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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): Desember" : 12 Documents clear
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen Toko LOVA di Kota Bengkulu) Ardila, Silvi; Ilhami, Mardhiyah Dwi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of green marketing and brand image on the purchase decisions of Garnier products among consumers at LOVA Store in Bengkulu City. This research is a descriptive quantitative study. The population in this study consists of consumers who purchase Garnier products at LOVA Store. Data collection techniques used include observation, interviews, and questionnaires. Data analysis techniques involve descriptive analysis, inferential analysis using SPSS, and the coefficient of determination analysis (R²). The results show that green marketing has a positive influence on consumer purchase decisions. This means that the better the green marketing strategies implemented, the higher the tendency of consumers to make purchases. Brand image also has a positive effect on purchase decisions. The better the brand image formed in the minds of consumers, the more likely they are to choose and buy Garnier products. Simultaneously, green marketing and brand image have a positive and significant influence on purchase decisions. This indicates that implementing environmentally friendly marketing strategies and maintaining a consistent brand image can enhance consumer purchase decisions for Garnier products. Keywords: Green marketing, brand image, purchase decision, Garnier, Bengkulu City
PENGARUH KOMUNIKASI DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI DI DINAS KETAHANAN PANGAN DAN PERIKANAN BENGKULU TENGAH Yure, Sisil Nomavi; Ratnawili, Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to examine the influence of communication and organizational culture on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This research is a quantitative descriptive study. The population in this research consists of employees of the Food Security and Fisheries Agency of Central Bengkulu. Data collection techniques used include observation and questionnaires. The data were analyzed using descriptive analysis, multiple linear regression analysis, and the coefficient of determination (R²). The results of the study show that communication has a positive and significant effect on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This means that the better the communication among employees, the higher their level of job satisfaction. However, organizational culture does not have a significant effect on employee job satisfaction at the agency. A low level of organizational culture implementation corresponds to a lower level of employee job satisfaction. Nevertheless, communication and organizational culture together have a positive and significant effect on employee job satisfaction. This implies that when both communication and organizational culture are strong, employee job satisfaction will increase. Keywords: Communication, Organizational Culture, Employee Job Satisfaction.  

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