Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Pariwisata Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Manajemen Perhotelan dan Pariwisata Destinesia : Jurnal Hospitaliti dan Pariwisata
Dessy Natalia
Prodi Hospitality Dan Pariwisata, Universitas Bunda Mulia
Economics, Econometrics & Finance Education Social Sciences Transportation Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis Faktor-Faktor yang Memengaruhi Minat Kunjungan Wisatawan Berdasarkan Komponen Destinasi Wisata di Kawasan Kuliner, Pasar Lama Tangerang Antonius Rizki Krisnadi; Dessy Natalia
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 1: September 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.185 KB) | DOI: 10.31334/jd.v2i1.1069

Abstract

Tourism in the city of Tangerang continues to experience an increase in the number of tourist visits. Based on data obtained from the Tangerang City Statistics Center, the number of tourist visits continues to increase, including an increase of 46.79% from 2017 to 2018. One of the most visited tourist destinations, culinary attractions in the Old Market, Tangerang. Culinary is a tourist attraction that is no longer a support in tourism, but instead becomes the main destination of tourists to carry out a tourism activity (Kristiana, Suryadi and Sunarya, 2018). Every tourist who will visit a tourist destination definitely needs a variety of services and facilities to reach that destination. This study aims to determine whether each dimension of attraction, accessibility, amenities, and ancillary services in the tourist destination component significantly influences the interest of tourists visiting the Tangerang Old Market Culinary Area. The theory used in this study is according to Cooper et al. in Anggela, Karini, & Wijaya (2017), which states that the components of a tourist destination have four dimensions, namely attraction, accessibilities, amenities, and ancillary services. Based on the results of the t test it is known that the dimension of attraction has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area, while the other three dimensions have no significant effect. Based on the results of the F Test simultaneously it is known that the component of the tourist destination has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area. Based on the Determination Coefficient Test results obtained by 38.6%. Suggestions from this research are so that the Culinary Area can be made more attractive and has special characteristics, adding detailed information about access to the location, completing facilities according to the needs of consumers and keeping it clean and completing additional services such as security posts and also Money Changer services.
Pengaruh Experiential Marketing Terhadap Loyalitas Tamu di Hotel Santika Depok (Studi Kasus di Era Pandemi Covid-19) Sofiani Sofiani; Dessy Natalia; Felicia Tandi
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.881 KB) | DOI: 10.31334/jd.v2i2.1411

Abstract

Hotel business has a high level of competition. According to Dicky Sumarsono, CEO of Azana Hotels & Resorts, competition in the hospitality business is getting tougher, so it is necessary to include an experience element to create a 'wow experience' and create excitement for guests. However, currently many businesses, including the hotel business, are facing a global challenge caused by the Covid-19 Pandemic. Hotel Santika Depok is one of the hotels that has experienced an impact, it caused a decrease in occupancy rates, even having to stop its operations for 2 months. The purpose of this study was to determine whether simultaneously and partially each of the dimensions sense, feel, think, act and relate in Experiential Marketing had a significant influence on Guest Loyalty at Hotel Santika Depok, with a case study in the Covid-19 Pandemic era. The theory used is according to Schmitt (1999), that experiential marketing has five elements, namely sense, feel, think, act and relate. Based on the results of the t test, it is known that the dimensions of think, act and relate have a significant effect on Guest Loyalty. Meanwhile, the sense and feel dimensions do not have a significant effect. Based on the results of the F test, it is known that the dimensions of the Experiential Marketing variable simultaneously have a significant influence on the Guest Loyalty variable. Based on the coefficient determination test, the r square result is 80%. Suggestions that can be given from this research are that room ventilation can be paid more attention so that it does not cause unpleasant odors, creates a better atmosphere and service so that guests can get a better mood, increase the ability to deal with guest complaints, including in aspects speed and solutions provided, and also adding activities such as holding social and cultural activities so that guests can be more interested in participating.
PENGARUH PROMOSI MELALUI IKLAN DAN DISKON TERHADAP MINAT STAYCATION DENGAN DIMODERASI OLEH PERSEPSI RISIKO FINANSIAL DI MASA PANDEMI COVID-19 Sofiani; Dessy Natalia; Sally Suwandi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.58050

