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PENGARUH FAKTOR-FAKTOR ANTESEDEN E-CUSTOMER SATISFACTION, E-CUSTOMER TRUST DAN COMPULSIVE BUYING PADA PEMBENTUKKAN E-CUSTOMER LOYALTY Wijaya, Petra Surya Mega; Istriani, Ety
Jurnal Manajemen Vol 19, No 1 (2015): February 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Temuan dari penelitian diharapkan dapat memberikan masukan yang berharga pada pengembangan teori belanja online dan bagi perusahaan yang akan melakukan penjualan secara online. Penelitian ini mencoba untuk menggabungkan penelitian yang dilakukan oleh Wang dan Yang (2008), Eid (2011) dan Campbell (2013). Adapun variabel penelitian yang akan digunakan adalah e-customer loyalty, e- customer satisfaction, e-customer trust, compulsive buying, user interface quality, information quality, perceived security, perceived privacy, dan competent behavior. Rumusan masalah penelitian adalah (1) apakah e-customer loyalty dipengaruhi oleh e- customer satisfaction, e-customer trust, dan compulsive buying, dan (2) apakah e- customer satisfaction dan e-customer trust dipengaruhi user interface quality, information quality, perceived security, perceived privacy, dan competent behavior. Sebanyak 200 kuesioner dibagikan secara purposive kepada masyarakat Yogyakarta yang berusia 15 tahun hingga 30 tahun dan pernah melakukan transaksi online sedikitnya satu kali dalam 6 bulan terakhir. Response rate penelitian ini adalah 100% karena penarikan kuesioner dilakukan saat itu juga sesaat setelah pengisian selesai. Pengujian hipotesis menggunakan alat analisis Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa semua hipotesis yang diajukan dapat didukung, sehingga dapat disimpulkan bahwa (1) e-customer loyalty dipengaruhi oleh e-customer satisfaction, e-customer trust, dan compulsive buying, dan (2) e-customer satisfaction dan e-customer trust dipengaruhi oleh user interface quality, information quality, perceived security, perceived privacy, dan competent behavior.This study tries to combine research conducted by Wang and Yang (2008), Eid (2011) and Campbell (2013). Formulation of research problems are: (1) whether the e-customer loyalty is influenced by the e-customer satisfaction, customere-trust, and compulsive buying, and (2) whether the e-customer satisfaction and customer trusteinfluenced user interface quality, information quality, perceived security, perceived privacy, and competent behavior. A total of 200 questionnaires were distributed to the people of Yogyakarta purposive lyaged 15 years to 30 year sand never done an online transaction at least oncein thelast 6 months. Hypothesis testing using analytical tools. Structural Equation Modeling (SEM). The study states that all proposed hypothesis can be supported, so itcanbe concluded that (1) e-customer loyalty is influenced by the e- customer satisfaction, customere-trust, and compulsive buying, and (2) the e-customer satisfaction ande-customer trustis influencedbythe user interfacequality, information quality, perceived security, perceived privacy, andcompetentbehavior.

Faktor-Faktor Yang Mempengaruhi Loyalitas Anggota Dojang Di Yogyakarta Petra Surya Mega Wijaya; Maklon Haiti
HOME Vol. 16 No. 1 (2021)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v16i1.78

The development of dojang in Yogyakarta shows a pleasant increase because of the increasing number of taekwondo matches on a regional, national and even international scale followed by a large number of dojangs in Yogyakarta. This makes the members of the dojang to compete with each other and even move from one dojang to another because they see that the other dojang is superior to the dojang he is currently attending. This study aims to examine a number of variables that affect the loyalty of dojang members, including (1) brand image, (2) brand then, (3) satisfaction, (4) servqual, and (5) brand credibility. To answer the research objectives, 100 questionnaires were distributed randomly to a number of large dojang in Yogyakarta. The analytical tool used is multiple linear regression. The results showed that there were 2 variables that significantly or strongly influenced the loyalty of dojang members, namely (1) brand image, and (2) servqual. While there are 3 variables that do not significantly affect the loyalty of dojang members, namely (1) brand trust, satisfaction, and (3) brand credibility.

PENGARUH CITRA, KUALITAS RELASIONAL, DAN PERSEPSI NILAI TERHADAP SIKAP, LOYALITAS SERTA KEINGINAN UNTUK BERPINDAH PADA INDUSTRI CAFE DI YOGYAKARTA Petra Surya Mega Wijaya
Jurnal Siasat Bisnis Vol. 12 No. 1 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Recent rapidly growth industry in Jogjakarta is café. Café in which commonly open at night and tend to use the form of discothèque is now very popular among young people and young executives. Based on the phenomenon this research intends to observe and examine important factors which affect young people and young executive visiting such café. The dependent variables used in this research are customer’s loyalty and customer’s intention to switch into another industry like café. Furthermore, the independent variables are perception and brand image. Hence, the perception variable is believed affected by image, relational quality, and perception on value. The total observed data are 197 gathered from people who regularly visiting café for the last three months. The data will be analyzed using the Structural Equation Modeling (SEM). The result shows that perception on value is affected by perception, furthermore perception affect customer’s loyalty. The most important finding is that brand image and relational quality doesn’t affect customer’s perception. Moreover the intention to switch into another café and brand image doesn’t affect customer’s loyalty.Key words: Brand image, relational, perception on value, loyalty, intention to switch, café, and structural equation modeling.

