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Andy Mulyana
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2021)" : 6 Documents clear
ANALYSIS OF PUBLIC INTEREST IN ONLINE TOURISM IN THE MIDDLE OF THE COVID-19 PANDEMIC Sugeng Santoso; Putri Aprilita Hapsari; Garys Difoasih; Susilo Edi Prianto
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1745

Abstract

This study aims to analyze people's interest in traveling in the era of the Covid-19 pandemic, with a focus on online tourism as an alternative to overcoming concerns about exposure to the virus and the imposition of Large-Scale Social Restrictions and Micro and Community- Scale Social Restrictions. The economic downturn in the midst of the threat of the spread of the pandemic which is not yet known when it will end, is a challenge for the government and society to adjust to the existing conditions. Currently, economic activities are re-opening by implementing health protocols to prevent and control the spread of the virus. It is necessary to restore tourists' trust in the midst of anxiety and the need to travel. This study used a qualitative descriptive research design with a cross sectional approach. Through an analysis of people' s interest in traveling in the era of the Covid-19 pandemic, it was found that the community (local tourists) had quite a high interest in online tourism. This is because the community assesses the urgency of fulfilling tourism needs during the Covid-19 pandemic, of course by paying attention to applicable health protocols. In the future, online tourism needs to be developed and introduced to the wider community, of course, judging by the magnitude of tourist attraction and the importance of restoring Indonesian tourism after the Covid-19 pandemic. Furthermore, further research needs to be carried out whether the development of online tourism based on technology and digital platforms will affect tourist visits directly to recreational areas and the implications for commodity transportation service providers or travel agents.
TUNDA ISLAND AS A TOURIST ATTRACTION IN TIRTAYASA DISTRICT, SERANG REGENCY Chotibul Umam; Evi Novianti
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1828

Abstract

The lack of research related to the potential for tourist attraction of Tunda Island from natural, artificial, cultural, and various other aspects based on existing conditions, is the urgency of this research. Tourist visits that are still fluctuating require special attention from the Serang Regency Government to optimize development. Therefore, this study's purpose is to identify the existing conditions and tourism potential of Tunda Island. Thus it can become a guideline for decision-making related to the tourism development in Tunda Island in the future. This research used qualitative research methods with a case study design. By purposive sampling, informants who are the community and tourism managers of Tunda Island were selected for in-depth interviews. The proportion of the results of this study was also more inclined to the field observations to achieve the research objectives. Secondary data came from literature studies related to previous research and also document studies from data to Tunda Island. The results showed that the potential of Tunda Island as a tourist attraction has the opportunity or the potential for natural or marine tourism. However, the potential cultural tourism attractions, both tangible and intangible, also need to be packaged and raised as a tourist attraction based on local potential. Also found in the potential for an artificial tourist attraction that can support tourism on Tunda Island. In the end, the results of this study expected to become input for the Serang Regency Government and other stakeholders to develop tourism activities that are relevant and able to integrate cultural, natural, and artificial tourism attractions.
FACTORS INFLUENCING INTENTION TO VISIT SOUTH KOREA DURING THE PANDEMIC Andena Noviyati Nabila; Ratna Asih Asih; Salsabila Putri Ramadhanti; Fakhrunnisa Fakhrunnisa; Usep Suhud
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1834

Abstract

This study examines the factors that influence the intention to visit South Korea during the pandemic. This study uses six measured variables: perceived benefits, destination image, e-word of mouth, destination service quality, culture, and visit intention. This study used a quantitative model by collecting data using an online questionnaire and with the criteria for female or male respondents aged 25 years and over and visiting South Korea during the pandemic. The data collection was carried out in January 2021. The total respondents in this study were 212 people consisting of 45 men and 167 women. The results obtained from this study, namely destination service quality has a positive effect on e-word of mouth, e-word of mouth has a positive impact on destination image.
FACTORS INFLUENCING TOURIST SATISFACTION AND REVISIT INTENTION TO CIBUNTU TOURIST VILLAGE DURING COVID-19 PANDEMIC Rosianna Sianipar; Jimmy M.H. Situmorang; Vasco A.H. Goeltom; Kevin Gustian Yulius
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1847

