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INDONESIA
Jurnal Ekonomika dan Bisnis Islam
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2686620X     DOI : https://doi.org/10.26740/jekobi
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomika dan Bisnis Islam mencakup studi ilmu Ekonomi Islam yang terdiri dari: Ekonomi dan Bisnis Islam Kewirausahaan Islam Zakat dan Wakaf Akuntasni Syariah Keuangan dan Perbankan Syariah
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 15 Documents
 1   2 
Search results for , issue "Vol 7 No 2 (2024): Agustus" : 15 Documents clear
Pengaruh Sertifikasi Halal, Halal Awareness, dan Religiusitas Terhadap Keputusan Pembelian Produk Mixue Ice Cream & Tea di Kabupaten Lamongan Sulistyani, Riris Dewi; Fahrullah,
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p172-188

Abstract

Purchasing decisions for halal products are increasingly becoming a concern for consumers, especially in Indonesia with a majority Muslim population. This study aims to analyze the effect of halal certification, halal awareness and religiosity on purchasing decisions for Mixue Ice Cream & Tea products in Lamongan Regency. The research method used is quantitative with data collection techniques through questionnaire surveys distributed to 100 respondents and selected based on certain criteria using purposive sampling techniques. The results showed that the halal certification variable partially had no effect on purchasing decisions, while the halal awarenenss and religiosity variables partially had a positive and significant effect on purchasing decisions. The results of the F test show that the variables of halal certification, halal awareness, and religiosity simultaneously have a positive and significant effect on purchasing decisions. The conclusion of this study emphasizes the importance of these three factors in influencing consumer decisions to buy halal products.
APAKAH FITUR SHOPEE LIVE, RELIGIUSITAS, DAN GAYA HIDUP MEMPENGARUHI PERILAKU KONSUMSI ISLAM? Fayi Azzahra, Almirah; Canggih, Clarashinta
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p75-87

Abstract

Shopping that previously required consumers to come directly to the shopping place, can now be done by shopping online via the live streaming feature. The aim of this research is to analyze the influence of the Shopee Live feature, religiosity and lifestyle on the Islamic consumption behavior of the people of the city of Surabaya. The research method uses quantitative methods with primary data sources obtained from distributing questionnaires online. Sampling used purposive sampling technique with a total of 125 respondents. The technique used in data analysis is structural equation modeling- partial least squares (SEM-PLS) in SmartPLS 4 software. The results of the research show that there is a significant influence on the Shopee Live feature and religiosity on Islamic consumption behavior, while lifestyle has no effect on behavior. Islamic consumption. This shows that the promotion on Shopee Live does not make people shop because they want to and continue to behave in Islamic consumption.
Pengaruh Halal Lifestyle dan Product Bundling Terhadap Minat Beli Ulang dengan Mediasi Keputusan Pembelian Pada Produk Skincare Halal Ummah, Halizah Faridatul; Fikriyah, Khusnul
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p189-106

Abstract

The existence of a product bundling strategy and the necessity of implementing a halal lifestyle in Islam are things that must be considered when purchasing a product. The aim of this research is to analyze the influence of halal lifestyle and product bundling on repurchase intention by mediating purchasing decisions on halal skincare product. The research method uses quantitative methods using purposive sampling technique with a total of 133 respondents who were analyzed using SEM-PLS 4.0. The results of this research show that halal lifestyle and product bundling influence purchasing decisions, halal lifestyle and product bundling influence repurchase intention with decision mediation purchase. The result of this study are used as an appeal, especially for Muslim communities, to be more careful and not be tempted by cheap prices before buying halal skincare products. And this study can be used as literature related to halal lifestyle and product bundling on repurchase interest with purchasing decision mediation.
PENGARUH HALAL AWARENESS DAN ISLAMIC BRANDING TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN AMDK MAAQO MASYARAKAT MUSLIM JOMBANG Amalia, Nur Halizatul; Nurafini, Fira
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p121-134

Abstract

Consumer demand for halal food and beverages is increasing as the Muslim population Consumer demand for halal food and beverage needs is increasing as the Muslim population grows. Muslim communities who have knowledge about halal play an important role in the demand for halal products. So that makes business people have to consider halal aspects in their products. This study aims to analyze the effect of halal awareness and islamic branding on customer satisfaction through purchasing decisions for Maaqo brand bottled drinking water by Muslim communities in Jombang Regency. The data were analyzed using the SEM-PLS technique. The data used is primary data through distributing questionnaires. The research sample amounted to 130 respondents with certain criteria using purposive sampling technique. The results of this study indicate that halal awareness affects purchasing decisions. Halal awareness has no effect on customer satisfaction. Islamic branding affects purchasing decisions. Islamic branding has no effect on customer satisfaction. Purchasing decisions affect customer satisfaction. Halal awareness affects customer satisfaction through purchasing decisions. Islamic branding affects customer satisfaction through purchasing decisions for Maaqo brand bottled drinking water products. These results indicate that the Muslim community of Jombang district makes halal awareness and Islamic branding a determinant of customer satisfaction when through purchasing decisions for bottled water products.
PENGARUH INFLUENCER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PASMINA DI INDONESIA Savitri, Dien; Fikriyah, Khusnul
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p64-74

Abstract

The development of fashion trends, the desire to make purchases has increased even for items that are not truly needed. The purpose of this research is to identify and analyze the effect of influencers and price on the purchasing decisions of pashmina products in Indonesia. The quantitative method is used in this research, with primary data sources obtained through the distribution of online questionnaires. This study uses purposive sampling technique with a total of 106 respondents. The analysis in this study uses SEM-PLS analysis technique aided by Smartpls 4.0 software. From the testing and analysis conducted, this study finds that influencers and price have a significant influence on consumer purchasing decisions for pashmina products in Indonesia. The implication of the results of this research is that companies that use influencer services can provide quality content with their own characteristics to be able to have a positive impact on pashmina sales. Apart from that, affordable prices must be maintained in order to attract consumer interest.

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