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Journal of Scientific Communication (JSC)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 27226972     EISSN : 2721608X     DOI : https://doi.org/10.31506/jsc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Journal of Scientific Communication (JSC) adalah jurnal yang mempublikasikan hasil penelitian di bidang komunikasi perubahan sosial pembangunan, dalam rangka meningkatkan taraf hidup masyarakat dengan cakupan komunikasi kesehatan, komunikasi lintas budaya, komunikasi antar pribadi, komunikasi massa, komunikasi politik, komunikasi pemasaran dan hubungan masyarakat.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Volume 6 Issue 1, April 2024" : 6 Documents clear
Teknologi dan Ujaran Kebencian: Serangan di Kolom Komentar Instagram Larasati, Annida Nur Iffah
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.27621

Abstract

Hate speech via the Instagram comments column can vary depending on the individual committing the act and the specific context. Some people may use hate speech as a way to demonstrate power or dominance over another individual or group. By insulting or demeaning certain groups, they may attempt to assert their superiority in the social hierarchy. Based on the Spiral of Silence theory proposed by Elisabeth Noelle-Neuman, in the context of hate speech on Instagram, these assumptions can help explain the phenomenon of the dominance of negative comments and provide insight into handling strategies. Education about internet etiquette and digital empathy is also important. Teaching users, especially younger generations, about how to provide constructive feedback and avoid negative behavior online can help create a more positive digital environment. Only with the combined efforts of individuals, communities, and social media platforms can we reduce the negative impact of social media abuse and promote healthier, more constructive communication. 
KOMUNIKASI PEMASARAN BITTS COFFEE PANDEGLANG Rizaldi, Muhammad
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26921

Abstract

In marketing communication, what is done is not only marketing the product but also requires a proper strategy. because the marketing communication strategy is the key to the company's success in maintaining customer satisfaction. Therefore, Bitts Coffee applies marketing communication elements as one of the strategies in marketing its products.Dalam komunikasi pemasaran, yang dilakukan tidak hanya memasarkan produk saja tapi juga perlu adanya suatu strategi yang tepat. karena strategi komunikasi pemasaran menjadi kunci sukses nya perusahaan dalam mempertahankan kepuasan pelanggan. Oleh karena itu, Bitts Coffee menerapkan elemen komunikasi pemasaran sebagai salah satu strategi dalam untuk memasarkan produknya.
Konten Instagram @Sushigo_id Inayah, Ika Risanatul
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26979

Abstract

The contribution of Instagram content Sushi Go and similar companies in designing and developing digital marketing content creativity must be effective and expected to help companies to adapt to changing trends and customer preferences that drive innovation in the world of marketing communicationkontribusi konten Instagram Sushi Go dan perusahaan sejenis dalam merancang dan mengembangkan kreativitas konten pemasaran digital harus efektif serta diharapkan membantu perusahaan untuk beradaptasi dengan perubahan tren dan preferensi pelanggan yang mendorong inovasi dalam dunia komunikasi pemasaran
INSTAGRAM KOMUNITAS STANDUPINDO SERANG Bintang, Muhammad Ilham
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26920

Abstract

Instagram StandupIndo Serang Community strives to provide useful and relevant content, entertainment, or information to engaged audiences on social media platforms, with the aim of strengthening engagement, building trust, and expanding the reach of influence in the digital environment. This concept emphasizes the importance of making a positive contribution to the online community, as well as strategies to meet the needs and interests of community members in order to build sustainable relationships and meaning.Instagram Komunitas StandupIndo Serang  berupaya untuk menyediakan konten, hiburan, atau informasi yang bermanfaat dan relevan bagi audiens yang terlibat di platform media sosial, dengan tujuan memperkuat keterlibatan, membangun kepercayaan, dan memperluas jangkauan pengaruh dalam lingkungan digital. Konsep ini menekankan pentingnya kontribusi positif terhadap komunitas online, serta strategi untuk memenuhi kebutuhan dan minat anggota komunitas dalam rangka membangun hubungan yang berkelanjutan dan berarti.
LIVE STREAMING APLIKASI TIK TOK SKINTIFIC Anggraeni, Fitri
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26978

Abstract

With good communication, it will generate profits in the Tik Tok Skintific application and viewers (feedback). The feedback in question is the number of viewers who join when doing live streaming because the host's presentation when explaining the product is very friendly and clear, adding a few jokes and tempting promos on the live streaming. Among the live streaming hosts, the Skintific brand will provide maximum performance and attract viewers to be comfortable when watching the live streaming, thus making viewers feel interested in watching the live streaming because they get information related to the desired product and create two-way communication that is mutually beneficial.Dengan komunikasi yang berjalan baik, akan menghasilkan keuntungan dalam aplikasi Tik Tok Skintific dan penonton (feedback). Feedback yang dimaksud adalah banyaknya penonton yang bergabung pada saat melakukan live streaming karena pembawaan host saat menjelaskan produk sangat ramah dan jelas, menambahkan sedikit lelucon serta mengimingimingkan promo yang ada pada live streaming tersebut. Diantara host live streaming brand Skintific akan memberikan performa yang maksimal dan menarik penonton agar nyaman saat menonton live streaming tersebut, dengan begitu membuat penonton merasa tertarik untuk melihat live streaming tersebut karena mendapatkan informasi terkait produk yang diinginkan dan menimbulkan komunikasi dua arah yang saling menguntungkan.
FILM PENYALIN CAHAYA (PHOTOCOPIER) KARYA WREGAS BHANUTEJA Wayarits, Ridhani Abda
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26922

Abstract

Emphatically, film has formed an ideology about the meaning of metaphors, especially about sexual violence. This makes it clear that films delivered through mass media have a very large role in producing and constructing the meaning of metaphors about sexual violence by using Roland Barthes' semiotic perspective as the concept. In other aspects, there are many moral messages from each scene and scene and contain many meanings and positive messages for the community.Secara tegas film telah membentuk sebuah ideologi tentang makna metafora terutama tentang kekerasan seksual. Hal ini memperjelas bahwa film yang disampaikan melalui media massa memiliki peran yang sangat besar dalam memproduksi dan mengkonstruksi makna metafora tentang kekerasan seksual dengan menggunakan perspektif semiotika Roland Barthes sebagai konsepnya. Pada aspek yang lain banyak ditemui isi pesan moral dari tiap adegan dan scene serta mengandung banyak makna dan pesan yang positif bagi masyarakat.

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