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Fakultas Dakwah UIN Saizu Jl. Jend. A. Yani No. 20A Purwokerto 53126 Jawa Tengah - Indonesia
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Komunika: Jurnal Dakwah dan Komunikasi
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 19781261     EISSN : 25489496     DOI : https://doi.org/10.24090/komunika
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Komunika is a journal published by the Dakwah Faculty of IAIN Purwokerto, which has a concentration related to the field of Dakwah, Islamic Communication, communication theory, mass communication, dakwah management, dakwah messages, dakwah media, dakwah methods, dakwah organizations, Islamic broadcasting, Islamic journalism, public relations, dakwah, dakwah in the digital era. Journal Komunika really expects the participation of submission of manuscripts or articles that are expected to be published in every print or electronic edition. Through the journal, Komunika will improve the quality of the content of the manuscript or articles in accordance with the rules of the journal Komunika and the results can be useful for the progress of science and society.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 11 Documents
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Search results for , issue "Vol. 20 No. 1 (2026)" : 11 Documents clear
Transformative Da'wah Communication for Marginalized Communities: A Case Study of Majelis Sabilu Taubah Wahyudi, Ruhan; Nur Afni Khafsoh; Matroni
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13480

Abstract

This study examines the transformation of socio-religious consciousness among marginalized communities through the Majelis Sabilu Taubah, Blitar, led by Gus Iqdam. The phenomenon under investigation involves revitalizing religious meaning and social inclusion for individuals who are often excluded from formal religious spaces. The research focuses on how Sabilu Taubah reconstructs cultural and religious values through inclusive da’wah practices and participatory community engagement. Employing a qualitative case study approach, primary data were collected through in-depth interviews, participant and non-participant observation, and systematic documentation. These data were then analyzed using the theoretical framework of social construction by Berger & Luckmann and the concept of the “global village” by McLuhan. The findings indicate that Gus Iqdam’s approach, characterized by accessible language, humor, and cultural sensitivity, facilitates the externalization, objectification, and internalization of religious and social values among marginalized groups. The process leads to positive changes in personal attitudes, enhanced solidarity, and the reintegration of former street dwellers, ex-punks, and marginalized individuals into broader society. This study highlights the pivotal role of inclusive religious communities in fostering socio-cultural transformation and sustained empowerment of previously marginalized populations, leveraging digital platforms.
Cultural Da’wah and Political Communication in Colonial Java: A Study of Traditional Islamic Discourse and Social Resistance Addiansyah, M. Nur Rofiq; Khofifah, Melina Nurul; Susanti, Endang; Wahyuningsih, Sri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.15279

Abstract

This study explores the cultural and traditional Islamic political da’wah represented by KH. Asnawi, a conventional scholar who integrated da’wah, education, and socio-political activism within the context of Dutch colonialism. The research addresses the need to reinterpret da’wah not only as a religious activity but as a form of political communication that nurtures social awareness and cultural resistance. The study focuses on how KH. Asnawi integrated da’wah, education, and organizational activism to strengthen Islamic identity and mobilize collective resistance. Using a qualitative method that combines historical and documentary approaches, the analysis draws on texts such as Fasholatan, archival sources, and organizational records. The findings show that KH. Asnawi employed cultural and persuasive communication strategies through poetry, madrasah education, and Islamic organizations (Sarekat Islam and Nahdlatul Ulama). His da’wah functioned at cognitive, affective, and behavioral levels, transforming individual piety into social solidarity. Viewed through Social Penetration Theory and Persuasive Communication Theory, his strategy demonstrates how religious communication can evolve from emotional engagement to political mobilization. The study contributes to the scholarship of Islamic communication by revealing da’wah as a contextual and transformative process that bridges spirituality, culture, and social change.
Contesting Western Narratives: A Multimodal Analysis of Al Jazeera’s Terrorism Discourse on the Israel–Palestine Conflict Syafuddin, Khairul; Mahanani, Prima Ayu Rizqi; Ihsani, A. Fikri Amiruddin
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13071

Abstract

The escalating Israeli Palestinian conflict since October 2023 highlights the role of media in shaping public perception. Al Jazeera English utilizes YouTube to disseminate information globally, influencing opinions through a documentary video entitled "How Israel Won the West | The Big Picture." This study analyzes the discourse of terrorism carried out by Israel as a form of violation of international humanitarian law. This research employed an explora- tory qualitative approach, utilizing multimodal discourse analysis techniques. The selected documentary video serves as the unit of analysis due to its employment of various modes that influence the discourse directed at the audience. The results of this study indicate that the discourse in the documentary reflects violations of international humanitarian law com- mitted by Israel in the conflict with Palestine. The narrative and visuals presented highlight Israel's actions that are often justified, creating the impression of immunity from humanitar- ian law despite attacking civilians. Strong support from Western countries such as the United States further strengthens Israel's position and hinders the implementation of the law that should be carried out. This investigation advances the field of international media studies by illustrating how Al Jazeera utilized the YouTube platform to contest prevailing Western- backed narratives and to mobilize global public opinion regarding the conflict.
Photovoice: An Alternative Method for Inclusive Research in Re- vealing the Collective Memory of Space and Identity in Salatiga Sukmi, Sih Natalia; Kristiyani, Dian Novita
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13206