Abstract

The COVID-19 pandemic has a devastating impact on all world economic activities, including the tourism industry. Tourist satisfaction and revisit intention are two important factors in the recovery of economic activity in the tourism sector. These two variables are also influenced by tourists' perceptions of the COVID-19 protocol implemented by tourist destinations. Desa Wisata Cibuntu puts forward the concept of community-based tourism. Located in Kuningan Regency, West Java, its’ homestay is their main business. This study aims to analyze the factors that influence tourist satisfaction and tourists’ revisit intention to Desa Wisata Cibuntu during the COVID-19 pandemic. This research is an explanatory study that seeks to explain the causative relationships between endogenous and exogenous variables. The sampling technique used in this study was non-probability sampling with a convenience sampling method. The research instrument used was a questionnaire with 25 indicators and the data were analyzed using SEM with 100 respondents. The data obtained from the research instrument shows that all indicators meet the requirements of discriminant validity, convergent validity and reliability. The data were analyzed using the bootstrapping method using 5000 subsamples. The result is the coefficient of determination for tourist satisfaction is 87.6% and for interest in return visits is 91.6%. In the t test, 4 hypotheses were rejected, and 5 hypotheses were accepted. In conclusion, cultural contact has no significant effect on satisfaction and interest in return visits during the COVID-19 pandemic and satisfaction also does not have a significant effect on revisit intention. In this study, the COVID-19 protocol is one of the important factors affecting tourist satisfaction and revisit intention.
IMPLEMENTATION AND TOURIST PERCEPTION OF SAPTA PESONA AT TAMAN KUPU-KUPU, SUKAJADI TOURISM VILLAGE, BOGOR Riani P. Ishak
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1855

Abstract

This study aims to determine, describe, and analyze (1) the implementation of Sapta Pesona at Taman Kupu-Kupu in the Sukajadi Tourism Village and (2) the tourists' perception of Sapta Pesona actualization at Taman Kupu-Kupu in the Sukajadi Tourism Village. The research method used in this research is descriptive research with a mixed approach. Data collection techniques used are observation, interviews, questionnaires, and documentation and literacy. The analysis method used is (1) Miles and Huberman qualitative data analysis in the form of data reduction, data presentation, and drawing conclusions. Then the second is quantitative data analysis with descriptive statistical analysis using SPSS. The sample in this study were tourists who visited the Taman Kupu-Kupu in Sukajadi Tourism Village in May 2021, which is limited due to pandemic Covid-19. The results of this study indicate that (1) the application of Sapta Pesona Taman Kupu-Kupu Sukajadi Tourism Village on the seven elements has generally been carried out well, however, each indicator still can be improved to the most optimal level, in particular for elements safe, clean, cool, and beautiful. Furthermore, a survey on tourist perceptions in regard to the implementation of Sapta Pesona at Taman Kupu-Kupu Sukajadi Tourism Village is rated excellent on these elements: orderliness, friendliness, and memorable. Various efforts can still be worked on to reach maximum value for Sapta Pesona implementation. By improving its organizational strategy, providing skills training for its employee, preparing written and displayed Standard Operating Procedure in the park, building cooperation with related parties and improving marketing and promotion strategy are some recommendations can be conducted by the management of Taman Kupu-Kupu Sukajadi Tourism. Based on the results of this study. Moreover, it is strongly recommended that the Bogor Regency Tourism and Culture Office should pay more attention to conducting regular supervision of developing tourism villages in Bogor so that the implementation of Sapta Pesona can be optimized. Keywords: Sapta Pesona, Tourist Perception, Tourism Village , Sukajadi Village
ANALYSIS OF MARKETING ASPECT IN FEASIBILITY STUDY OF ASIAN CULTURE GALLERY IN WEST JAKARTA Nova Sitorus; Juliana Juliana; Chaterine Kho
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1864

Abstract

Based on the data and explanation above, the writer decided to make a business feasibility study from the marketing aspect of an art gallery. The art gallery that will be discussed in this business feasibility study is entitled Asian Culture Gallery. The Asian Culture Gallery, located in West Jakarta, is an art gallery that displays various paintings and explanations of traditional culture, such as traditional dances, special foods, official languages ​​and also traditional clothing from various countries in Asia. These countries include South Korea, Japan, Indonesia, India and the Middle East. In order to produce supporting data, reliable data sets and sources are needed. Therefore, the data obtained must be valid and reliable data. The business feasibility study of the Asian Culture Gallery located in West Jakarta collects data using scientific methods, namely primary data and secondary data. This art gallery will also display some examples of paintings, information and products from the country concerned. The Asian Culture Gallery questionnaire has been distributed online to 153 respondents to find out market interest and responses to questions or statements given. From a market perspective, this gallery is worth running. Keyword: Market, Feasibikity, Gallery, Business

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