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Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Published by Universitas Mohammad Husni Thamrin
ISSN : 27163911     EISSN : 27210472     DOI : 10.37012
Core Subject : Economy,
Economics, Econometrics & Finance
Covering of original research on Economic Management and Accounting studies using an interdisciplinary perspective.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 372 Documents
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The Influence of Price, Brand Image and Service Quality on Purchasing Decisions of Honda Scoopy Automatic Motorcycles (Case Study on The Koang Jaya Tangerang Community) Sugandha; Wibowo, FX Pudjo; Janamarta, Suhendar; Tholok, Fidellis Wato
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3258

Abstract

This study aims to analyze the effect of price, brand image, and service quality on the purchasing decisions of Honda Scoopy automatic motorcycles among residents of Koang Jaya, Tangerang. This research examines both the partial and simultaneous influence of the independent variables—price, brand image, and service quality—on the dependent variable, namely purchasing decisions. This study employed a quantitative research method using simple random sampling. Data were collected from 100 consumers of automatic motorcycles through questionnaires, interviews, and observations. The data were analyzed using SPSS version 25, incorporating tests of reliability, validity, classical assumption tests, multiple regression analysis, t-tests, F-tests, and the coefficient of determination. The results show that price, brand image, and service quality each have a positive and significant effect on purchasing decisions. The t-test results indicate that price (t = 4.301; p < 0.05), brand image (t = 2.697; p < 0.05), and service quality (t = 3.447; p < 0.05) significantly influence purchasing decisions. Simultaneously, the F-test results (F = 45.627; p < 0.05) demonstrate that all independent variables collectively have a significant effect on purchasing decisions. The coefficient of determination (R²) of 0.815 indicates that 81.5% of purchasing decisions are explained by the independent variables, while the remaining 18.5% is influenced by other factors outside the scope of this study.
Evaluation of the Implementation of Productive Zakat to Improve the Welfare of Mustahik at Baznas of Bulungan Regency Robi; Widana, IGN Oka
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3269

Abstract

This study aims to evaluate the implementation of the productive zakat program in improving the welfare of mustahik at the National Amil Zakat Agency (BAZNAS) of Bulungan Regency, by analyzing the role of business assistance and income improvement. A quantitative approach using a survey method was applied to 100 mustahik recipients of productive zakat, selected purposively. Data collection was carried out using questionnaires, and data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 3.0. The results of the study indicate that productive zakat has a positive and significant effect on the welfare of mustahik. Income improvement is proven to be the strongest predictor of welfare, while business assistance has the most significant effect on income improvement itself. Furthermore, income improvement acts as a significant full mediator in the relationship between business assistance and welfare. Further. These findings conclude that the effectiveness of productive zakat is highly dependent on the quality of guidance. Therefore, the main recommendation for zakat administrators is to reorient strategies from merely distributing funds (financial injection) toward strengthening a comprehensive guidance system (capacity building) to create a sustainable empowerment impact. The purpose of this study is to analyze the effectiveness of productive zakat programs in improving the welfare of mustahik, by tracing the causal role of business mentoring and income enhancement variables. The findings of this study are expected to provide empirical contributions for more effective and sustainably impactful zakat management.  

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