Abstract

Communication studies increasingly confront the complexity of social spaces and the need for inclusivity. This study explores the implementation of photovoice as an alternative method for inclusive research, aiming to provide equal participation for youth communities in Salatiga, including individuals with disabilities. The research seeks to uncover how collective memory and urban identity are constructed through visual narratives and participatory engagement. Employing a qualitative approach within a constructivist paradigm, data were collected from 14 informants through focus group discussions, interviews, and 30 photographs, then analyzed using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework. Findings indicate that photovoice facilitates participants’ reflection on spatial experiences and personal memories, encouraging dialogue across diverse backgrounds. It strengthens participants’ roles as co-creators of knowledge and offers a visual platform for expressing marginalized perspectives. Despite interpretative challenges, photovoice proves effective in revealing lived experiences and fostering inclusivity. The study concludes that photovoice serves as an innovative and participatory approach to inclusive research. Its broader implication emphasizes the potential of visual methods to democratize knowledge production, enhance equitable representation, and contribute to the reconstruction of urban and cultural identities within contemporary communication studies.
Digital Political Communication on Twitter: Analysis of Gerindra Party’s Branding and Voter Engagement in Indonesia’s 2024 Election​ Suparto, Diryo; Kushandayani; Dwimawanti, Ida Hayu; Yuniningsih, Tri; Habibullah, Akhmad; Bhandari, Rahul
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13655

Abstract

Social media confers numerous benefits that exert substantial influence within society, establishing Twitter as a prominent platform for political communication. This research examines the effect of Gerindra Party's Twitter account on shaping voter engagement in the 2024 election. The Gerindra Party maintains the Twitter account named 'Gerindra', which has published 3,250 tweets and has garnered 679,854 followers.  The research employs a descriptive qualitative method to analyze the Twitter accounts of the Gerindra and Prabowo parties, specifically the accounts of Gerindra and Prabowo.  In analyzing the data, the NVivo 14 Plus application is used to explore the various relationships and networks within the version.  The data analysis process in this research begins with the data input stage, which retrieves data from Twitter using the NCapture feature in NVivo. This stage encompasses data collected from the start of the active account, followed by coding, exploration, data visualization, data presentation, and conclusion.  The study reveals that the Gerindra Party utilizes Twitter strategically for political communication and digital branding, thereby shaping its public image and fostering voter loyalty. It finds that product-oriented and ideological campaigns, including social-issue messages and the “Gemoy” candidate branding, are more dominant than purely candidate-focused content. It also reveals that, despite a large follower base, engagement remains moderate and is driven more by Prabowo Subianto’s personal appeal than by institutional messaging.​
Reconfiguring Da’wah in Digital Modernity: Engaging Generation Z in the Age of New Media Saefulloh, Aris; Zalafi, Zahratika; Triyustino, Supriyadi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13082

Abstract

The rapid expansion of digital platforms has generated unprecedented access to religious content, while simultaneously producing information overload, misinformation, and competition with non-beneficial content. This condition raises critical questions regarding how da’wah actors adapt their strategies and how Generation Z interprets religious messages within a saturated digital environment. The study aims to analyze the orientation, challenges, and strategic adjustments of contextual da’wah targeting Generation Z. A qualitative approach was employed using in-depth interviews with selected preachers and members of Generation Z, complemented by document analysis of digital da’wah content. Data were analyzed thematically to identify patterns in media use, message construction, and audience reception. The findings indicate that digital da’wah has shifted from a one-way transmission model to a dialogical and participatory format. Preachers actively utilize social media to create interactive spaces that connect Islamic teachings with the everyday realities of Generation Z. However, they face significant challenges related to algorithmic visibility, misinformation, and the dominance of entertainment-driven content. Effective strategies emphasize message clarity, contextual relevance, and value-based engagement without compromising core Islamic principles. These results demonstrate that generational context and digital infrastructures substantially reshape the orientation and practice of contemporary da’wah.
Multicasting, Regulation, and Public Value: Reconfiguring Public Broadcasting in Indonesia’s Digital Era Fasta, Feni; Dwiana, Ressi; Widianti, Ezki Tri Rezeki
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13453

