cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Heronimus Maryono
Contact Email
heronimus.maryono@pmbs.ac.id
Phone
+6221-7511126
Journal Mail Official
penerbitan@pmbs.ac.id
Editorial Address
School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
 1 
Search results for , issue "Vol 6 No 2 (2023): Indonesian Business Review" : 5 Documents clear
How Does Servant Leadership Affect Turnover Intention a Company? Muzakki Muzakki; Asep Heryyanto
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.87-97

Abstract

The food and beverage industry continues to experience positive and substantial development from year to year. Nonetheless, attrition rates range between 60% and 300%. This study investigates the relationship between servant leadership, affective organizational commitment, and turnover intention. In addition, this study seeks to examine the role of affective organizational commitment as a mediator between servant leadership and turnover intention. This study's sample consisted of 78 restaurant employees. The technique used for data analysis was Structural Equation Modeling Partial Least Square (SEM PLS). According to the findings of the study, servant leadership and affective organizational commitment had a significant negative impact on turnover intention. Lastly, affective organizational commitment can substantially and negatively moderate the effect of servant leadership on turnover intention.
Understanding The Importance of Job Satisfaction for Female Motorcycle Taxi Drivers Tri Siwi Agustina; Radhiyatul Hayati Putri
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.99-113

Abstract

This study aims to find out more about the effects of the implementation of work flexibility on loyalty and job satisfaction, with work-life balance as mediation among female motorcycle taxi drivers especially in Surabaya, Indonesia. This study is a cross sectional quantitative study with the data collection technique using an instrument in the form of a questionnaire administered to 127 female XYZ’s motorcycle taxi drivers. This study used the path analysis as the data analysis technique to test the research hypothesis. The results showed that work flexibility has significant direct effects on loyalty, job satisfaction and work-life balance among women as motorcycle taxi drivers. The work-life balance did not mediate the effect of work flexibility on the loyalty and job satisfaction among women as motorcycle taxi drivers.
The Effects of Korean Celebrities on Millennial & Gen Z Purchase Intention In Indonesia’s Beauty Industry Adam Jordy; Mega A. Yulianti; Nadya Chloe; Reynaldi Romy; Sartika Sari Hasibuan
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.115-124

Abstract

This research aims to find the effect of using Korean celebrities towards purchase intention using several criteria in Indonesia’s beauty industry. The data were collected by distributing online surveys to the public with age criteria of Gen-Z and Millenials in Indonesia who like or adore Korean celebrities. Thus, Convenience sampling method was applied. Questionnaires acquired and recorded using a five point comparative scale. Exploratory factor and multiple regression analysis were used in analyzing criteria on customers’ purchase intention. Three aspects affecting purchase intention were identified, namely, connectedness towards celebrities, attitude towards celebrities, and celebrities cause-fit. Results from regression analysis proved that the connectedness and celebrities cause-fit have significant positive effects on customers’ purchase intention. Results from this research intended to help marketers when planning on using Korean celebrities as their brand ambassador. Marketers can acquire meaningful perception of factors that have significant impact in influencing customers’ purchase intention.
Brand Preference of Smartphone Sanju Kumar Singh; Jitendra Prasad Upadhyay
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.71-77

Abstract

The research aims at finding out the factors that majorly influence the buying decision of a customer when choosing a Smartphone. This research used quantitative method. In this study populations for this people residing inside Kathmandu valley who were using mobile phones. The sample size of 270 respondents who were job holders and using mobile phones were surveyed based on one of the non-probability sampling techniques, the convenience sampling method. This research used independent variables, advertisement, brand image, brand loyalties, price satisfaction and attributes. In addition, variables Price has positive and significant effect on brand preferences but remaining variables, advertisement, brand image, brand loyalties positive but not significant effect. Finally, Prices Factors one of dominant variables that makes people thinks to choose the smartphones in Kathmandu City.
The Role The Role of Job Satisfaction in Minimizing Turnover Intention in Start-Up Companies Tedi Supriadi; Suryanto Suryanto
Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.2.79-86

Abstract

This study is a literature review study that aims to see the role of job satisfaction on turnover intention, especially in start-up companies. Start-up companies today have the opportunity to grow rapidly supported by technology and information. Many interesting things can be reviewed from start-up companies, one of which is that start-up companies are dominated by Gen Z and millennials. Where generation Z and millennials are known for their characteristics or attitudes that easily feel bored when they can't get the opportunity to develop and easily feel bored with monotonous types of work. So that this triggers the emergence of turnover intention, including start-up companies. For this reason, it is necessary to make efforts to minimize the emergence of turnover intention through increasing and understanding what factors can increase job satisfaction so as to minimize the emergence of turnover intention from each individual in the start-up organization.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 8 No 2 (2025): Indonesian Business Review - In Progress Vol 8 No 1 (2025): Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review Vol 6 No 2 (2023): Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review Vol 3 No 2 (2020): Indonesian Business Review Vol 3 No 1 (2020): Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review More Issue