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Bambang Nur Cahyaningrum
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Journal Of Business, Finance, and Economics (JBFE)
Published by Universitas Veteran Bangun Nusantara
ISSN : 27466906     EISSN : 27466914     DOI : 10.32585
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Of Business, Finance, and Economics (JBFE) adalah jurnal ilmiah peer review yang diterbitkan oleh Universitas Veteran Bangun Nusantara. Jurnal JBFE terbit dalam dua edisi dalam setahun, yaitu edisi Juni dan Desember. Kontributor Jurnal JBFE berasal dari peneliti, akademisi (dosen dan mahasiswa) di bidang Manajemen, Ekonomi, Bisnis dan Kewirausahaan. Jurnal Journal Of Business, Finance, and Economics (JBFE) memiliki fokus dan ruang lingkup yang terdiri dari: Studi bisnis, etika; Masalah pendidikan, kewirausahaan, pasar elektronik; Layanan, aliansi strategis; ekonomi mikro; Ekonomi perilaku dan kesehatan; Peraturan pemerintah, perpajakan, masalah hukum; ekonomi makro; Pasar keuangan, teori investasi, perbankan; Ekonomi internasional, FDI; Pembangunan ekonomi, dinamika sistem; Studi lingkungan, masalah perkotaan, pasar negara berkembang; Studi empiris, metode kuantitatif/eksperimental
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)" : 5 Documents clear
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY Efek Mediasi Brand Consciousness dan Value Consciousness (Studi Pada Pelanggan Kopi Janji Jiwa di Kota Surakarta) sasa handayani luhur
Journal Of Business, Finance, and Economics (JBFE) Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.38 KB) | DOI: 10.32585/jbfe.v2i2.1482

Abstract

ABSTRAK            Penelitian ini bertujuan untuk menguji pengaruh social media marketing activities terhadap brand loyality dan efek mediasi brand consciousness dan value consciousness, dengan studi kasus pada konsumen kopi Janji Jiwa di kota Surakarta. Sampel yang digunakan dalam penelitian ini adalah 109 responden, dengan kriteria konsumen yang mengetahui tentang kopi merek Janji Jiwa, konsumen yang melakukan pembelian produk Kopi Janji Jiwa dikawasan Kota Surakarta, dan konsumen yang mengikuti akun media sosial Instagram atau Facebook Kopi Janji Jiwa. Teknik analisis yang digunakan dalam penelitian ini adalah teknik Structural Equation Modelling (SEM), program aplikasi yang digunakan adalah Analysis Of Moment Structur (AMOS). Penyebaran kuesioner dilakukan secara daring menggunakan Google Form. Hasil penelitian menunjukkan bahwa Social media marketing activities berpengaruh terhadap brand consciousness dan value consciousness, Brand consciousness berpengaruh terhadap brand loyalty, social media marketing activities dan value consciousness tidak berpengaruh terhadap brand loyalty. Brand consciousness memediasi pengaruh social media marketing activities terhadap brand loyalty. Value consciousness tidak memediasi pengaruh social media marketing activities terhadap brand loyalty. Keyword : Social media marketing activities, Brand consciousness, Value consciousness, Brand Loyalty.
METODE REKRUTMEN KARYAWAN MENGGUNAKAN PENDEKATAN UJI CATEGORICAL Achmad Muchayan
Journal Of Business, Finance, and Economics (JBFE) Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.039 KB) | DOI: 10.32585/jbfe.v2i2.1845

Abstract

Bagi pengusaha proses seleksi pegawai merupakan kegiatan penting dalam upaya mendapatkan tenaga kerja atau tenaga kerja yang memadai dalam menerima penugasan untuk melakukan jenis pekerjaan tertentu. Banyak metode yang dapat digunakan dalam proses seleksi karyawan, salah satunya adalah metode analisis kategoris. Apapun jenis metode seleksinya, tentunya perusahaan mengharapkan hasil seleksi yang akurat. Dalam penulisan artikel ini peneliti ingin menunjukkan salah satu bentuk penerapan metode tersebut agar hasil seleksi dapat memberikan gambaran hasil yang transparan. Metode ini bersifat numerik dengan menggunakan pendekatan skor melalui proses focus group discussion. 
Pengaruh Good Corporate Governance (GCG) dan Coporate Social Responsbility (CSR) Terhadap Nilai Perusahaan Purwanto - Purwanto
Journal Of Business, Finance, and Economics (JBFE) Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.413 KB) | DOI: 10.32585/jbfe.v2i2.2112

