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FACTORS INFLUENCING TOURIST SATISFACTION AND REVISIT INTENTION TO CIBUNTU TOURIST VILLAGE DURING COVID-19 PANDEMIC Rosianna Sianipar; Jimmy M.H. Situmorang; Vasco A.H. Goeltom; Kevin Gustian Yulius
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 1 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i1.1847

Abstract

The COVID-19 pandemic has a devastating impact on all world economic activities, including the tourism industry. Tourist satisfaction and revisit intention are two important factors in the recovery of economic activity in the tourism sector. These two variables are also influenced by tourists' perceptions of the COVID-19 protocol implemented by tourist destinations. Desa Wisata Cibuntu puts forward the concept of community-based tourism. Located in Kuningan Regency, West Java, its’ homestay is their main business. This study aims to analyze the factors that influence tourist satisfaction and tourists’ revisit intention to Desa Wisata Cibuntu during the COVID-19 pandemic. This research is an explanatory study that seeks to explain the causative relationships between endogenous and exogenous variables. The sampling technique used in this study was non-probability sampling with a convenience sampling method. The research instrument used was a questionnaire with 25 indicators and the data were analyzed using SEM with 100 respondents. The data obtained from the research instrument shows that all indicators meet the requirements of discriminant validity, convergent validity and reliability. The data were analyzed using the bootstrapping method using 5000 subsamples. The result is the coefficient of determination for tourist satisfaction is 87.6% and for interest in return visits is 91.6%. In the t test, 4 hypotheses were rejected, and 5 hypotheses were accepted. In conclusion, cultural contact has no significant effect on satisfaction and interest in return visits during the COVID-19 pandemic and satisfaction also does not have a significant effect on revisit intention. In this study, the COVID-19 protocol is one of the important factors affecting tourist satisfaction and revisit intention.
PENGENALAN DAN PELATIHAN MENGENAI PROFESSIONAL ETHICS DAN SOCIAL RESPONSIBILITIES FOR HOSPITALITY AND TOURISM [INTRODUCTION AND TRAINING ON PROFESSIONAL ETHICS AND SOCIAL RESPONSIBILITIES FOR HOSPITALITY AND TOURISM] Juliana Juliana; Rudy Pramono; Rosianna Sianipar; Febryola Indra
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.2611

Abstract

Community service is an undertaking that involves exchanging information and expertise in order to increase a feeling of caring for the local community. The goals of community service programs are to (1) exchange students' expertise and skills through courses at Pelita Harapan University's Faculty of Tourism, and (2) to give back to the community. (2) To train human capital for professional careers, especially in the hospitality and tourism industries, in the Normal period. (3) To put the expertise and skills acquired by students at Pelita Harapan University's Faculty of Tourism to use. This activity was attended by 323 respondents spread across several universities in Indonesia, which took place virtually. Therefore, the Community Service team created a community service activity program in the form of a webinar. It is hoped that this activity can be helpful for students / the general public and be developed in the future. With this webinar, participants can get an overview of professional ethics and social responsibility in hospitality and tourism and can apply it in the professional world. BAHASA INDONESIA ABSTRACT: Dedikasi kepada warga merupakan aktivitas yang dicoba buat tingkatkan rasa hirau warga dekat dengan metode memberikan ilmu ataupun keahlian kepada warga dekat.( 1) Memberikan pengetahuan serta keahlian yang dipunyai oleh mahasiswa lewat mata kuliah di Fakultas Pariwisata, Universitas Pelita Harapan,( 2) Mempersiapkan sumber energi manusia buat merambah dunia practitioner paling utama bidang perhotelan serta pariwasata( 3) Buat mengaplikasikan ilmu serta pengetahuan yang diperoleh mahasiswa lewat riset di Fakultas Pariwisata, Universitas Pelita Harapan. Kegiatan ini diikuti oleh 323 responden yang tersebar pada beberapa perguruan tinggi di Indonesia yang berlangsung secara virtual. Oleh karena itu, tim Pengabdian kepada Masyarakat membuat program kegiatan pengabdian kepada masyarakat dalam bentuk webinar. Diharapkan kegiatan ini dapat bermanfaat bagi mahasiswa/masyarakat umum dan dapat dikembangkan di masa depan. Dengan webinar ini para peserta dapat mendapatkan gambaran mengenai etika profesi dan tanggung jawab sosial di dunia perhotelan dan pariwisata serta dapat mengaplikasikannya di dunia professional. 
PENGARUH MEDIA SOSIAL TERHADAP PROSES PEMILIHAN HOTEL BAGI WISATAWAN (STUDI KASUS PADA MAHASISWA PROGRAM STUDI PENGELOLAAN PERHOTELAN UNIVERSITAS PELITA HARAPAN) Rosianna Sianipar
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 3, No 2 (2020): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v3i2.2485

