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Fakultas Dakwah UIN Saizu Jl. Jend. A. Yani No. 20A Purwokerto 53126 Jawa Tengah - Indonesia
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Komunika: Jurnal Dakwah dan Komunikasi
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 19781261     EISSN : 25489496     DOI : https://doi.org/10.24090/komunika
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Komunika is a journal published by the Dakwah Faculty of IAIN Purwokerto, which has a concentration related to the field of Dakwah, Islamic Communication, communication theory, mass communication, dakwah management, dakwah messages, dakwah media, dakwah methods, dakwah organizations, Islamic broadcasting, Islamic journalism, public relations, dakwah, dakwah in the digital era. Journal Komunika really expects the participation of submission of manuscripts or articles that are expected to be published in every print or electronic edition. Through the journal, Komunika will improve the quality of the content of the manuscript or articles in accordance with the rules of the journal Komunika and the results can be useful for the progress of science and society.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
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Search results for , issue "Vol. 19 No. 2 (2025)" : 12 Documents clear
Media Shifting: A Study of Generation Z's Preferences on Television and Digital Platforms Soefijanto, Totok Amin; Latief, Rusman; Suradi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13695

Abstract

This study aims to understand Generation Z's media preferences and provide strategic recommendations for the media industry, particularly television and digital media, in maintaining relevance in the hybrid media era. The urgency of this research lies in its contribution to the development of mass communication studies, while also providing practical insights for media managers in designing programs that are adaptive, credible, and appropriate to the needs of the younger generation, especially Gen Z. This study used a Focus Group Discussion (FGD) method to examine Generation Z's arguments on media practices and expectations regarding television and digital platforms, represented by university students. The results showed that digital platforms, including social media, YouTube, and Netflix, were preferred due to their accessibility, flexibility, and suitability for a multitasking lifestyle. However, participants considered information on social media to be less credible, and they still considered television to have advantages due to its disciplined production standards. A nostalgic phenomenon among students also emerged, particularly educational television programs from the 2000s, which can be utilized in the future by combining traditional values with contemporary innovation. Referring to the Uses and Gratification theory, this study confirms that Generation Z is an active group of media users who consume content to fulfill social, cognitive, entertainment, and personal identity needs.
Negotiating Authority: Argumentative Techniques in Da’wah Narratives on Hijab Maimunah; Prianto, Agung Teguh
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13954

Abstract

The contemporary discourse on the hijab reflects not only religious norms but also ongoing debates among Islamic scholars regarding interpretation and authority. This study examines how leading preachers—Quraish Shihab, Ustaz Adi Hidayat, and Ustaz Wijayanto—construct arguments about hijab regulation, with a focus on their use of scriptural sources, authority methods, and contextual reasoning. Employing a comparative qualitative approach grounded in Stephen Toulmin’s model of argumentation, this research analyzes their public statements, sermons, and writings. The findings indicate significant methodological variance: Quraish Shihab adopts a contextual and adaptive approach, whereas Ustaz Adi Hidayat and Ustaz Wijayanto apply a literal and traditionalist method. Despite their differences, all three rely foremost on the Qur’an and Hadith as sources of religious authority. These approaches have tangible effects on Muslim practices and perceptions regarding the hijab. The study emphasizes that scholarly argumentation, grounded in credible sources and critical engagement, is crucial for fostering a pluralistic and constructive intellectual climate within contemporary Islamic discourse.

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