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Journal of Accounting and Management Innovation
Published by Universitas Pelita Harapan
ISSN : 25485709     EISSN : 25484900     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Journal of Accounting and Management Innovation is a publication managed by the Business school with Research and Community Services Center of Universitas Pelita Harapan Medan. This publication is a means to disseminate and develop expertise in the area of management, accounting, hospitality whether it is theoretically or applied sciences. Lecturers, researchers, and practitioners are encouraged to publish their study in this publication.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 3, No 1 (2019)" : 12 Documents clear
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK PELAYANAN OPERATOR SELULER Rahmanita Rahmanita; Dedi Hendra Mustofa
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The telecommunications services business has experienced rapid growth from year to year, this has encouraged cellular operators to launch various service package product programs. The number of service packages offered is sometimes quite confusing consumers, thus encouraging consumers to compare services offered for get the most profitable service. The phenomenon encourages this research which aims to analyze the factors that influence purchase intention cellular operator service products. Factors analyzed include product perceived quality, customer satisfaction, online advertising and e-wom. This study uses sample of 250 respondents who use cellular operator services. The statistical method used in analyzing data is a multiple regression model. The research data that has been collected is tested using the SPSS program. Hypothesis test results show product perceived quality, customer satisfaction, online advertising and e-wom simultaneously affect the purchase intention of cellular service products. Partially, only product perceived quality and customer satisfaction have significant positive effect on the intention to purchase cellular service products. In order for consumers' intention to buy service products to increase, telecommunication service providers need to improve the quality of products that consumers feel by providing a type of value-added services and increasing consumer satisfaction by expanding the type of service.Keywords:product perceived quality, customer satisfaction, online advertising, e-wom, purchase intention
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI JOB PERFORMANCE PADA INDUSTRI ASURANSI DI BATAM Adi Neka Fatyandri; Daniel Oktaf Theosandoro
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Growth in the insurance industry in Indonesia is very rapid and also tight and because of that insurance company will have to continuously improve the Job Performance of their employees so that they will be able compete in the industry. This study was conducted to analyze several factors that influence the Job Performance. These factors are Caring Climate, Organizational Commitment and Job Satisfaction.The samples are workers who work in the insurance industry in Batam, Indonesia. 115 questionnaires have been distributed to several insurance companies in Batam. There are 7 questionnaire weren’t fully answered and 8 questionnaires weren’t returned, so only 100 questionnaire will be used in conducting the study.The results of the research that was carried out showed that two factors affecting the Job Performance of workers employed in the insurance industry in Batam, those factors are Caring Climate and Organizational Commitment. While Job Satisfaction did not affect Job Performance. Keywords: Job Performance, Caring Climate, Organizational Commitment dan Job Satisfaction

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