cover
Contact Name
Agus Darmawan
Contact Email
agusdkv@nusaputra.ac.id
Phone
+62266-210594
Journal Mail Official
dasarupa@nusaputra.ac.id
Editorial Address
Gedung B lantai 4 jln raya Cibatu Cisaat No 21, Kec Cisaat, Sukabumi Jawa Barat 43155
Location
Kab. sukabumi,
Jawa barat
INDONESIA
Dasarrupa : Desain dan Seni Rupa
Published by Universitas Nusa Putra
ISSN : 27148718     EISSN : 27146618     DOI : -
This Journal of Visual Communication Design and Fine Arts is published by the Visual Communication Design Study Program, University of Nusa Putra, as a journal published every four months that focuses on presenting writings on Design and Fine Arts. This journal contains research articles or concept development related to the field of Design and Fine Arts, such as: publishing original papers, review papers, conceptual frameworks, analytical and simulation models, case studies, and empirical research. DASARUPA journal aims to develop and communicate widely the development of visual and multimedia communication design both theoretically and empirically. DASARUPA seeks to represent and play an active role in the development of scientific,interdisciplinary discourse, research, and scientific publications of Visual Communication Design, Product Design and Visual Arts in general, both in academic and practical circles. Visual Photography, Videography (Film and Television), Animation, Motion Graphic, Creative Media, Advertising
Arjuna Subject : Umum - Umum
Articles 1 Documents
Search results for , issue "Vol. 7 No. 2 (2025): Jurnal dasarrupa Vol 7 no 2 April 2025" : 1 Documents clear
Retorika Visual Kampanye Kesehatan Mental Di Instagram: Antara Estetika Dan Ramah RIhi, Samuel
JURNAL Dasarrupa: Desain dan Seni Rupa Vol. 7 No. 2 (2025): Jurnal dasarrupa Vol 7 no 2 April 2025
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v7i2.389

Abstract

The growing number of visual campaigns on mental health issues on Instagram showcases diverse content that is aesthetically engaging but not always psychologically inclusive, especially for individuals with lived experiences of mental health challenges. A key issue arises when visual messages fail to build emotional connection or convey meaning relevant to their intended audience. This study aims to examine how visual elements in mental health campaigns are constructed, organized, and interpreted by such audiences. Using a qualitative descriptive approach, the analysis draws on Sonja K. Foss’s visual rhetoric theory, integrated with visual layout principles—emphasis, sequence, balance, and unity—and narrative elements such as coherence and fidelity. The findings suggest that visual beauty does not ensure effective communication if it lacks symbolic relevance, emotional sensitivity, and experiential resonance. Educational content with clear structure, empathetic tone, and integrated visual components tends to be better understood, though challenges in text readability and visual accessibility remain. Mental health campaigns should not only be visually appealing but also inclusive, non-stigmatizing, and emotionally considerate. Ensuring coherence between visuals, captions, and hashtags is essential to deliver a unified message that truly connects with the intended audience and reflects the complexity of their lived experiences.

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