Abstract

This pandemic seems to remind the importance of business continuity, that companies must pay attention to all internal and external stakeholders in order to increase company value. Good corporate governance or GCG is still one of the weaknesses that most companies in Indonesia have. The correct application of GCG can make a company bigger and more reliable. The purpose of this study is to determine the effect of projected GCG in institutional ownership, managerial ownership, audit committee and the Board of Commissioners and CSR on firm value. The sample in this study was 120 samples of data from manufacturing companies in the consumer goods industry sector. The results showed that the managerial ownership and CSR variables had a significant positive effect on firm value. The audit committee variable has a significant negative effect on firm value. and the variable of institutional ownership and the board of commissioners has no effect on firm value. and all independent variables together have a significant effect on firm value. Based on the results and analysis that has been carried out by researchers, hopefully this research can be useful for companies in increasing the value of the company by increasing the implementation of GCG and CSR disclosure and for investors to be taken into consideration in choosing issuers to invest.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS VETERAN BANGUN NUSANTARA SUKOHARJO Guntur Saputra
Journal Of Business, Finance, and Economics (JBFE) Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.433 KB) | DOI: 10.32585/jbfe.v2i2.2195

Abstract

Tujuan penelitian ini adalah untuk menguji dan mengetahui pengaruh Pendidikan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Universitas Veteran Bangun Nusantara Sukoharjo. Sampel dalam penelitian ini yaitu 76 Mahasiswa Fakultas Ekonomi Universitas Veteran Bangun Nusantara Sukoharjo. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif terhadap minat berwirausaha, selain itu lingkungan keluarga tidak berpengaruh terhadap minat berwirausaha serta pendidikan kewirausahaan dan lingkungan keluarga berpengaruh secara simultan terhadap minat berwirausaha
Pengaruh Likuiditas, Leverage, Dan Good Corporate Governance Terhadap Financial Distress pada Perusahaan Manufaktur Pertambangan Tahun 2015-2019 lucki nur handayani
Journal Of Business, Finance, and Economics (JBFE) Vol 2, No 2 (2021): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.495 KB) | DOI: 10.32585/jbfe.v2i2.2196

Abstract

This study aims to analyze the effect of liquidity, leverage, and good corporate governance on the financial distress condition of manufacturing companies. Financial distress is measured by the interest coverage ratio, a ratio smaller than 1 in the financial distress category. the liquidity ratio in this study is measured by the current ratio, the leverage ratio is measured by total debt to total equity, institutional ownership is measured by institutional ownership of shares, and independent commissioners are measured by the number of independent commissioners. The population in this study are manufacturing companies in the mining sector in 2015-2019. The sampling technique used was purposive sampling, the sample used in this study were 110 companies consisting of 58 companies categorized as financial distress and 52 not experiencing financial distress. The data analysis technique for non-financial difficulties used logistic regression analysis with dummy cariables. The results showed that the liquidity ratio had no significant effect, the leverage ratio had a significant effect, institutional ownership had no significant effect, and independent commissioners had no significant effect on financial distress. It is advisable for company managers to pay attention to the factors that affect financial distress in order to overcome these problems early. For further researchers, it is expected to add several other variables that are thought to have an effect on financial distress and it is recommended that other research objects be selected, in order to expand the object of research so that they are able to generalize the results of research studies and use types of measurement of financial distress other than the interest coverage ratio (ICR). Key Words: likuiditas, leverage, kepemilikkan institusional, komisaris, dan financial distress

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