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"Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE"
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<![CDATA[ANALISIS DESKRIPTIF PERILAKU LESBIAN NARAPIDANA DI LAPAS PEREMPUAN KELAS IIA TANGERANG ]]>
<![CDATA[Putri, Larisa Aurelia]]>;
<![CDATA[Aulia, Qisthina]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.173
<![CDATA[This research was motivated by the problem of lesbian behavior for prisoners, especially at the Class IIA Tangerang Penitentiary. Lesbians are a type of sexual deviation which is one component of homosexual behavior, where homosexuality itself is a type of sexual deviation which is a side effect of two individuals of the same sex. Some groups view the lesbian phenomenon as deviant behavior that is contrary to religious norms. Lesbians are often depicted as a marginalized group in society. Normal women may be motivated to become women who like the same sex by having very intense encounters. This is because female prisoners have limited freedom and little time to spend with men, so they choose to have relationships with other female prisoners in prison. The driving factor for female prisoners to become lesbians is because there is a form of transmission from prisoners who are indicated to be lesbians to prisoners who have normal sexual personalities]]>
<![CDATA[PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP MINAT BELI DI OI KAFE SURABAYA ]]>
<![CDATA[Abdilah, Fikri Rizki]]>;
<![CDATA[Winarno, Sri Tjondro]]>;
<![CDATA[Wijayati, Prasmita Dian]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.180
<![CDATA[This study was conducted with the aim of analyzing the effect of digital marketing on product purchase intention at Oi Kafe and to analyze the effect of product quality on product purchase intention at Oi Kafe. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory. The results of this study indicate that digital marketing has a positive and significant effect on purchase intention at Oi Kafe. The Oi Kafe Instagram content provided is informative. Consumers feel attracted to content with an attractive design and appearance on Oi Kafe's Instagram. Product quality has a positive and significant effect on buying interest in Oi Kafe. Consumers feel interested in making purchases with the attractive packaging offered which increases the durability of coffee products]]>
<![CDATA[THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, WORK DISCIPLINE, AND WORK ENVIRONMENT FOR THE PERFORMANCE OF LOADING AND UNLOADING EMPLOYEES AT PT. MMP (MOROWALI MITRA PERKASA) CENTRAL SULAWESI ]]>
<![CDATA[Khrisna, Gagas Pandu]]>;
<![CDATA[Santoso, Bowo]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.190
<![CDATA[This research is entitled The Influence of Organizational Commitment, Work Discipline, and Work Environment for the Performance of Loading and Unloading Employees at PT.MMP (Morowali Mitra Perkasa). Quantitative research is utilized in this approach to research, with employee performance as the dependent variable and organizational commitment, work discipline, and work environment as the independent variables. The population in this study were employees in the field, totaling 530 employees. The sample for this research was determined using a "Probability Sampling" design, explicitly employing the "Simple Random Sampling" method, which involved the application of the Slovin formula calculation. Upon employing calculations utilizing the Slovin formula, it was ascertained that the number of samples deemed representative of the population amounted to 84 respondents. The research analysis technique employed in this study utilizes the partial least squares (PLS) method. The findings derived from the analysis conducted in this research are as follows: 1) Organizational Commitment Influences Employee Performance. 2) Work Discipline Influences Employee Performance. 3) The work environment influences employee performance]]>
<![CDATA[THE INFLUENCE OF PROMOTION AND BRAND IMAGE ON PURCHASING DECISIONS FOR POND'S PRODUCTS IN BOJONEGORO DISTRICT ]]>
<![CDATA[Setiyawan, Ferdy]]>;
<![CDATA[Aminah, Siti]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.191
<![CDATA[In the current era, people more often buy things that are not very important for their daily needs. Men and women who want to look attractive definitely need care products. Therefore, many cosmetic companies are competing to introduce their products to the public. On this basis, this research aims to determine and analyze the influence of promotion and brand image on purchasing decisions for Pond's products in Bojonegoro Regency. The population in this study were all buyers and users of Pond's in Bojonegoro Regency and sampling in this study used a non-probability sampling method with a total of 100 respondents. The measurement scale uses a Likert scale. The data used in this research is primary data, by distributing questionnaires to all Pond's buyers and users in Bojonegoro Regency. The analysis technique used is PLS (Partial Least Square) to see the causal relationship between variables. The test results show that promotions contribute to purchasing decisions and brand image contributes to purchasing decisions for Pond's products]]>
<![CDATA[THE INFLUENCE OF LIVE STREAMING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS FOR KEMAIU SHAMPOO PRODUCTS ]]>
<![CDATA[Purba, Ruth Agita]]>;
<![CDATA[Mandasari, Virginia]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.192
<![CDATA[This study aims to find how much influence live streaming and customer reviews have on purchasing decisions for "Kemaiu" brand shampoo products. Where in this study Live streaming is considered an innovative and interactive marketing tool, while customer reviews provide views from direct experience with the product. The results of data analysis show that live streaming and customer reviews significantly influence purchasing decisions for Kemaiu shampoo products. Viewers of live streaming tend to have a positive perception of the product after seeing a live demonstration and interacting with the live streaming organizer. Customer reviews, particularly those reflecting satisfaction and product performance, provide strong confirmation of the quality and benefits of Kemaiu shampoo]]>
<![CDATA[THE EFFECT OF ADVERSITY QUOTIENT AND LEARNING MOTIVATION ON SELF-REGULATED LEARNING OF GRADE XI STUDENTS IN ECONOMICS SUBJECTS AT SMAN 67 JAKARTA ]]>
<![CDATA[Fitrianingtyas, Erissa]]>;
<![CDATA[Nurjanah, Siti]]>;