Abstract

Penelitian ini bertujuan untuk mengidentifikasi bagaimana media sosial dapat mempengaruhi pengambilan keputusan wisatawan dalam menentukan pemilihan hotel dan untuk mengetahui apa saja tahapan yang dilalui oleh wisatawan dalam menentukan pemilihan hotel melalui media sosial. Penelitian ini menggunakan metode kualitatif. Dengan melakukan penelitian kualitatif, peneliti dapat mengumpulkan data-data yang berupa penjelasan dan opini yang diberikan oleh responden. Teknik wawancara yang digunakan di dalam penelitian ini adalah menggunakan teknik wawancara terstruktur dan tidak terstruktur. Peneliti Menyusun terlebih dahulu daftar informasi yang diperlukan. Kemudian peneliti akan mengajukan pertanyaan secara langsung kepada responden saat wawancara berdasarkan daftar informasi tersebut dan jawaban yang diberikan responden. Dalam penelitian ini menggunakan sampel non probabilitas, yaitu judgement sampling. Judgement sampling menggunakan usaha lebih untuk menemukan dan mendapatkan akses kepada orang yang memiliki informasi yang dibutuhkan. Yang menjadi responden dalam penelitian ini adalah mahasiswa Program Studi Pengelolaan Perhotelan, Universitas Pelita Harapan.
Implementation of Sustainable Tourism in Bekelir Village Rosianna Sianipar; Nova Bernedeta Sitorus
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