Abstract

Penyebaran secara global dari Coronavirus atau yang dikenal juga dengan nama SARS-CoV-2 membuat World Health Organization (WHO) menetapkan status pandemi untuk Covid-19. Situasi pandemi Covid-19 telah mendorong banyak negara di dunia melakukan berbagai langkah untuk mencegah penyebaran virus tersebut. Ini termasuk memberlakukan jam malam, menutup perbatasan, dan membatasi pergerakan penduduk. Hal-hal tersebut mengakibatkan permasalahan yang mengarah ke resesi ekonomi. Industri perhotelan beralih ke program Staycation Offers sebagai solusi untuk meningkatkan okupansi. Banyak hotel menawarkan penawaran khusus pada paket staycation untuk menarik tamu lokal ke hotel. Kegiatan promosi seperti memasang iklan dan menawarkan potongan harga kamar adalah bagaimana industri perhotelan tetap beroperasi selama pandemi Covid-19, dengan meningkatnya risiko finansial, terutama akibat dampak ekonomi dari pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh promosi melalui iklan dan diskon terhadap minat staycation dengan dimoderasi oleh persepsi risiko finansial di masa Pandemi Covid-19. Tahapan metode pada penelitian ini yaitu dengan merancang konsep penelitian terlebih dulu, kemudian menentukan konsep penelitian, melaksanakan proses penelitian sesuai proposal peneliti, setelah data diperoleh lalu dilakukan pengecekan validitas dan reliabilitas data, selanjutnya mengolah data tersebut, dari hasilnya dilakukan analisa hasil penelitian, dan terakhir menyiapkan artikel publikasi penelitian. Hasil penenlitian menunjukan Promosi melalui Iklan dan diskon memiliki pengaruh terhadap yang kuat dalam menentukan minat staycation para tamu di masa pandemic, tetapi setelah di pengaruhi oleh risiko finasial yang mungkin terjadi membuat kekuatan dari iklan dan diskon yang baik menjadi melemah dan para tamu memilih lebih berhati-hati dalam bertransaksi yang mampu mempengaruhi risiko finansial.   
Pelatihan Pengelolaan Dan Pelayanan Pada Homestay Di Desa Tanjung Jaya Pandeglang Ika Suryono Djunaid; Sofiani Sofiani; Stephanie Rosanto; Vishnuvardhana S Soeprapto; Dessy Natalia
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 6, No 2 (2023): April 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i2.1949

Abstract

Abstract: Tanjung Jaya Village is an educational tourism village located in the Tanjung Lesung destination, Pandeglang Regency, Indonesia. Tanjung Jaya Village, surrounded by beautiful beaches and hills, is the choice of a fun and relaxed tourist village for both domestic and foreign tourists. However, the people of Tanjung Jaya Village do not yet understand the basics of hospitality and tourism in implementing homestays. The purpose of this community service activity is to provide an understanding of Basic Knowledge related to the development of Community Based Tourism-based Tourism Villages in homestay management and Homestay Management and Service Systems. The method used here is in the form of training, while the stages start from preparation, implementation, and evaluation in the form of feedback from participants. The results of the questionnaire from the Educative category (Useful Community Service Activities and answering Participants' needs) averaged 81%, Objective (Material delivered according to conditions and problems faced by participants) averaged 86% Accountable (Material delivered clearly and understandable by the participants) the average is 82%, Transparent (Participants are actively involved in the implementation of activities) the average is 87%. Keywords: Homestay, Training, Tanjung Jaya Abstrak: Desa Tanjung Jaya merupakan salah satu desa wisata edukasi yang terletak di destinasi Tanjung Lesung, Kabupaten Pandeglang, Indonesia. Desa Tanjung Jaya, dikelilingi oleh pantai dan perbukitan yang indah, merupakan pilihan desa wisata yang menyenangkan dan santai bagi wisatawan domestik maupun mancanegara. Namun masyarakat Desa Tanjung Jaya belum memahaminya dasar-dasar hospitality dan pariwisata dalam pelaksanaan homestay. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman Pengetahuan Dasar terkait pengembangan Desa Wisata berbasis Community Based Tourism dalam pengelolaan homestay dan Sistem Pelayanan dan Manajemen Homestay. Metode yang digunakan disini adalah dalam bentuk pelatihan, adapaun tahapannya dimulai dari persiapan, pelaksanaan, evaluasi berupa uman balik dari peserta. Hasil kuesioner dari katagori Edukatif (Kegiatan Abdimas bermanfaat dan menjawab kebutuhan Peserta) rata-rata adalah sebesar 81% , Objektif (Materi yang disampaikan sesuai dengan kondisi dan masalah yang dihadapi peserta) rata-rata adalah sebesar 86% Akuntabel (Materi disampaikan dengan jelas dan dapat dipahami oleh peserta) sebesar  rata-rata adalah sebesar 82%, Transparan (Peserta dilibatkan secara aktif dalam pelaksanaan kegiatan) rata-rata adalah sebesar 87%. Kata kunci: Homestay, Pelatihan, Tanjung Jaya
Pariwisata Berkelanjutan Sebagai Upaya Penguatan Destinasi Wisata Pasca Pandemi di Desa Ekowisata Pancoh Sleman Yogyakarta Roels Ni Made Sri Puspa Dewi; Dessy Natalia; Felicia Augustine Lorenza
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1695

