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Garryn Christian Ranuntu
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christianranuntu@unsrat.ac.id
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+6285240250033
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kajian_linguistik@unsrat.ac.id
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Program Studi Magister Linguistik Universitas Sam Ratulangi Gedung B, Pascasarjana Universitas Sam Ratulangi.
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Kota manado,
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Kajian Linguistik
Published by Universitas Sam Ratulangi
ISSN : 23384085     EISSN : 26853744     DOI : https://doi.org/10.35796/kaling.9.2.2021.38942
Core Subject : Religion, Humanities, Education,
Religion Humanities Education Languange, Linguistic, Communication & Media Other
Jurnal Ilmiah yang mengkaji aspek-aspek kebahasaan, khususnya linguistik secara umum. Jurnal ini dikelola oleh Pascasarjana Universitas Sam Ratulangi melalui Program Studi Magister Linguistik. Topik-topik dalam jurnal ini menyangkut bidang kajian linguistik, yakni linguistik mikro dan linguistik makro Kajian Linguistik merupakan sarana publikasi bagi akademisi, praktisi, dan peneliti untuk menerbitkan artikel hasil penelitian dan/ atau artikel telaah konseptual terkait isu-isu bahasa dan linguistik. Ruang lingkup Kajian Linguistik meliputi bidang: - Linguistik Teoretis; - Linguistik Antropologi; - Linguistik Terapan
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 1 Documents
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Tanda Bahasa dalam Iklan Susu Garryn Ranuntu
Kajian Linguistik Vol. 9 No. 2 (2021)
Publisher : Universitas Sam Ratulangi

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Abstract

This article discusses the use of linguistic signs in milk advertisements, focusing on how these signs are constructed and perceived by the audience. Linguistic signs in advertisements serve not only as a communication tool but also as a means of persuasion that can build specific images and meanings related to the advertised milk products. The analysis is conducted using the semiotic theories of Ferdinand de Saussure and Roland Barthes, which explain how signs in advertisements—both textual and visual—convey denotative and connotative meanings. Through a semiotic approach, this article outlines how the visual and verbal elements in milk advertisements are constructed to influence consumer perceptions and attitudes toward the product. The findings indicate that milk advertisements utilize linguistic signs to create associations with health, nutrition, and a healthy lifestyle, which indirectly influence consumers' purchasing decisions. Keywords: linguistic signs, advertisement, semiotics, milk, Ferdinand de Saussure, Roland Barthes

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