In order to avoid these negative impacts, the application of tourism experiences a hurdle, namely how to find methods to increase welfare by using natural resources in an efficient manner wisely in order to meet the needs of future generations. Therefore, the implementation of sustainable development is needed to maintain tourist destinations in various aspects. Sustainable development is development that meets the needs of the present and does not reduce its ability to meet the needs of future generations. Sustainable tourism development is all forms or types of development, regulation, and integrated tourism activities to ensure the maintenance of natural and cultural resources that aim to ensure long-term and sustainable prosperity. The purpose of this study is to analyze the implementation of sustainable tourism in Bekelir Village. The type of research that the research team used in this study was qualitative research. Based on the results of research with interview techniques on the Implementation of Sustainable Tourism in Bekelir Tourism Village, the following conclusions can be drawn. Bekelir Tourism Village implements sustainable tourism and its application according to which can be measured through the three indicators proposed by Durovic & Lovrentjev (2014), namely the social, economic, and environmental dimensions. Regarding the social dimension, Bekelir Tourism Village has been conserving its cultural heritage, paying attention to social carrying capacity, and maintaining its local wisdom. Regarding the economic dimension, tourism has a positive influence by presenting tourism products with good quality which can be seen from the economic benefits for local communities, Institutional regulation, Seasonality of tourism activity. Regarding the environmental dimension, Bekelir Tourism Village has considered carrying capacity and reducing pollution from tourism activities which can be seen from the management and protection of the environment as well as waste management.
The Role of Servicescape, Word of Mouth, Perceived Value of Customer's Behavioral Intention Arifin Djakasaputra; Juliana; Amelda Pramezwary; Rosianna Sianipar
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this research is to investigate the relationship between Servicescape, word of mouth, and the perceived value of customer behavioral intention. Non-probability sampling is used in this study. A sample of 100 respondents was used to test the relationships between specified variables using structural equation modeling (SEM). A seven-point Likert scale was used to assess all indicators. It was discovered that servicescape components have no effect on behavioral intention; however, perceived value and word of mouth have an effect on behavioral intention. To improve validity and reliability, future researchers may replicate the study with more extensive and cross-sectional segments. Future research could look into the moderating role of customer characteristics in the relationship hypothesized in this study. Increase the number of respondents, use different sampling methods, add other variables, and use different units of analysis are all suggestions for future research.
Nomad Tourism Development Strategy in Super Priorities Tourism Destinations Labuan Bajo Rosianna Sianipar; Nova Bernedeta Sitorus; Juliana
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this research is to examine tourism development and identify the application of nomadic tourism in destinations Labuan Bajo super priority tourism. This study also aims to determine strategies that can be used to develop nomadic tourism in tourist destinations Labuan Bajo's super priority. This study uses a qualitative method, presenting the data in words, descriptions and descriptions. In this case, the qualitative data in question are how to apply nomad tourism and its development in super tourist destinations Labuan Bajo priority. Nomad tourism is a new style of travel and has been very suitable for development since the Covid-19 Pandemic. Nomad tourism has a concept where tourists can stay for some time with movable amenities. Nomad tourism also has the potential to develop in many tourist destinations in Indonesia with a complete tourism component, one of which is Labuan Bajo. Labuan Bajo has the potential to develop nomad tourism because it has many good amenities with criteria star and non-star with different price levels. Travel concept nomads are in great demand by tourists of productive age, namely 35-55 years and have income and rely heavily on the latest information in determining travel activities. Labuan Bajo has the potential to be developed as a destination for travel to nomads and become one of the ways to increase return visits tourists to Labuan Bajo.
Generation Z's Satisfaction with Online Purchases of Local Brand Coffee During the Covid-19 Pandemic in Greater Jakarta: The Impact of E-Service Quality and Food Quality Nonot Yuliantoro; Jessie Febriani; Maureen Manuela; Vida Elissa; Juliana; Rosianna Sianipar
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

For any coffee shop business to achieve client happiness, especially when selling online, e-service and food quality are crucial considerations. Customers who could previously order directly are now using an internet meal delivery service to order the desired food or drink due to the COVID-19 epidemic. The purpose of this study was to ascertain whether the quality of food and electronic services had an impact on Generation Z's happiness with local brand coffee purchases made online during the Covid-19 pandemic. A survey method is employed in this study. An online questionnaire will be used to gather the data. Data collection will take place in October 2020 during the Covid-19 epidemic, with the target audience being Generation Z clients in Jabodetabek with an age range of 18 to 25. using a convenience sampling strategy for data collection. The PLS-SEM will be used to test the data analysis. According to the study's findings, the quality of electronic services has a favorable impact on customer happiness, and the quality of the food has a substantial impact as well.
What Drives Intention to Stay Longer? Evidence Hotel Customer Indonesia Juliana Juliana; Arifin Djakasaputra; Rosianna Sianipar; Nova Bernedeta Sitorus; Sandra Maleachi; Gunawan Prabowo
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 2 (2022): Oktober 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i2.2850

Abstract

Hotels have become a place associated with tourism and are needed when people travel for more than one night. Each prospective visitor has different criteria in choosing a hotel or inn, one of which is a measure of the application of health and safety, increasing customer satisfaction, satisfying service and increasing customer value. The purpose of this study was to examine whether customer value, health and safety, service quality, customer satisfaction had an effect on intention to stay longer. Data analysis in this study using PLS-SEM. The population in this study are consumers who have stayed at hotels in Indonesia. This study used 160 respondents to fill out a questionnaire with a Likert scale of 1-6. The sampling technique used is simple random sampling. The results showed that customer value, health and safety, service quality, customer satisfaction had a positive and significant effect on intention to stay longer. Furthermore, this research provides discussion, implications and conclusions. This study provides theoretical and managerial implications for understanding respondents' intentions to stay longer in hotels.Keywords: customer value, health and safety, service quality, customer satisfaction, intention to stay longer
PENINGKATAN LAYANAN HOTEL MELALUI PELATIHAN OPERASIONAL TATA GRAHA PADA AREA PUBLIK Yustisia Kristiana; Theodosia C. Nathalia; Wulanmeiaya Wowor; Rosianna Sianipar
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1644

