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Destinesia : Jurnal Hospitaliti dan Pariwisata
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 26862042     DOI : https://doi.org/10.31334/jd
Core Subject : Social,
Social Sciences
Jurnal Destinesia merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Hospitaliti dan Pariwisata - Institut Ilmu Sosial dan Manajemen Stiami. Jurnal ilmiah ini dirancang sebagai wadah publikasi hasil penelitian, gagasan, dan kajian di bidang hospitaliti dan kepariwisataan. Fokus dan ruang lingkup keilmuan antara lain meliputi: Perhotelan; Hospitaliti; Destinasi Pariwisata; Pariwisata Halal; Gastronomi dan Kuliner; Budaya; MICE dan Event Pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
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Search results for , issue "Vol 2, No 2: Maret 2021" : 5 Documents clear
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Menginap di Park Hotel Jakarta Michael Joshua Sabandar; Sri Fadjar Ayuningsih
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.39 KB) | DOI: 10.31334/jd.v2i2.1412

Abstract

This research was aimed to analyze the influence of product quality and price on the costumer’s stay decision. The population in this research was Park Hotel’s Jakarta customer. The samples were determined based on accidental sampling method technique. Data were collected by using questionnaires, there were 100 questionnaires distributed in Park Hotel’s Jakarta customer who stay between December 2019 – January 2020. Data were processed using multiple regression analysis supported by SPSS v.22 for windows. The result of this research showed that in costumer stay decision and simultaneously product quality and price have effect on Costumer Stay Decision, with the statistic of product quality (X1) affect the decision to stay (Y) at Park Hotel Jakarta, with the ability of the variable quality of the product to explain the stay decision of 6.03%. Price (X2) affects the stay decision (Y) at Park Hotel Jakarta, with the variable price ability to explain the stay decision of 6.62%. Product Quality (X1) and Price (X2) combined simultaneously found that there was a real influence of the three variables simultaneously to determine the decision to stay (Y) at Park Hotel Jakarta with a contribution of 24.01%.
Upaya Pengembangan Wisata Kota Tanjungpinang Sebagai Daya Tarik Wisata di Era New Normal Putri Fistyaning Army
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.261 KB) | DOI: 10.31334/jd.v2i2.1413

Abstract

Urban tourism development has promising prospects in the future to be developed in the territory of Indonesia, including in the city of Tanjungpinang, Riau Islands. The city is the center of night activities for both domestic and foreign tourists. The emergence of stereotypes that the attractiveness of Tanjungpinang City Tourism is still lacking when compared to Bintan Regency with all its natural tourist attractions is also a challenge for Tanjungpinang City to be able to further maximize its potential, coupled with the problem of the Covid-19 pandemic which also impacts on the rate of development of Tanjungpinang tourism. This study uses a qualitative descriptive method with no recognition of the population and sample, this is because qualitative research is not intended to make generalizations. Efforts to develop the Tanjungpinang City Tourism Object in the new normal era have been carried out by the local government, especially the Tanjungpinang City Culture and Tourism Office, this effort is made to educate the readiness of tourism actors and the community so that when the tourism situation improves, all parties are ready to facing the new normal era.
Pengaruh Kualitas Pelayanan Food and Beverage Department Terhadap Kepuasan Penumpang KM. Kelud PT. PELNI (Persero) Iwa Putra Fahdiyar; Firman Syah
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.12 KB) | DOI: 10.31334/jd.v2i2.1409

Abstract

This study aimed to analyze The Effect of Food and Beverage Department Service Quality on Consumer Satisfaction of KM. Kelud PT. PELNI (Persero). This study used a quantitative method with a data collection technique in the form of questionnaires and literature studies. The population of this study was the class passenger of Km. Kelud PT. PELNI (Persero). The samples in this study were 73 people obtained using a total sampling method, then the data were processed by SPSS statistical analysis. The dependent Variabel in this study was service quality and the independent Variabel was customer satisfaction. The results of this study indicated that service quality had an effect on consumer satisfaction by 0.509 or 50.9% based on the coefficient of determination of 0.491 or 49.1% explained by other factors not included in this study. From the results of the T-test carried out, with the results of the analysis of 8.575 greater than 1.667 and a probability of 0.000 smaller than 0.60, it was concluded that H0 was rejected and H1 was accepted which means that the service quality Variabel (X) significantly affects the consumer satisfaction Variabel (Y).
Dampak Pandemi COVID-19 Terhadap Loyalitas Pelanggan pada Beverage Shop di Onezo Indonesia Stephanie Rosanto; Novy Ratna Sari
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.759 KB) | DOI: 10.31334/jd.v2i2.1410

Abstract

The food and beverage (F&B) industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interactions in the community, such as holding gatherings during the Large-Scale Social Restrictions (Pembatasan Sosial Berskala Besar / PSBB) period established by each region, has also contributed to the sharp decline in food and beverage sales. The total average result of the COVID-19 Pandemic Impact (X) variable questionnaire in OneZo Indonesia is 67% which is in the good category. Of all the statement indicators, it can be seen that the lowest indicator is "Does the pandemic affect your income" with a result of 48%, which can be seen from the general description of OneZo Indonesia's customer respondents who are mostly private employees. The average result of the total Customer Loyalty (Y) questionnaire at OneZo Indonesia is 64% which is in the good category. Of all the indicators, there is one indicator that has the smallest value, namely "Customers have the desire to recommend OneZo Indonesia to others". From the results of observations and interviews conducted, this is due to several factors, one of which is the price of the products offered by OneZo Indonesia which are in the middle to upper category and OneZo Indonesia outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it was found that the impact of the COVID-19 pandemic variable X had no effect on customer loyalty OneZo Indonesia variable Y.
Pengaruh Experiential Marketing Terhadap Loyalitas Tamu di Hotel Santika Depok (Studi Kasus di Era Pandemi Covid-19) Sofiani Sofiani; Dessy Natalia; Felicia Tandi
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.881 KB) | DOI: 10.31334/jd.v2i2.1411

Abstract

Hotel business has a high level of competition. According to Dicky Sumarsono, CEO of Azana Hotels & Resorts, competition in the hospitality business is getting tougher, so it is necessary to include an experience element to create a 'wow experience' and create excitement for guests. However, currently many businesses, including the hotel business, are facing a global challenge caused by the Covid-19 Pandemic. Hotel Santika Depok is one of the hotels that has experienced an impact, it caused a decrease in occupancy rates, even having to stop its operations for 2 months. The purpose of this study was to determine whether simultaneously and partially each of the dimensions sense, feel, think, act and relate in Experiential Marketing had a significant influence on Guest Loyalty at Hotel Santika Depok, with a case study in the Covid-19 Pandemic era. The theory used is according to Schmitt (1999), that experiential marketing has five elements, namely sense, feel, think, act and relate. Based on the results of the t test, it is known that the dimensions of think, act and relate have a significant effect on Guest Loyalty. Meanwhile, the sense and feel dimensions do not have a significant effect. Based on the results of the F test, it is known that the dimensions of the Experiential Marketing variable simultaneously have a significant influence on the Guest Loyalty variable. Based on the coefficient determination test, the r square result is 80%. Suggestions that can be given from this research are that room ventilation can be paid more attention so that it does not cause unpleasant odors, creates a better atmosphere and service so that guests can get a better mood, increase the ability to deal with guest complaints, including in aspects speed and solutions provided, and also adding activities such as holding social and cultural activities so that guests can be more interested in participating.

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