation, organizational frameworks, and the intricate dynamics of culture, drawing insights from fields like sociology and anthropology. This particular study endeavors to evaluate the significance of integrating cross-cultural management methodologies within Yixin Energy Technology Co. situated in Shanghai, China. Employing a quantitative methodology, 158 responses were garnered through the random distribution of questionnaires. Statistical analysis was conducted utilizing SPSS, encompassing descriptive analyses, variance assessments, and multiregression examinations to decipher the collected data. The findings indicate that the three principal factors investigated in this study collectively account for roughly 38.1% of the variance observed in cross-cultural management within multinational corporations. Specifically, social culture influences cross-cultural management by 23.3%, governmental policies by 35.0%, management approaches by 21.8%, and overall cross-cultural management by 28.7%. These results furnish statistical validation endorsing the imperative nature of cross-cultural practices, a recognition embraced by Yixin Energy Technology Co. in Shanghai, China. It is advised that businesses formulate diverse cross-cultural training programs tailored to the distinct needs of expatriates at various levels to effectively enhance their cross-cultural competencies.
The Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises in China Yufeng, Guo; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.599

Abstract

The objective of this research is to examine the relationship between the internal management strategy of Chinese internet enterprises and business performance. The research results in the fields of business models and innovations, internet business models and their innovation theories and practices, and business ethics are analyzed and discussed, while the internet development process of China is reviewed. Then, the existing problems are analyzed, and the concerned field and concepts in this study are clarified. Based on previous theoretical research and market research, the research methodology is designed, the research hypotheses are proposed, and the research models are constructed to perform quantitative and qualitative research. Next, the cases of Baidu, Alibaba and Tencent are engaged to conduct empirical analysis and verify the conclusions. The correlation analysis show that the impact on corporate financial performance is positive when social responsibility to shareholders, creditors, users, and government is undertaken, which is consistent with the original hypothesis. However, fulfilling social responsibility to employees and suppliers is significantly and negatively related to financial performance, which is inconsistent with the original hypothesis. Therefore, companies should take a long-term perspective and not just see short-term benefits at the expense of long-term social benefits. Companies pay attention to and carry out a series of social responsibility activities can establish stable emotional ties with the public, so that the company can gain the support and trust of many parties in society, and can enhance market competitiveness and bring good development opportunities, thus improving the viability of the company and increasing social and economic value for the company
Analisis Faktor Penyebab Kemiskinan Di Kabupaten Dompu (2011-2021) Rizqiah, Pelita; Jufri, Akhmad; Yuniarti, Titi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.480

Abstract

This research aims to find out whether Economic Growth, Human Development Index, Unemployment Rate influence poverty in Dompu Regency. This research uses secondary data and is a quantitative type of research. The location of this research is Dompu Regency, West Nusa Tenggara. The data collection technique uses documentation based on data obtained by the Central Statistics Agency (BPS) of Dompu Regency. The data analysis method used is multiple linear regression. From the results of research regarding the analysis of factors causing poverty in Dompu Regency, it can be concluded that economic growth is negative and not significant to poverty, while the Human Development Index (HDI) is negative and significant to poverty, and the unemployment rate is negative and not significant to poverty
Proses Pemberadaban Membatik Pada Perempuan Sebagai Modal Budaya bagi Pembatik Madura, Desa Tanjungbumi, Bangkalan Syarifudin, Achmad; Hidayati, Sri; Andriani, Anik
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.498

Abstract

Batik has become a cultural identity for Indonesian people. Madura Island also has cultural richness in the form of Madurese batik which is still preserved to this day, inseparable from the batik civilization of Tanjungbumi Village, Bangkalan Regency. This research is aim to identify the process of civilizing process of women's batik as the cultural capital of Madurese batik craftsmen in Tanjungbumi Village. This research conducted in Tanjungbumi Village in August 2023. The research method used qualitative research. Techniques through observation and interviews with purposive sampling. This research is very important and useful for stakeholders in formulating policies for developing the Madurese batik business in Tanjungbumi Village, Bangkalan Regency. The results of the study shows that the process of civilizing process of batik according to Norbert Elias can take place through two processes, namely psychogenesis and sociogenesis. First, psychogenesis can be understood through batik techniques that have been passed down from generation to generation by families. The philosophical meaning of batik as basic knowledge through the family is then internalized by batik makers in producing batik. The value of tenacity and patience inherent in women as part of the sociogenesis of batik making needs to be owned and produced repeatedly. Second, sociogenesis takes place as a reinforcement of the social construction that women are still synonymous with batik. Third, this civilization process will become cultural capital that can be maintained, including through the social institutions of the family, batik community and government through batik development training in Tanjungbumi Village, Bangkalan

Page 2 of 4 | Total Record : 36

 1   2   3   4 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2026): April (PROCESS) Vol. 6 No. 2 (2025): September Vol. 6 No. 1 (2025): April Vol. 5 No. 2 (2024): September Vol. 5 No. 1 (2024): April Vol. 5 No. SpecialIssue (2024): June Vol. 4 No. 2 (2023): September Vol. 4 No. 1 (2023): April Vol. 3 No. 2 (2022): September Vol. 3 No. 1 (2022): April Vol. 2 No. 2 (2021): September Vol. 2 No. 1 (2021): April Vol. 1 No. 1 (2020): September More Issue