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Karona Cahya Susena
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JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu
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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 2 No. 4 (2022): December" : 12 Documents clear
Strategies to Increase Sales of Micro, Small and Medium Enterprises by Utilizing the Tik Tok Shop in an Islamic Perspective Kharianti, Finik; Nawawi , Zuhrinal M
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1080

Abstract

This study aims to find out what strategies make the TikTok platform an effective media promotion in marketing a product and increasing sales to micro, small and medium enterprises. In this research the method used is a descriptive approach, this research is a research that collects data contained in social media, be it books, journals and so on. From this research, the data used are primary and secondary data. The results showed that sales promotion by giving discounts or price reductions, giving vouchers and coupons, free goods (gif), product guarantees and free shipping. Publicity with a direct approach to consumers. Interactive marketing by involving consumers in sales activities. TikTok with various interesting features in it. These things help micro, small and medium enterprises to market their products and increase their sales. So optimal utilization of TikTok features and a good approach with consumers, can help in increasing sales. Thus TikTok becomes an effective promotional medium in marketing activities.
The Effectiveness of Lending and Organizational Management on Increasing Income of Small and Medium Enterprises of UMKM in Medan City Dharma, Budi; Purba , Sonia; Kharianti , Finik
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1081

Abstract

MSMEs are one of the pillars of the economy in Medan City which is managed and run by the community. The existence of MSMEs is very helpful in meeting the needs of the community. The government also supports MSME development programs and the optimization of MSME so that they are more relevant to the needs and capabilities of the community. Control of MSME financial circulation must also be taken into account and considered because it affects the income of these MSMEs. The urgency of MSMEs is the main foundation of the purpose of this research in the form of knowing the effectiveness of lending and organizational management in increasing MSME income in Medan City. The research method used in this study is descriptive qualitative with data collection techniques in the form of interviews with respondents regarding MSME regulations that are oriented towards online loans and organizational management. The research results obtained indicate that there is a positive effectiveness of lending and organizational management which is directly provided by financial institutions for MSME owners in Medan City. The form of this effectiveness can be seen from the three variables, namely input variables, process variables and output variables. Organizational management carried out within the MSME environment is also considered effective because it has received a lot of information from other MSME actors and exchange ideas in increasing MSME income which is directly oriented towards organizational management.

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