Pengaruh Computer Self-Efficacy dan Task-Technology Fit Terhadap penerimaan Penggunaan lnternet Petra Surya Mega Wijaya
Jurnal Riset Akuntansi dan Keuangan Vol 2, No 1 (2006): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

This study examines the correlation between'perceived ease-of-use uari-. able and perceived usefulness variable, beliefs (perceived ease:of-use and perciived usefulness) against behavior intention to !t:e, behavior inteition to use against behavior to use, cornputer self efricaW against perceived e^"ro|-ur", task-teclmolog fit against beliefs, and task+ech' 'nologt fit against behavior intention to use. The model used to answer the iisiarch questions ef tfu study is the Technologt Acceptance Model (fAM). One hundred sixty tltree respondents used base on the question- Lo ipooa among clerk govemment in Daerah Istimewa Yogtakarta in order to test their behaior on the usage of internet' Structural Equation Modet (SEM analysis.results show that the model f"tfiAt goodness of fit criteria. There are-significant.correlations among -task-tu;hnology fit against beliefs and behavior intqntion to use- Surprhingly, theie are no signiJicant correlations between perceived ease- 'of-usi and perceived usefulness variable, beliefs and behavior intention to use, behavior intention to use and behavior to use, and comiriir, t"ilmracy and perceived ease-of-use' Keywords: Computer self-efficacy, task-technology fit, IAM, SEM, interneL clerk government

PENGUJIAN MODEL PENERIMAAN TEKNOLOGI INTERNET PADA MAHASISWA Petra Surya Mega Wijaya
Jurnal Riset Akuntansi dan Keuangan Vol 1, No 1 (2005): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrak.2005.11.112

The rapid growth of investment in information technologt by orgoniza tions worldwide has made user acceptance an increasingly criticol technologt implementation and *orogr*rnt issues. User"icceptance has received fairly extensive attention from previous studies, particularly those involving dffirent technologies, user populations, and/or organizationalcontexts. The Technologt Acceptance Model @M is amongmost influential research models to determine information systems/information technologt use. The objective of thk study is to assess the TAM in world-wide-web usage. Data were collected from 127 undergraduate accounting students in Duta Wacana Christian (Jniversity-Yogyakarta and were tested using the structural equation modeling approach. The results of the study showed that, even though goodness of fit the model is not very well, there are significant coruelations among the perceived ease of use variable against perceived usefulness andattitude variable, perceived usefulness variable against attitude and behavior intention to use, attitude variable against behavior intention to use, and behavior intention to use variable against behavior to use. Implications of the future research areos ore discussed.Keywords: Perceived ease of use, perceived usefulness, attitude, behavior intention to use, behavior to use, TAM, SEM.

PENGARUH SATISFACTION, SERQUAL, DAN BRAND CREDIBILITY TERHADAP BRAND LOYALTY GO-JEK DI YOGYAKARTA Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 11, No 2 (2016): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2016.112.242

ABSTRACTThe phenomenon of Go-jek that booming in Yogyakarta lately, this study tries to analyze from thestandpoint of consumer loyalty Go-jek and the variables that affect the formation of loyalty. A numberof variables that influence consumer loyalty among them is satisfaction, servqual, and brandcredibility, while servqual itself is influenced by two variables: brand image, and brand trust. Theresearch quation is whether the brand image and brand trust affects servqual, whether servqual affectsatisfaction, and whether servqual, satisfaction and brand credibility affect brand loyalty. A total of 200 questionnaires were distributed to customers in Yogyakarta Go-jek using purposivesampling method. Processing data using SEM. The results showed that all hypothesis can besupported.Keyword: Brand image, brand trust, servqual, satisfaction, brand credibility, brand loyalty, SEM,Go-jek

F aktor-Faktor yang Mempengaruhi Perhatian Konsumen terhadap Iklan di Internet Deddy Chandra; Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 4, No 2 (2009): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2009.42.218

