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MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV Nesya Nesya; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.

IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA Dwi Feni Aiman
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a "Safi" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.

PERAN BAHASA DALAM KOMUNIKASI POLITIK Christina Purwanti
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The existence of language in political communication is very interesting to study. Language is no longer viewed neutrally. The meaning of words, phrases, clauses, sentences, and paragraphs must be understood and understood more than literal meaning, literal meaning, or grammatical meaning. The meaning of language is always obedient to its users in political communication. It can be said that in the practice of political communication, language is always used which is very dynamic and flexible according to the context, situation, and goals of the communicator. Language has power in political communication. Language, on the one hand, has the meaning of agreement as an instrument and expresses symptoms that occur socially which are always free from intervention by power. On the other hand, language can be an instrument capable of presenting itself and providing space and as an arena for various interests and powers. Thus, the existence of language becomes symbols and signs that always present a very specific interest in political communication. Language can shape and educate all human life. In political communication, language is not a neutral tool. Language has the power to always change, the power of language that can destroy, and also can build. So language has a very prominent power in meaning, value, and purpose in the language itself in communicating. Here the level of language use begins to shift; starting from the use of words, the use of statements, the use of text and finally the context itself. In other words, more clearly, the words in the language of a ruler or those who are in power must be able to relate to the context. Likewise, statements in language as a ruler must also be in accordance with the context; Likewise a text that is displayed in the news, in addition to the autonomy of a text, the text must also originate from a context. Language and political communication are highly dependent on “words”, “sentences”, “text” and “context”. the essence of political communication, the expression of the truth of human life as a human being as a communicant in a society that uses a very diverse language in which it is a creature that speaks, a creature who speaks, a creature that has an interest in political communication. Language has power in political communication. This article is written to describe the existence of language in political communication using an interdisciplinary approach.

TEKNIK PENGGUNAAN MEDIA SOSIAL “FACEBOOK DAN INSTAGRAM” DALAM MEMBANGUN BRAND AWARENESS PT. WISATA ANUGERAH ABADI Ahmad Fadhilah
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Companies in the current era use social media as a medium for the formation of Brand Awareness, specifically social media Facebook and Instagram. Wina Tour is an effort that is engaged in the field of Tour & Travel services that use social media Facebook and Instagram to make Brand Awareness as Agnet Travel. The purpose of this research is to study the results of using Facebook and Instagram social media in the formation of Wina Tour Brand Awareness.This research refers to the theory about the technique put forward by Uchjana Effendy The technique is essentially planning and management to achieve a goal. But achieving that goal, the technique does not function as a road map that only shows direction, but must be able to show how the operational point is.The method used in this research is qualitative descriptive through in-depth interviews with Vienna Tour social media managers and Vienna Tour customers using Facebook and Instagram.The results of this study indicate that the utilization of Facebook and Instagram by Wina Tour in the formation of the desired image has been successful, where through published content, Vienna Tour customers Facebook and Instagram users have the perception that on Vienna Tour they get information about traveling. But there are still things that need to be maximized by Wina Tour to be able to achieve the goal of forming its image to the fullest.

KOMUNIKASI POLITIK: KAJIAN SUBSTANSIAL DALAM PENDEKATAN POLITIK Thomas T. Pureklolon
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Political communication consists of political actors and political messages relating to power, governance, and all government policies. This communication takes place in complex political behavior. The complexity of political communication runs in a political process that is always unique and strategic from a communicator through messages and media. The speaking ability and representation of a communicator are the main determining elements in political communication. Political communication is a dynamic element that can determine political socialization and at the same time determine political participation. In this case political communication can be a pattern of human political behavior and a major determinant in politics. Therefore; Political communication is communication that involves political messages and political actors, or is directly related to power, government and government policies in a country. Political communication can also be understood as communication between two institutions, namely "those who govern" and "those who are ruled." This is an important thing in political communication. In every human activity always requires communication. It can be said that communication is an absolute thing in the concrete life of every human being. Communicators in a communication always occur in a social life matrix. Communication also occurs in social situations from the very beginning of a communication, develops until its end, which means: the relationship between the communicator and the public or the public is an inseparable part of the social system. Mass communicators as organizations that occupy important sensitive positions in social networks, respond to various pressures by rejecting and selecting information that all occur in the relevant social system that develops in society at that time. In a political communication, there are often figures of political communicator figures who certainly have authority and popularity such as community leaders, religious leaders, or celebrities, and so on, which are used effectively to attract the masses, such as in elections to gain votes. Actions like this are perfectly fine in a political communication, including also displaying large-scale advertisements with gleaming and excitement. In political communication, the content of political messages uses the media more than using public communication such as campaigns or speeches. The content of political messages is also directly related to the media setting agenda which always comes from orders from certain groups or groups, in this case a propaganda can also play in the message which aims to form new perceptions in the eyes of the public. This political message can influence the success process of a political party when competing for votes for power. The writing method in this article is a qualitative method, literature study with an interdisciplinary approach.

STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID Frisca Arta Mulia
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

This research was conducted to determine the Integrated Marketing Communication (IMC) Strategy to Reach Resellers from Agrowing.co.id.The paradigm used in this thesis is the post-positivist paradigm and uses a qualitative approach with descriptive research type, data collection techniques through interviews. Data analysis techniques are data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses source triangulation. The results of this thesis indicate that the integrated marketing communication strategy (IMC) chosen is able to get a reseller from Agrowing.co.id. In planning an integrated marketing communication strategy, Agrowing.co.id used SWOT Analysis, STP analysis, Target audience Determination, Media Selection, and Determination of the Mixture of Marketing Communication Elements. In its activities Agrowing.co.id used all integrated marketing communication (IMC) which is advertising, sales promotion, public relations, personal selling, interactive marketing, and direct marketing. The most effective integrated marketing communication strategies are interactive marketing, personal selling, and sales promotion. Suggestion according to researchers is to strengthen the marketing element mix that is advertising so that integrated marketing communication strategies are more optimal. As well as adding human resources to optimize integrated marketing communication.

REPRESENTASI PEREMPUAN DALAM FILM “BERBAGI SUAMI” (ANALISIS SEMIOTIKA ROLAND BARTHES) Zulaikha Rumaisha Alwi
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The Woman repesentation in "Sharing Husband" movie is the title of this research. The problem of this research was to know about how the media's repesentation of the woman in the movie. The aim of this research was stated on the research problem it was to know about how the media's repesentation of the woman in the movie. This research is qualitative descriptions research used semiotic model by Roland. The data was collect from the movie scene which is has the media repesentation of the woman on the movie. The data were analyzed used semiotic mode by Rolland. the data were analyze into two steps, the denology analyses was the first step, on this step the actuall meaning of the scene are being analyze. The second step is Conotation analyses , this step the research analyze the Meaning of the scenes that reperesented by the media. The result of this reearch is from the movie " sharing husband", the media was represented the lives of three women as a mother and as the wife. As the mother with a full of love and erudite. And the lonely, innocent , and a shy wife. And the matrealistic wife. The three stories was packed inbthe movie with a different message in every scene

PENGARUH IKLIM KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT. DENSO INDONESIA Erningsih, Tuti
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The process of achieving organizational goals requires a positive organizational communication climate so that it can connect, regulate and foster the organizational environment regarding the structure and functions of the organization, in a relationship between its members, information processes and organizing processes and organizational culture in order to achieve organizational goals. This research was conducted to determine whether there is an influence of Organizational Communication Climate on the performance of employees of PT. Indonesian Denso. This type of research is quantitative and the nature of the research is causal-comparative analysis. The method used is a survey that has two variables, namely Organizational Communication Climate (x) on Employee Performance (y). The population is employees of PT. Denso Indonesia with probability sampling technique or random sampling. The results of this study using data analysis techniques used in this study are descriptive inferential (probability statistics), and simple linear regression analysis through classical assumption test. Test the hypothesis by using the analysis of the simultaneous influence test (F) to determine the effect of the independent variables together on the dependent variable and the partial test (T) to determine the effect of each independent variable on the dependent variable. This study concludes that trust as an important indicator in the ongoing communication climate makes the company continue to process well, even though each individual still needs an adaptation process in a new company and how to accept and cooperate with new leaders.

PENGALAMAN PEMBENTUKAN KONSEP DIRI PENGGEMAR DALAM MENGIKUTI KEGIATAN "IDOL YOU CAN MEET" DI THEATER JKT48 JAKARTA Siti Ntara Muthmainah Mulya; Irmulan Sati Tomohardjo
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The formation of the concept of self is also owned by JKT48 fans. The formation of the concept of the self is influenced by the experience carried out by fans in doing "Idol You Can Meet" at Theater JKT48 Jakarta, interaction between fans and member, interact with fellow JKT48 fans, join to a community that is associated with JKT48. The method used in this research is qualitative - phenomenology. Primary data collection in this reseach is in-depth interview techniques, observation and documentation. The results of the research are explained the experiences endured by fans, The formation of the concept of self in fans after following the activities of "Idol You Can Meet" JKT48, the interaction between fans, and the experiences about socializing among fans in a community.Conclusion of this research is fans can form the self-concept about their self being fans without opening up their I dentity as fans by directly in their environment that are not closest, fans can get many experiences about memorable experiences and disappointing experiences after during following the activities of "Idol You Can Meet" JKT48, the positive influence of member to fans for doing good activities, and fans can socialize with other fans, make a new friend with another fans and join or make community for socialize and support JKT48 together.

PENGARUH IKLIM KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT. DENSO INDONESIA Herningsih Herningsih
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The process of achieving organizational goals requires a positive organizational communication climate so that it can connect, regulate and foster the organizational environment regarding the structure and functions of the organization, in a relationship between its members, information processes and organizing processes and organizational culture in order to achieve organizational goals. This research was conducted to determine whether there is an influence of Organizational Communication Climate on the performance of employees of PT. Indonesian Denso. This type of research is quantitative and the nature of the research is causal-comparative analysis. The method used is a survey that has two variables, namely Organizational Communication Climate (x) on Employee Performance (y). The population is employees of PT. Denso Indonesia with probability sampling technique or random sampling. The results of this study using data analysis techniques used in this study are descriptive inferential (probability statistics), and simple linear regression analysis through classical assumption test. Test the hypothesis by using the analysis of the simultaneous influence test (F) to determine the effect of the independent variables together on the dependent variable and the partial test (T) to determine the effect of each independent variable on the dependent variable. This study concludes that trust as an important indicator in the ongoing communication climate makes the company continue to process well, even though each individual still needs an adaptation process in a new company and how to accept and cooperate with new leaders.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA