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GENESIS SEMBIRING DEPARI
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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 27 Documents
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Search results for , issue "Vol. 2 No. 10 (2023): October 2023" : 27 Documents clear
Exploring the Intersection of Feminist and Psychoanalytic Theory in the Confessional Poetry of Anita Nair and Kamala Das Sadia Intekhab
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.5552

Abstract

The genre of confessional poetry is defined by the poet's personal and frequently extremely emotional experiences. It first appeared in the middle of the 20th century and is characterised by a personal tone and the first-person point of view. This paper shall examine the confessional elements in the poetry of two prominent Indian poets, Anita Nair and Kamala Das, through a feminist and psychoanalytic perspective. In order to examine themes of love, relationships, and identity in their poetry, Nair and Das use personal experiences, emotions, and thoughts in their poems. The paper will examine the intricate power relationships between men and women underlying Nair and Das' poetry. The paper will emphasise the complex intersection of gender, power, and personal experience that underlies Anita Nair's and Kamala Das's poetry through an analysis of the confessional elements in their works.
Practical Analysis of Multimodality Based Student Book Development to Improve English Skill of Entrepreneurship Study Program Students at Universitas Negeri Medan Sabda Dian Nurani Siahaan; Esa Setiana; Lenti Susanna Saragih; Haryani Pratiwi Sitompul
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.5745

Abstract

This study aims to produce teaching materials in the form of handbooks to improve the quality of learning in the Entrepreneurship Study Program, Universitas Negeri Medan. This study uses a 4D Model that is defined, designed, developed and disseminated. The data analysis techniques used is practicality. Practical tests were carried out on research samples, consist by 60 students of the 2nd semester entrepreneurship study program. The practicality test measured from student questionnaire obtained 90,5%, which means it is very practical.
The Customer Satisfaction at Hotel ABC BEKASI: The Role of Service Quality, Corporate Image, and Location Diyan Putranto; Sri Marini; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Banundoyo Albertus
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6021

Abstract

The study explores the impact of service quality, corporate image, and location on patron satisfaction at the ABC Hotel in Bekasi City. Results reveal a significant link between service quality and customer happiness, denoted by a substantial 0.550 coefficient of effect, supported by a p-value below 0.05. Similarly, corporate image wields influence, showing a p-value of 0.003, signifying its importance. Location also plays a role, with a 0.522 coefficient of effect on consumer satisfaction, backed by a p-value less than 0.05. These findings stem from a quantitative approach employing regression analysis, ensuring the accuracy of the data and statistical methods applied. Notably, service quality characteristics exhibit a strong impact on customer satisfaction, with a 0.550 coefficient of effect, while corporate image attributes influence it by 0.293 with a p-value of 0.003.
The Influence of Celebrity Endorsers and Online Promotion on Purchasing Decision through Brand ImageInfluence Of Celebrity Endorsers And Online Promotion On Purchasing Decision Through Brand Image Misbahul Anwar; Sutrisno Wibowo; Andrian; Intan Nur Setiyani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6060

Abstract

This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.
Application of Rice Pest Repellent Using ESP32 Microcontroller and Internet of Things Based Sound Wave Daniel Alfa Puryono; Enggar Panji Pangestu
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6228

Abstract

This research aims to create an automatic pest-repellent system using the Internet of Things. This system uses a microcontroller model ESP32 Devkit and PIR sensor to detect the attack of rice field leafhopper pests. In addition, the application is also equipped with a buzzer and a servomotor that can repel leafhoppers. The circuit can be used to expel leafhoppers because it can emit ultrasonic waves in the range of 40 kHz. The resulting system is IoT-based, so it can be controlled via smartphone. The application can eradicate leafhoppers at a radius of 3 meters and can kill leafhoppers within 2 hours. However, if the distance is 6 meters, this tool can kill leafhoppers and locusts in a 4-hour time interval.
Analysis of the Influence of Behavioral Bias on Investment Decisions of Young Investors in Surabaya Herman Saputro; Ira Wikartika
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6269

Abstract

The purpose of this study was to determine the effect of the illusion of control, financial literacy and herding bias on the investment decision making of young investors in Surabaya. The population in this study are capital market investors who are domiciled in Surabaya. The sampling technique used in this study was a purposive sampling technique with the results of sample calculations obtained by a total of 95 respondents. This study used quantitative method with data collection techniques using questionnaires which were distributed to respondents in the city of Surabaya which were then analyzed using SmartPLS 4. The results of this study indicate that there is a positive effect on financial literacy on investment decisions for young investors in Surabaya, while the illusion of control and herding bias variables have no effect on investment decisions on young investors in Surabaya.
Benchmarking as a Marketing Strategy Promotion for Increasing Tourism: Case Study of SMEs in Kediri City Square Iva Khoiril Mala; Puji Handayati; Arief Noviarakhman Zagladi
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6313

Abstract

This research discusses strategies to increase the number of visitors to the SME square in Kediri through benchmarking and collaboration between related parties. Kediri Square has undergone significant revitalization and facial changes to increase its appeal. Apart from being a tourist spot, Kediri Square is also used as an educational place. This research also highlights the importance of internal marketing strategies effective promotion, integration of local culture, and cooperation with related parties. The research method used is qualitative with a case study approach to alun-alun SMEs Kediri city with observation and interviews. The research results show that developing attractive facilities, effective promotions, increasing security and comfort, and collaborating with related parties can increase the number of visitors. In addition, combining educational activities and promotion of local culture can also be an effective strategy. In its conclusion, this research emphasizes the importance of cooperation between local government, tourism actors and local communities in increasing the number of visitors to Kediri Square.
Investigation of the Impact of Gravity on the Downstream Flow of Fluid in a Bifurcated Channel Egbo A. Chijioke; Abbey M. Tamunoimi; Eromosele Abumere; Obomanu Tamunotonjo; Olumide M. Oladapo; Odera N. Okechukwu
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6332

Abstract

The study analyzed numerically the data obtained from experiment where water, diesel, crude oil and peanut oil are made to represent various categories of fluid samples with similar physical properties. Each of the fluid sample are allowed to flow through a bifurcated channel of 10o, 20o, 30o, 40o, 50o and 60o angles of bifurcation, an experimental process to be iterated for recovery volumes of 100ml, 200ml, 300ml, 400ml and 500ml. result of the dimensionless Froude number for each of the fluid sample were compare and presented based on their physical properties and based on the dimension of the symmetrical channel they flow through.
Analysis of Indonesian Tea Export Competitiveness on the International Market Ulfah Muflihah; Abdul Mutolib; Candra Nuraini
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6354

Abstract

This research aims to determine the competitiveness of tea in the international market. The research method used the case study method (Case Study) by applying quantitative methods. The data used is secondary data from the Directorate General of Plantations, BPS, and UN Comtrade, namely data on tea exports, tea imports, total export value, total world export value for tea, and total world export value. The analysis used is RCA (Revealed Comparative Advantage) Analysis and Trading Specialization Index (TSI).  The research results show that Indonesia's RCA value is between 1.24 – 1.74, so it can be concluded that Indonesia has comparative competitiveness. However, when compared with other countries, Indonesia is in third place, after India and China. The average TSI for Indonesia was 0.56 in the five years (2016 - 2020), which shows Indonesia's position as a tea-exporting country and is at a growth stage.
The Effects of Individual Characteristics, Employees Commitment, Job Stress on Job Satisfaction and Employees Performance in PT. Timbul Persada in Tuban East Java Tika Wahyunanti; I Dewa Ketut Raka Ardiana; Mohammad Sihab Ridwan
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6360

Abstract

Human resources have a very important role in the company's activities. Therefore, the contribution of employees is needed for the company to achieve its objectives. The purpose of this study is to attest and analyze the influence of individual characteristics, employee commitment, job stress on job satisfaction and employee performance on PT. Timbul Persada Tuban East Java. This research uses the type of causality research with quantitative approach. Population taken in this research is all staff and manager at PT. Timbul Persada who is a permanent employee. Using total sampling technique with 95 employees. Data collection was done by distributing questionnaires. Data analysis technique used is SEM analysis with PLS program. the results of the study were accepting the hypotheses 1,3,4,5 and 7 while the hypotheses 2 and 6 were rejected.

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