Abstract

Tata graha merupakan salah satu departemen di dalam hotel yang bertugas menangani hal yang berkaitan dengan kerapian, keindahan, kebersihan, kelengkapan, kenyamanan, keamanan, dan kesehatan seluruh area publik dengan tujuan memberikan rasa aman nyaman kepada tamu dan karyawan selama berada di hotel. Yayasan Emmanuel sebagai organisasi nirlaba fokus pada pendidikan, memiliki kepedulian untuk memberikan pengetahun dan keterampilan di bidang perhotelan bagi anak- anak asuh. Bidang perhotelan dilihat sebagai sektor yang dapat menjadi pilihan untuk bekerja dalam upaya peningkatan ekonomi keluarga. Permasalahan yang dihadapi oleh Yayasan Emannuel sebagai mitra adalah tidak memiliki kapasitas dalam pengembangan pengerahun dan keterampilan di bidang perhotelan khususnya tata graha. Solusi yang ditawarkan adalah dengan memberikan pelatihan. Tujuan dari kegiatan ini adalah untuk meningkatkan pengetahuan dan keterampilan dalam melaksanakan operasional departemen tata graha di hotel, khususnya pada bagian area publik yang pada akhirnya dapat meningkatkan layanan hotel. Metode yang dilakukan yaitu sosialisasi program, melakukan pelatihan, dan evaluasi. Kegiatan ini berjalan dengan lancar diikuti oleh 27 siswa dan para peserta mendapatkan edukasi tentang operasional pada area publik.
PELATIHAN BAHASA INGGRIS BAGI PENGELOLA HOMESTAY KAMPUNG ULOS HUTA RAJA Sandra Maleachi; Juliana Juliana; Rosianna Sianipar; Nova Bernedeta Sitorus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.15200

Abstract

Kompetensi Bahasa Inggris berperan sangat penting dalam pengembangan desa wisata. Kompetensi tersebut berdampak pada kualitas pelayanan, sebagai contoh, dapat memudahkan komunikasi antara pelaku pariwisata dengan para wisatawan yang mengujungi suatu daya tarik wisata, penjelasan obyek wisata kepada penutur berbahasa Inggris, dan promosi suatu obyek wisata ke seluruh dunia. Pengelola homestay harus memiliki kemampuan berkomunikasi bahasa Inggris yang mumpuni demi kelancaran dan kesuksesan pelayanan wisatawan di desa wisatanya. Program Pengabdian kepada Masyarakat (PkM) ini dilakukan berdasarkan analsis kebutuhan di Kampung Ulos Huta Raja, yang walaupun hanya berfokus pada pelatihan bahasa Inggris pariwisata saja namun bertujuan untuk meningkatkan kualitas SDM di Kampung Ulos Huta Raja. Adapun kegiatan PKM ini dilaksanakan dengan pemateri adalah Dosen Bahasa Inggris Pariwisata di Fakultas Pariwisata Universitas Pelita Harapan. Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan pelatihan bahasa Inggris bagi pengelola homestay di Kampung Ulos Huta Raja dengan topik dan metode yang telah ditentukan. Untuk mengukur keberhasilan kegiatan ini, akan dilakukan metode pre tes dan pos tes. Secara keseluruhan, kegiatan ini menunjukkan upaya yang baik dalam menyusun rundown yang terstruktur, menyediakan materi yang relevan, dan melibatkan peserta secara aktif. Evaluasi positif ini dapat dijadikan dasar untuk memperbaiki dan meningkatkan kualitas kegiatan serupa di masa mendatang.