cover
Contact Name
Muhammad Kris Yuan Hidayatulloh
Contact Email
krisyuan@unwaha.ac.id
Phone
+6285851233341
Journal Mail Official
lppm@unwaha.ac.id
Editorial Address
Jl. Garuda No. 09 61451 Tambakberas Jombang Jawa Timur
Location
Kab. jombang,
Jawa timur
INDONESIA
Income: Innovation Of Economics And Management
ISSN : -     EISSN : 27970450     DOI : -
Core Subject : Economy,
INCOME: Innovation of Economics and Management is a scientific journal published by the Institute for Research and Community Service (LPPM), KH University. A. Wahab Hasbullah Jombang. INCOME: Innovation of Economics and Management aims to provide information from the results of research in the field of management and development. The Scope of our journal includes: (1) marketing management, (2) human resources management, (3) financial management, (4) operational management, (5) strategic management (6) entrepreneurship.
Articles 6 Documents
Search results for , issue "Vol. 3 No. 2 (2023): October" : 6 Documents clear
Analysis of Disruption of Consumer Buying Interest in Cake Products at Mom's Shop During the Pandemic Hesti Ningrum Naufal Urbach
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4973

Abstract

This study aims to find out what can affect the decline in consumer buying interest in pastry products at MSME Mom's Shop during the pandemic. The type of research used in this research is descriptive qualitative. In this study, researchers conducted interviews with consumers of the MSME Mom's Shop business as well as the owners and processors of the business. Researchers analyzed some that have been found, how are the factors that can affect consumer buying interest. In this study, researchers found four factors that influence consumer buying interest in pastries. Four factors were found, namely, the factor of making their own, being skilled at other stores, economic factors, and switching to online stores rather than the MSME Mom's Shop business which had to leave the house.
The Role of The Korean Leadership of Dimsum Sidoarjo in Improving Employee Morale and Performance Ega Rosita Dewi; Cucu Hayati
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4985

Abstract

This study aims to analyze the role of Korean Dimsum Sidoarjo's leadership in improving employee morale and performance. Established on December 28, 2020, at Jl. Ponti no.9 Sidoarjo, East Java, Korean Dimsum Sidoarjo operates in the culinary field, offering a variety of Korean dimsum. Effective leadership guides motivates and organizes employees to achieve optimal performance. However, the leadership at Korean Dimsum Sidoarjo often needs more engagement with employees, is indecisive, and lacks a clear vision, resulting in low employee morale and performance. This study employs descriptive-qualitative research methods, using interviews and observation for data collection. The findings indicate that the leadership at Korean Dimsum Sidoarjo has made several efforts to improve employee morale and performance, such as providing training and motivation in the form of incentives and praise, but there are still challenges to overcome. These challenges include negative perceptions from employees when motivation is not given intensively, and the leadership needs to be more responsive in addressing employee issues.
The Influence of Compensation and Work Motivation on Employee Productivity at The Naura Seafood Frozen Sidoarjo Store Elsa Putri Hartanti
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4986

Abstract

To increase profits for the company, a highly motivated workforce is needed. Profits will increase if supported by good worker productivity. Achieving these goals depends on the policies taken by the company. However, on the other hand, workers' work productivity decreases due to low work motivation and compensation that is relatively only sufficient for workers' basic living needs; this results in targeted production not being achieved according to the targets set. Company, regarding goals. This research aims to determine (1) the compensation provided by the Naura Frozen Seafood Shop in Sidoarjo, (2) the work motivation of workers at the Naura Frozen Seafood Shop in Sidoarjo, (3) work productivity at the Naura Frozen Seafood Shop in Sidoarjo, and (4) the influence of compensation and motivation both collectively and individually on work productivity at the Naura frozen seafood shop in Sidoarjo. The method used is descriptive and an expansive survey of the Naura Seafood Frozen Sidoarjo shop workers analysis unit. Sampling used a simple random sampling method with a sample size (n) of 85 workers. The type of research in this research is causality, the time horizon in this research is cross-sectional, and the analysis methods used are frequency distribution and path analysis. The findings of this research are that compensation and motivation both jointly and individually influence the work productivity of workers at the Naura Seafood Frozen Sidoarjo shop. However, partial motivation is more dominant in influencing work productivity than compensation.
Analysis of The Causes of The Delay in Loans for Members of The Melati Women's Cooperative in Sidoarjo City Khafidhotun Zarro Azizah
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4987

Abstract

Cooperative is an association or an organization consisting of each person who can go in and out like a member. Savings and loan cooperatives collect funds through their members and channel them back to cooperative members and the community. This will result in delays in loans to jasmine women's cooperatives. This study uses a descriptive qualitative method that describes the causes of delays in member loans in women's cooperatives. The results of this study indicate that the cause of delays in cooperative loans is because customers continue to delay payments which results in losses to the Jasmine Women's Cooperative and also many customers who are not in good faith and use these loans not according to their needs.
Improving Sales Performance Using SWOT Analysis in Surabaya Digital Marketing Services Elvina Shafa Nabilah; Tri Wahjoedi
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4996

Abstract

Digital marketing is an advertising activity that uses quality online media on the internet network. By using the company's theme products, your atmosphere can be edited through the Canva application, Adobe Photoshop to make video content as attractive as possible. With an application that makes it easy for business people to sell products and promote their products directly on a regular basis using existing media. All business leaders will compete with those who really strengthen technological progress, so your business can survive in this digitalization era successfully and purposefully to achieve company goals by taking the right steps so that consumers are not disappointed with producer performance services. Behind the popularity of digital technology, it is making it easier for people to sell various services and business products. In compiling this internship report, a qualitative method uses information gathering by the author by direct observation at "Prior ads Digital Marketing Services Surabaya" in gathering information. From the Cartesian diagram above, the position of the company "Prior ads Digital Marketing Services Surabaya" is in the quadrant which indicates that the company's position is in a position of considerable internal strength, but also has the greatest threat, so it must use a strategy. which aims to increase sales through employee performance, service production, and existing content development.
The Influence of Affiliate Marketing and Brand Image on Impulse Buying Skintific Products on Shopee Live in Generation Z Dewi Inda Sari
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.5028

Abstract

The internet is now a modern lifestyle phenomenon in everyday life, the ease in accessing the Internet then raises the idea that in searching for information the Internet is as the primary source of reference. Seeing a fairly good opportunity in the e-commerce industry, various companies that operate in the field of e-trade are also emerging. It is known that there was a significant increase in e-commerce transactions in Indonesia where the study also obtained information that Indonesians prefer to shop online. Besides, women are happier when buying products in e-commerce including skincare products that are skintific. The research method used in this research is the quantitative method, which can be defined as a kind of research that is systematic and structured with clear stages, aimed at describing a social phenomenon that exists. Reviewed from the purpose of this research is categorized as research testing hypothesis while the approach used is descriptive quantitative. In this study, researchers used questionnaire techniques that were distributed or given to live audiences or users on skintific products. The Sampling technique used is probability sampling. The number of samples taken is 100 respondents. Research results show that there is a significant influence between affiliate marketing and brand image on impulse buying Skintific products on Shopee Live on Generation Z

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