Facebook is a social networking website that is operated and privately owned by Faceboolc, Inc. The website has cttrrently more than 350 million active users with second position populrity worldwide ofier Google. More than 50?5 of Facebook users access their account daib. The website is free to users andit generates revenuefrom advertising, such as banner adt. Today, Facebook advertisernents become a reasonable optionfor mt ny cottp(mies on a smoll to giant scale as an ffictive media for publishing their promotion campaign. Facebook advertisernents hmte many different variables, ways, audierrces, and rnethods to mix their promotion campaigns thsn conventional prornotions do. A company, that wants to do online promotion oa Facebaok, needs to lonw which variables there are that influerrces Facebook user's attention beforethey do the promotion campaign This research is aimed a learning the effects of product, price, messoges, design, and layout on qdvertisement attention on the Facebookwebsite. The sampling was takenfrom college students who had had Facebook accountfor, at leost, 3 months and accessed their occount minimum 3 times a week. The research result showed that generally, as a whole when using collective methods, all variables (product, price, messages, design, and layout)influenced advertisement attention on the Facebook website. In partial method, however, the result demonstroted that indivi&tally, product, and layout variables influenced the attention of the advertisements but price and design variables did not intluence advertisenents attention on the Facebook website.Kqruords: product, price, messages, desisrr, layout, Facebaok

Pengaruh Kualitas Layanan terhadap Kepuasan, Kepercayaan, dan Komitmen Jefri Jefri; Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 3, No 1 (2008): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2008.31.200

This research examines three hypotheses, firstly, the effect of service quality on customer satisfaction, ,rrorily the effict oT rutto*ir sat;sfaction on trust and commitment, and finally the effict of trust on commitrnent. These examinations will be placed on retail sentice provider, namely, Carrefour Ambarulcrno Plaza, Yogyakana. The sample of this research is randomly drawn from 200 respondents. By using Structural Equation Modelins 6EM) the results shows that some of the hypotheses are supported. The four aspects of service quality which are responsiveness, assurance, empathy and tangible have a significant effect on customer satisfaction. Conversely, the other aspect of service quality, namely reliability does not affect customer satisfaction.Moreover, customer satisfaction significantly affects customer trust as well as trust on comminnent.Keywords: Service quality, satisfaction, trust, commitment, SEM, Carrefour

FAKTOR- FAKTOR YANG MEMPENGARUHI MINAT BELI DI ONLINE SHOP SPECIALIS GUESS Petra Surya Mega Wijaya; Christina Teguh
Jurnal Riset Manajemen dan Bisnis Vol 7, No 2 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2012.72.79

Consumers today are familiar with online media buying. Online buying interest arises due tovarious factors, including the product factor, price, promotion, easy way transaction, andconsumer’s trust to the online seller. This research aimed to analyze the influence of theindependent variables (product, price, promotion, ease of purchase, trust) on dependentvariables (buying interest) on the online shop specialis guess. The data was obtained byobservation, by spreading 100 questionnaires to 100 women respondents who had seen theonline shop specialis guess’ promotion through Facebook media. Based on the multiplelinear regression, the results showed that price, promotion, and trust influenced the buyinginterest in the online shop Specialis Guess, while the variable products and ease of purchasedidn’t affect the interest of online purchases.Keywords: product, price, promotion, ease of purchase, trust, online shop interest

Pengaruh Keyakinan dan Sikap Terhadap Keinginan Membeli Shampoo Dove di Yogyakarta Widya Martina; Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 1, No 2 (2006): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2006.12.190

Promotion is an essential tool on determircireg the successfulness of marketing programme. The most importont component promotion is advertisment which has been widely used by many corporations to lauch a certain product.There are several media that can be used to advertise the product such as newspaper, radio, rnagazine, and television. By these influential means compony tries to form customer's belief and attitude toward their product which at least lead to the customer's intention to buy the productThe objective this study is to belief as well os the*ffict:of elti,fude ofl^eustemer:k*.et-erttiAn:'{a,b*lt;:w*we**rbel,i€ft,.,wil!:be'repreaented:@,ths;adwrtisement fl&ssagaides-igni and wdor,&f gs wellAS;the bfAndiWQ$€.The object,.oJ.#tis:':studvt.is,,lhe',ntagqawe'sr:{glnwerciq!.;gfl, ,ofi:Dgpp,.Sho*npoo especiel'ly.;lhe, one\ tkot use l,rdon-egis!8,fqmaus;fl.tttistiiMqig';,{4Mi:'T;l,w;:$ornp.le, is drqyn purposively, resultd:rgfft;r&0? fe$Wttrden{#';iH,$,Wgr&,e"",Structaral: Equati-an,,.klodelling (SEM, th€,:resultlpf,thtg;:itudX::*!,wusl'thattlke.,endorser and the design of Dove Shampoo's ad Estwell;.@"$:!l*W:brarldirnggetgf,Dove, Shampoo significantly affect the' custoW,er'q::Qllitgdet,,Morgever, theeff,ects ; of.. eustamerls. sttitude also demorusttca.le i,l,l,,:$gntrte.gl$ ffi9t,,9v1,,customer's intention to buy.Keywords: advertisement, advertisement' :ico,,n, :, :qduprfiA,l Wgllt ,rf,ggiffir,advertisement' message, brand image;,:attitude; Cuslomc.r's r',igtf-sfitigrtr;,,$554.,,Dove Shampoo

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