<![CDATA[Pratama, Aditya]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.193
<![CDATA[The study aims to determine the extent of the adversity quotient and the learning motivation for students’ learning, affecting their ability to self-regulate their learning in the eleventh-grade SMAN 67 Jakarta economics program. The methodology of this study is based on quantitative research. The sampling technique uses simple random sampling by selecting class XI MIPA and class XI IPS at SMAN 67 Jakarta as representative samples, with 167 students out of 287 students. The data collection technique is a questionnaire in the form of a closed list of statements via a Google form link, and data analysis used path analysis with IBM Statistics 25. This study's results indicate a positive and significant influence effect between the adversity quotient and Self-Regulated Learning as evidenced by the t-count ≥ t-table (4.193 > 1.994). Second, there is a positive and significant effect between learning motivation on self-regulated learning as evidenced by the t-count ≥ t-table (14.013 > 1.994), and third, there is a positive and significant effect between adversity quotient on learning motivation as evidenced by the t-count ≥ - t-table (20.988> 1,994). Therefore, based on the analysis above, it can be concluded that there is a positive and significant influence between Adversity Quotient and Learning Motivation on Self-Regulated Learning]]>
<![CDATA[THE INFLUENCE OF CREATOR CONTENT ON BRAND IMAGE ON TIKTOK SAMPO KEMAIU ]]>
<![CDATA[Safitri, Dian Ayu]]>;
<![CDATA[Mandasari, Virginia]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.194
<![CDATA[This research aims to understand the impact of creator content on brand image on the TikTok social media platform, especially in the context of the product "Sampo Kemaiu". By using a qualitative approach and descriptive research design, this research applies postpositivist philosophy and interview techniques as data collection methodology. The research results show that content creators have a significant role in shaping brand image, especially when the content meets brand criteria and is able to increase interaction with TikTok users. Creativity, quality and communication skills of content creators are important factors in successful marketing collaborations. In addition, factors such as consumer perception of the product, assessment of quality and price, and evaluation of product location also influence the overall brand image. This study provides comprehensive insight into the complexity of factors influencing brand image on TikTok, providing important contributions to marketing practitioners and research in this area]]>
<![CDATA[THE INFLUENCE OF DIGITAL TIKTOK MARKETING CONTENT ON BRAND IMAGE IN KEMAIU PRODUCTS ]]>
<![CDATA[Maghfiroh, Mutiara Lailatul]]>;
<![CDATA[Mandasari, Virginia]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.195
<![CDATA[This research aims to analyze the influence of TikTok content on the brand image of Kemaiu products. The research method involved a survey of TikTok users related to Kemaiu products. Findings show that TikTok content has a positive impact on Kemaiu's brand image, increasing consumer awareness and positive perceptions of the product. Factors such as creativity, authenticity, and interaction between content and audience play a key role in building a strong brand image. Managerial implications include the importance of content-based marketing strategies to harness TikTok's potential in strengthening brand identity and consumer appeal. This research sample had 34 respondents using a sampling method, namely by using sampling with certain considerations. The results of this research show that digital TikTok content has a positive and significant effect on the brand image of Kemaiu products]]>
<![CDATA[THE INFLUENCE OF COMPENSATION AND WORK MOTIVATION ON JOB SATISFACTION AT PT.MMP CENTRAL SULAWESI ]]>
<![CDATA[Widodo, Diky Arif]]>;
<![CDATA[Swasti, Ika Korika]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.196
<![CDATA[An organization or institution is established with specific goals, and the achievement of these objectives is influenced by the behavior and attitudes of its human resources. The success of an organization depends on the contributions of its human resources. The purpose of this study is to determine whether compensation and work motivation have an impact on job satisfaction at PT. Morowali Mitra Perkasa. A quantitative research method is applied in this study, with job satisfaction as the dependent variable and compensation and work motivation as independent variables. The total population of this study is 602 employees. The research sample is determined using Probability Sampling, applying the Simple Random Sampling method, using calculations with the Slovin formula. It is known that the sample size considered representative of the population is 86 respondents. The research analysis method uses Partial Least Squares (PLS). The results of this study can be summarized as follows: 1) Compensation plays a role in job satisfaction. 2) Work motivation plays a role in job satisfaction]]>
<![CDATA[THE CREATIVE MARKETING STRATEGY IN DEVELOPING PANDAN WOVEN PRODUCTS IN THE MARKET AT MSMES “JAXEE” ]]>
<![CDATA[Ismaya, Sakti Brata]]>;
<![CDATA[Indrajaya, Titus]]>;
<![CDATA[Widyasari, Lala]]>;
<![CDATA[Tukiyat, Tukiyat]]>;
<![CDATA[Supriyani, Mei]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v3i1.197
<![CDATA[The economic crisis caused by the COVID-19 pandemic at the beginning of 2020 has significantly impacted the micro, small and medium enterprise (MSME) sector in this country. In this context, this research examines the strategic efforts UMKM "JAXEE" Pandan Woven adopted to develop the market for their pandan woven products. Data collection techniques used in this research include documentation, interviews and observation. The collected data was then analyzed using content analysis methods (documentation research) and descriptive analysis. "JAXEE" Woven Pandan is an MSME that produces woven pandan souvenirs such as bags, fans, wallets, hats, sandals, key chains and other products with various color patterns. The importance of the latest innovations in pandan woven products and the development of fashion trends are the main focus of "JAXEE" to remain competitive in this industry. They are starting to pay attention to competitive aspects by following technological developments, utilizing social media, and having personal websites to increase visibility and customer relationships.]]>
