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Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos)
Published by Politeknik Kesejahteraan Sosial Bandung
ISSN : 26856727     EISSN : 26856735     DOI : 10.31595/lindayasos
Core Subject : Social,
Social Sciences
Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos) is a scholarly refereed journal to expand knowledge and promote the fields of social work, social welfare, and community development. Its major focus is on the development of social work as well as social welfare and community development issues. It aims is to explore the social work theory and practice at the micro, mezzo, and macro level. The journal wants to support the publication to embodies the aspirations and conceptual thinking of the various local, national, and international studies in the context of social work, social welfare, and community development. Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos) publish twice a year in June and December. The review process in this journal employs a double-blind review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 5 No 1 (2023): LINDAYASOS" : 12 Documents clear
Jurnal Lindayasos Volume 22 No. 1 Juni 2023: Pemanfaatan Modal Sosial Dalam Pemasaran Produk Usaha Mikro di Desa Banjaran Kabupaten Majalengka. Ujang, Ujang Muhyidin
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 5 No 1 (2023): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31595/lindayasos.v5i1.774

Abstract

In general, micro businesses have weaknesses in marketing including; product, price, place and promotion, so that it is slow in developing its business. Micro enterprises have social capital, namely trust, norms and networks that can be utilized. The purpose of this study was to find out and describe the utilization of micro-enterprise social capital in product marketing in Banjaran Village, Majalengka Regency. The method used in this research is descriptive - qualitative. The data sources used are purposive primary and secondary data sources. Data collection techniques used were in-depth interviews, observation, and documentation studies. The research results show; First, micro business marketing is still simple; unbranded product, no label, very simple packaging. Prices do not take into account similar products from competitors. Location of direct sales at production sites, traditional markets, neighboring stalls/shops. Promotion is done by word of mouth. Second, the social capital that is owned, starting from family, relatives, neighbors and friends of fellow micro-entrepreneurs, grows together with the customs of the people of Banjaran Village. Social capital forms networks, trust, social norms, both among workers and micro-entrepreneurs. Third, the use of social capital in the marketing strategy of micro-enterprises is in the form of good cooperation between them in producing, agreeing on product selling prices, joint sales, providing information and good communication with fellow micro-businesses and consumers. In conclusion, the marketing of micro business products in Banjaran Village, Majalengka Regency is still simple, they have quite good social capital and have been put to good use, the drawback is that they have limited knowledge about marketing.Keywords: Social Capital, Network, Norm, Micro Business, Marketing.
ANALISIS DUKUNGAN SOSIAL MASYARAKAT TERHADAP KESEJAHTERAAN KELOMPOK RENTAN Pradini, Aufa Ema; Septian, Bunga; Shamara, Devina; Reyhan, Edowardo; Anggraini, Putri; Daffa , Wijdan
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 5 No 1 (2023): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31595/lindayasos.v5i1.781

Abstract

This research focuses on social support for the elderly in Gadingkulon Village, Dau District, Malang. The research conducted at this time uses a descriptive qualitative method in which the approach uses the concept of social exchange theory by George C. Homans. As well as the data collection technique that was used this time used several techniques including observation, in-depth interviews, documentation, and reinforced by literature studies that are relevant to the discussion in the research. This study aims to find out how the condition of the elderly group and find out what kind of social support is given to the elderly group in Gadingkulon Village, Dau District, Malang City. From this research some results were obtained; the condition of the elderly group which includes decreased immunity and health, economic problems due to reduced income in a family, residential patterns of the elderly who live in their own homes, and lack of social support for the elderly from both the family and the surrounding environment. However, based on the research that has been done, shows that progress has been made with the creation of programs as a form of social support for the elderly. This is evidenced by the existence of assistance from the government in the form of PKH money and the BPJS program and the existence of an elderly Posyandu program which is carried out once a month. Keywords:  Social Support, Social Welfare, Vulnerable Group

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