Abstract

This study addresses the persistent gap between technological transformation and the substantive realization of public service broadcasting in Indonesia’s digital television transition. Although digital migration has expanded multiplexing capacity and channel availability, it remains unclear whether these developments have strengthened the public service mandate of Televisi Republik Indonesia (TVRI). The research aims to examine how TVRI utilizes digital multicasting infrastructure to diversify channels, enhance content quality, and fulfill its public service obligations. This study employs a qualitative case study design. Data were collected through in-depth interviews with key institutional actors, policy analysis of broadcasting regulations, and systematic observation of TVRI’s digital channel programming. The analysis focuses on institutional capacity, regulatory frameworks, and patterns of content diversification and accessibility. The findings indicate that digitalization has significantly enhanced TVRI’s technical capacity, particularly in multiplexing management and channel expansion. However, this technical advancement has not been accompanied by a proportional transformation of content strategy. Channel diversification remains limited, accessibility features are inconsistently implemented, and educational specialization has not materialized as a dedicated service. Regulatory gaps and chronic budgetary constraints further restrict institutional innovation. The study concludes that technological migration alone is insufficient to achieve public service objectives without coherent governance reform, sustainable funding, and clear digital content mandates.
Generation Z's Preferences for Messages of Happiness: A Quantitative Analysis of Material Attributes, Methods, Media, and Dai Characters 'Ubudiyah, Farikhatul; Rohimi, Primi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.14938

Abstract

The rise of digital da'wah has shifted religious learning for Generation Z to online platforms, but a clear understanding of their content preferences remains a research gap. This study employed a quantitative approach using conjoint analysis to map these preferences, particularly regarding the concept of da'wah with material on happiness. Data were collected from 180 valid student respondents (Gen-Z) and analyzed to evaluate a combination of four attributes: da'wah character, da'wah material, method, and digital media. The results revealed a definitive hierarchy of preferences, with da'wah material being the most determining factor (importance value: 36.178), followed by media (30.538), method (16.999), and da'wah character as the least influential (16.285). Audiences showed a strong preference for content on concrete social relationships, such as being a dutiful child (utility: 0.057) and having a good partner (0.026), and preferred thematic and advice-based methods over discussion. These findings fundamentally challenge the prevailing influencer-based marketing paradigm, demonstrating that for this demographic, the substance of the message is more important than the persona of the messenger. The study concludes that effective digital da'wah requires a strategic shift toward message-centric management, prioritizing practical, solution-oriented content delivered by competent and inspiring figures.
Digital Literacy and Media Trust in Instagram-Based Da’wah Engagement: An Integrative Quantitative Model Rahmawati, Endang; Rizky, Muhammad; Zukhrufillah, Irfani; Nasir, Badlihisham Bin Mohd
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.14972

Abstract

The rapid expansion of digital communication has intensified the circulation of religious content on social media, while simultaneously increasing exposure to misinformation. In this context, digital literacy and media trust are assumed to play a decisive role in shaping students’ engagement in digital da’wah. However, limited empirical research has examined the combined influence of these variables within an integrated framework. This study aims to analyze the partial and simultaneous effects of digital literacy and media trust on university students’ interest in conducting da’wah through Instagram. This research employed a quantitative correlational design. The sample comprised 75 students from the Islamic Communication and Broadcasting Study Program at IAIN Kendari and at Muhammadiyah Mataram University. Data were collected using a structured Likert-scale questionnaire and analyzed through multiple linear regression. The findings indicate that both digital literacy and media trust have positive, statistically significant effects on students’ interest in digital da’wah. Digital literacy emerged as the strongest predictor. Simultaneously, both variables explain 56% of the variance in students’ interest (R² = 0.560; p < 0.001), demonstrating substantial explanatory power. These results confirm that cognitive competence and affective trust jointly shape students’ participation in social media-based religious communication. This study contributes to the development of Islamic Broadcasting Communication by providing an integrative empirical model. Practically, it underscores the importance of strengthening digital literacy and fostering credible media environments to support responsible and active digital da’wah among university students.
Intersection of the Metaverse, Muslim Identity, and Radicalization Risks: A Global Systematic Review of Digital Religious Communication Widyaningsih, Rindha; Megia, Francisco Villacampa
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the intersection of the metaverse, Muslim identity, and the risks of radicalization in the context of digital religious communication. The central research questions are: (1) What metaverse platforms do Muslim communities employ for religious practices and communication? (2) How is the representation of muslim identity in virtual spaces? (3) What radicalization risks and recruitment strategies emerge? Methodologically, a Systematic Literature Review (SLR) was conducted following PRISMA guidelines. Data were collected from reputable journal databases, leaving 68 studies for synthesis. The findings demonstrate that Muslim communities utilize various digital platforms for daʿwah, ritual practices, and the expression of identity. The platforms include mainstream social media as well as immersive environments based on Virtual Reality (VR) and Augmented Reality (AR). The utilization of these platforms also presents a potential risk of radicalization through algorithmic amplification. Such risks manifest as avatar manipulation and identity forgery. Gaming ecosystems are equally exploited to facilitate extremist grooming. The metaverse provides opportunities to enhance religious communication; however, it also introduces vulnerabilities that require careful attention and mitigation.

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