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INDONESIA
SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1, No 1 (2021)" : 5 Documents clear
Pengaruh inovasi produk olahan nanas terhadap keunggulan bersaing berkelanjutan (studi pada Koperasi Kelompok Tani Tunas Makmur di Desa Kampung Jawa Kabupaten Bengkalis) Halimatussadiah Halimatussadiah; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.556 KB) | DOI: 10.52364/synergy.v1i1.1

Abstract

Research conducted by the author aims to see the effect of innovation of processed pineapple products on sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency). This Research also aims to determine the dimensions of product innovation that have the most influence on sustainable competitive advantage. Sampling using saturated sampling method or census. The data in this research were obtained through a questionnaire, and the data analysis used was simple regression analysis with the SPSS v.22 application. The results of data analysis show that the innovation of processed products partially affects sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency).
Analisis inovasi produk pada ekonomi kreatif sektor kerajinan galeri Batik Tabir Riau di Kota Pekanbaru Shafira Amalia Ramadhani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.247 KB) | DOI: 10.52364/synergy.v1i1.2

Abstract

This research aims to increase creative economy competitiveness in Pekanbaru city specifically for batik craft sub-sector. This research was conducted with descriptive and quantitative methods, reffering to Galeri Batik Tabir Riau Ranis product innovation. The research data is composed of primary and secondary data. To obtain primary data, researcher uses observations, focused discussion and interview methods, and for the secondary data refers to Central Agency on Statistics Indonesia, literature books, journals, and internet. From the questionnaire data and focused discussion process, this research can be conclude that using SO strategy, that is utilize the power of opportunity, can increase economy competitiveness on Galeri Batik Tabir Riau Rani.
Strategi penjualan polis asuransi kebakaran Studi kasus: PT. Asuransi Jasa Indonesia Cabang Pekanbaru Qomariah Lahamid; Hafizah Indriyanti
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.019 KB) | DOI: 10.52364/synergy.v1i1.3

Abstract

This study aims to determine the sales strategy carried out by PT. Pekanbaru Indonesia Services Insurance Branch. This research is a qualitative descriptive study. The data used in this language are secondary and primary data. The informants in this study were the leadership and marketing division of PT. Insurance Services Indonesia Pekanbaru Branch. The results showed that there are several sales strategies implemented by the company, namely E-Commerce, direct selling, selling and marketing by telephone, company referrals, and mail orders. The suggestion from this research is that it is necessary to improve the promotion strategy through brochures, advertisements, TV shopping and others, so that the public can see Jasindo's insurance products, including fire insurance. Then, further improve service to customers.
Pengaruh kualitas pelayanan dan kepuasan anggota terhadap loyalitas anggota pada Lembaga Keuangan Baitul Maal Wat Tamwil (BMT) Indragiri di Kabupaten Indragiri Hulu Ayu Kartika; Rosmayani Rosmayani; Ujang Paman
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.701 KB) | DOI: 10.52364/synergy.v1i1.5

Abstract

This study aims to determine the effect of service quality and member satisfaction on member loyalty at the Baitul Maal Wat Tamwil Indragiri Financial Institution. The analysis method used in this research is Data Quality Test, Multiple Linear Regression Analysis, Hypothesis Test and Classical Assumption Test. In this study, it can be concluded that the quality of services provided and the satisfaction obtained by members of the Indragiri BMT Financial Institution can generate Member Loyalty and become a value for members to always survive and be loyal to the Financial Institutions BMT Indragiri. From testing the results of data analysis in this study, the data quality test results obtained from the validity and reliability tests on the variable service quality, member satisfaction and member loyalty declared valid and reliable, as evidenced by the validity test which shows that each item value is greater than the rtabel value. 0.208. Whereas the reliability test proves that the data is reliable with 20 instrument values which state the value is greater than the r table. The results of multiple linear regression analysis between service quality, member satisfaction and member loyalty obtained the value of Y == 4,541+ 0.109X1 + 0.243X2. From the research results obtained R2 value of 0.221, which means that the variable service quality, member satisfaction has a positive and significant simultaneous influencer of 22.1% of members on member loyalty. In testing the hypothesis, namely the F test, it can be seen that together these three variables had a positive and significant simultaneous effect because the value of Fcount lebih dari Ftable (12,203 lebih dari3,10). In the t test, to test the effect of the three variables, namely service quality and member satisfaction, the service quality variables had the most dominant influence on member loyalty. Where, the count value of the service quality variable (X1) is the largest compared to the member satisfaction variable, which is 3,902.
Budaya organisasi sebagai pemoderasi pengaruh antara asimetri informasi, ketaatan aturan akuntansi, dan kesesuaian kompensasi terhadap kecenderungan kecurangan akuntansi (Studi empiris pada OPD Kabupaten Indragiri Hulu) Alfiati Silfi; Nita Wahyuni
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.826 KB) | DOI: 10.52364/synergy.v1i1.4

Abstract

This study aims to examaine the effect of Organizational Culture as moderated variable for influencing the relationship among Asymetri Information, Complience with Accounting Rules, the Suitability Compensation toward accounting fraud.The sample used in this study is there are agencies in Indargiri Hulu. Collecting data through a questionnaire survey method.The data analysis used multiple regression analysis with SPSS. The result showed that Asymetri Information has significant effect to Accounting Fraud. But the othervariables like compliance with accounting rules, suitable compensation did not influence the accounting fraud. The moderated analysis shows that there was no significant effect of Organization Culture to moderate the relationship between Asymetri Information, Complience with Accounting rules, Suitable Compensation toward Accounting Fraud.

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