Abstract

The purpose of this study is to identify ecotourism activities that lead to the concept of sustainable tourism. Furthermore, from this description, one can examine the sustainability of tourism from three aspects, namely environmental, economic, and socio-cultural. The research method used is qualitative research with an exploratory approach. Data collection methods through observation, interviews, and documentation. Retrieval of informants with purposive sampling which took as many as 20 people as sources. The data that has been collected is analyzed with an interactive model. The results of this study are that the Pancoh Ecotourism Village has implemented the principles of sustainable tourism starting from participation, carrying capacity and promotion. The implementation of sustainable tourism from the socio-cultural aspect is in the form of incorporating elements of local culture into tourist attractions such as the Wiwitan tradition and learning gamelan. Environmental aspects by utilizing sustainable resources such as recycling waste, using cow dung to become biogas, and making crafts from local bamboo materials. The economic aspect is increasing people's welfare through empowering homestays. The benefits obtained from these three aspects have made Pancoh Ecotourism Village maintain its existence and strengthen destinations through tourism activities based on conservation and utilizing existing resources. Keywords: Sustainable Tourism,Destination Strengthening, Post Pandemic, Ecotourism
Pengaruh Penerapan Experiential Marketing dan Perilaku Tamu Terhadap Minat Staycation Dimoderasi Oleh Persepsi Risiko Pada Masa Pandemi Covid-19 Natalia, Dessy; Brahmantyo, Himawan; Muhardiansyah, Doni
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.73561

Abstract

Dampak fluktuasi tingkat hunian kamar hotel akibat pandemi Covid-19 mendorong industri perhotelan untuk mengadopsi konsep staycation sebagai alternatif. Penelitian ini mengevaluasi penerapan Experiential Marketing dan pengaruhnya terhadap Minat Staycation tamu, lalu untuk mengetahui bagaimana Perilaku Tamu berdasarkan keyakinannya dan pengaruhnya terhadap Minat Staycation serta untuk mengetahui apakah Persepsi Risiko dapat memoderasi hubungan-hubungan tersebut. Sebanyak 170 responden dipilih dengan metode non-probability sampling. Hasil analisis menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) menunjukkan bahwa Experiential Marketing dan Perilaku Tamu berpengaruh positif signifikan terhadap Minat Staycation. Selanjutnya, Persepsi Risiko memoderasi hubungan tersebut, dengan dampak negatif pada Experiential Marketing dan Minat Staycation, tetapi positif pada hubungan Perilaku Terencana dan Minat Staycation. Keragaman Minat Staycation yang dijelaskan oleh faktor-faktor tersebut mencapai 60,1% dan masuk ke dalam kategori moderate. Penelitian ini memberikan saran bagi pengelola staycation dan untuk penelitian lanjutan di bidang ini
Co-Authors Antonius Rizki Krisnadi Djunaid, Ika Suryono Doni Muhardiansyah Felicia Augustine Lorenza Felicia Tandi Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Roels Ni Made Sri Puspa Dewi Rosanto, Stephanie Sally Suwandi Sofiani, Sofiani Vishnuvardhana S Soeprapto