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Perminas Pangeran
Contact Email
perminas@staff.ukdw.ac.id
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+62274-563929
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jrmb@staff.ukdw.ac.id
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Fakultas Bisnis, Universitas Kristen Duta Wacana Jl. Dr. Wahidin S. No. 5-25, Yogyakarta 55224
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Kota yogyakarta,
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INDONESIA
Jurnal Riset Manajemen dan Bisnis
Published by Universitas Kristen Duta Wacana
ISSN : 19077343     EISSN : 27147312     DOI : http://dx.doi.org/10.21460/jrmb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi studi-studi terbaru dari para peneliti manajemen dan bisnis. Artikel-artikel empiris yang menyajikan riset yang akurat dan teliti secara metodologis dan temuan yang mencerahkan sangat dinantikan. Kami memastikan proses penyuntingan dan ulasan sejawat yang berkualitas tinggi untuk menegakkan integritas ilmiah dan memberikan asupan pengetahuan terbaik untuk masyarakat yang lebih luas. Kami hanya menerima karya asli penulis yang belum pernah diterbitkan di jurnal atau penerbitan lainnya. Jurnal Riset Manajemen dan Bisnis menyambut paper-paper dalam bidang-bidang berikut: Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Operasi Kewirausahaan Manajemen Pengetahuan dan Inovasi Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis" : 6 Documents clear
PENGARUH RETAIL MARKETING MIX TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI PEMODERASI Alfa Santoso Budiwidjojo Putra
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.101 KB) | DOI: 10.21460/jrmb.2012.72.75

Abstract

The study aimed to analyze the effect of the retail marketing mix toward customer loyalty withcustomer satisfaction as a moderating variable on the minimarket Alfamart in Yogyakarta.The data was analysed base on moderated regression analysis. The results showed that fourof the six elements of the retail marketing mix, i.e. pricing, retail service, promotion and storeatmosphere significantly influence customer loyalty. Second, a significant influence oncustomer satisfaction as a moderating variable in strengthening the interaction occurs onlybetween pricing on customer loyalty.Keywords: retail marketing mix, satisfaction, loyalty
DIMENSI-DIMENSI PERSEPSI RISIKO KESELURUHAN KONSUMEN Retno Wulandari
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.76

Abstract

This study examined a model of determinants of consumer’s perception of risk of frequentlyused product, laptop computer. Data was gathered from the survey questionnaire. The samplewas drawn upon students at major school of business, conveniently. Three indicators wereused to capture overall risk, and three for each of six risk dimensions. Using six variablesthat had been presumed by researches, multiple regression model was developed for thisanalysis. This study showed that only social risk, financial risk and psychological risk weredetermining factors of overall perceived risk. These imply to marketer that they should relyon these risks that predominantly affect in consumer buying decision.Keywords: perception of risk, social risk, financial risk, psychological risk.
SISTEM MANAJEMEN ORGANISASIONAL, SUMBERDAYA MANUSIA, DAN PEMENUHAN KEBUTUHAN PASAR KERAJINAN KULIT Andrus Margiono
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.77

Abstract

Organizational management system combines all management functions within anorganization's productive holistically built based on the concept of quality, teamwork,productivity and customer satisfaction. Be as creative industries leather craft is required tofollow the changes and able to meet the needs of the market. Change the orientation of themarket take effect directly against the durability of micro, small and medium-sized leathercraft, it takes a flexible company management system in maintaining continuity of effort, thatit took creativity and innovation on an ongoing basis. Among the many leather companies inYogyakarta were selected for this study are “CV D & D Leather Handycraft”. Throughmultiple regression analysis, the results showed that the company's organizationalmanagement system to fulfill the needs of the market demand for leather products. Likewise,the development of human resources for creative and innovative to the fulfillment of the needsof the market demand of products leather craft.Keywords: A system of organizing, human resources, the fulfillment of market needs
PENGARUH PERUBAHAN HARGA EMAS DUNIA DAN KURS RUPIAH PADA RETURN PASAR Umi Murtini; Sirilus Kristiyo Amijoyo
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.78

Abstract

This study aimed to examine the effect of gold price change and IDR exchange rate on marketreturn. Data used was weekly closing price over 2008 – 2012 period. Besed on multipleregression analysis, the results showed that gold price change had positive effect on marketreturn, while IDR exchange rate had negative effect.Keywords: gold price change, IDR exchange rate, market return.
FAKTOR- FAKTOR YANG MEMPENGARUHI MINAT BELI DI ONLINE SHOP SPECIALIS GUESS Petra Surya Mega Wijaya; Christina Teguh
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.79

Abstract

Consumers today are familiar with online media buying. Online buying interest arises due tovarious factors, including the product factor, price, promotion, easy way transaction, andconsumer’s trust to the online seller. This research aimed to analyze the influence of theindependent variables (product, price, promotion, ease of purchase, trust) on dependentvariables (buying interest) on the online shop specialis guess. The data was obtained byobservation, by spreading 100 questionnaires to 100 women respondents who had seen theonline shop specialis guess’ promotion through Facebook media. Based on the multiplelinear regression, the results showed that price, promotion, and trust influenced the buyinginterest in the online shop Specialis Guess, while the variable products and ease of purchasedidn’t affect the interest of online purchases.Keywords: product, price, promotion, ease of purchase, trust, online shop interest
PERAN RELASI ANTARA PERUSAHAAN DAN PEMASOK DALAM PROSES PEMBELIAN BAHAN BAKU DI BISNIS KECIL Maria Pampa Kumalaningrum
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.74

Abstract

This study aimed to examine the role of buyer-supplier relationship in the relationship betweenbuyer specificity and organizational performance. Data was processed with StructuralEquation Modeling using AMOS program. The result showed that buyer specificity hasdirect effect on buyer-supplier relationship, and buyer-supplier relationship has direct effect onorganizational performance. The results of this study provide insight into the development andimpact of buyer-supplier relationship within small business organizations.Keywords: buyer-supplier relationship, buyer specificity, organizational performance

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