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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 Issue 2 (2024)" : 6 Documents clear
NEPAL’S REAL ESTATE LANDSCAPE: UNVEILING BEHAVIORAL DYNAMICS FOR STRATEGIC INVESTMENTS Paudel, Ram; Yedgarian, Ph.D., Vahick A.
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.514

Abstract

This study delves into the intricate dynamics of behavioral biases and their consequential effects on individual investment decisions within the real estate sector in Nepal. Through a comprehensive examination of existing literature, this research identifies prevalent behavioral biases among investors, including the illusion of control, cognitive dissonance, herd instinct, hindsight, and representativeness biases. Employing a descriptive research design, content analysis of scholarly articles elucidates the significant influence of these biases on investment decisions. The findings underscore a strong correlation between behavioral biases and investment choices, with notable biases such as loss aversion, self-attribution, regret aversion, and over-optimism prominently shaping investors’ attitudes towards real estate investments. Moreover, the study highlights the pervasive impact of optimistic outlooks on future returns and the herd mentality, wherein investors are driven by peer actions, contributing to the burgeoning real estate market in Nepal. This research provides valuable insights into the underlying behavioral mechanisms driving investment decisions, offering implications for investors, policymakers, and practitioners in mitigating biases and fostering informed decision-making in the real estate domain.
THE IMPACT OF LEADERSHIP ON EMPLOYEE PERFORMANCE IN CONSTRUCTION: A CASE STUDY OF BELTEI CONSTRUCTION COMPANY, PHNOM PENH, CAMBODIA Loeung, By
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.545

Abstract

Leaders in Cambodia's construction business face obstacles that demand them to employ their leadership style in guiding personnel to operate at high performance levels. This study aims to investigate the impact of different leadership styles on employees’ performances at one private construction company in Cambodia. Design/Methodology/approach: Using convenience sampling, 152 valid structured questionnaires for the quantitative study and 30 unstructured questionnaires for the qualitative study were acquired following distribution. This study used a mixed methods research design. Descriptive and inferential statistics were employed for the quantitative analysis of the data. The inferential statistics of the data were presented using regression analysis and Pearson's correlation to explain both relationships and effects in accordance with the study assumptions. Text analysis using theme analysis for qualitative data. The study found a significant positive correlation between employee performance and four leadership styles (transformational, transactional, autocratic, and democratic) at a private construction company in Cambodia. Autocratic leadership had the lowest standard error and highest adjusted R-square, explaining the most variance in employee performance. The study found that construction workers use a variety of leadership styles, including transformational, transactional, democratic, and autocratic, to manage and resolve issues. Autocratic leadership has the highest correlation with employee performance, followed by democratic, transactional, and transformational styles. This hybrid and mixed leadership styles are used to ensure worker efficiency and safety. The study's value lies in its demonstration of how to apply successful leadership styles to improve employee performance, hence raising productivity and maintaining an inventive work atmosphere.
THE ROLE OF FINTECH AND FINANCIAL LITERACY ON MSME PERFORMANCE: Study on F&B MSMEs in Surabaya Jamilah, Hesti Miftakhul; Mardiana, Lilik
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.560

Abstract

The role of fintech may pose a good impact on MSMEs and society in carrying out financial transactions and services digitally, easily and quickly. This requires improving inadequate financial literacy to encourage inappropriate financial decisions and avoid fraud or loss of funds from using fintech. This condition can play a big role for MSME players and society in economic growth which is able to apply digital technology well. The purpose of this study is to analyze and determine whether financial technology influences MSME players' financial literacy and performance, as well as how financial technology affects MSMEs' performance indirectly through financial literacy. This research sample was taken using purposive sampling, with the criteria being MSMEs that sell food and beverage products and those that have used financial technology products. There were 100 MSME units used as samples in the research obtained from the Surabaya City Cooperatives, SMEs and Trade Department. Research data collection uses a questionnaire and the data analysis technique for this research uses path analysis. The findings of the research indicate that financial literacy may moderate the impact of financial technology on the performance of food and beverage MSMEs in Surabaya and has a noticeable beneficial impact on MSMEs' performance. This explains that increasing adaptation to the use of financial technology needs to be supported by increasing financial literacy by MSME players to have the ability to enhance MSMEs' performance.
IMPACTS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) ON THE USE OF THE TIKTOK E-COMMERCE APPLICATION AMONG INDONESIAN STUDENTS Syafika, Yusinda Zarah; Antonio, Gregorius Rudy
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.591

Abstract

The Technology Acceptance Model (TAM) explains how people's cognitive perceptions and behavior are formed when they use and accept technology. This study focuses on three main components that influence the acceptance and use of TikTok Shop. These factors are Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Attitude towards Using (ATU). This study aims to investigate how the Technology Acceptance Model (TAM) impacts university students' use of the TikTok Shop feature in Indonesia. Data was collected through a questionnaire sent via Google Forms and included 102 students from various universities throughout Indonesia who had previously used TikTok Shop every day. SmartPLS checks the hypothesis using Structural Equation Modeling (SEM). The research findings indicated that students' perceptions of the utility of the TikTok Shop are significantly and positively influenced by their perceptions of the shop. Ease of use of the platform substantially influences the usefulness of the platform and students' attitudes towards it. In addition, ease of use of the platform indirectly influences students' perspectives through the influence of perceived benefits. Students' evaluations of the usability and convenience of TikTok Shop significantly influence their attitudes and willingness to use the website.  This study also provides insight into the critical components that determine the acceptance and use of e-commerce platforms based on social media. The practical implications of this research relate to suggestions for improving the creation of e-commerce platforms, encouraging a more favorable disposition for their users.
THE EFFECT OF SELF-CONGRUITY AND BRAND CREDIBILITY ON PURCHASE DECISIONS WITH PURCHASE INTENTION AS A MEDIATING VARIABLE: : An Empirical Study on Apple MacBook Pro Products in Surabaya Hondo, Immanuel Kurniawan
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.596

Abstract

Purchasing decisions are individual activities directly involved in making decisions to make purchases of products offered by sellers. Purchase intention is an essential factor in the consumer decision-making process. In order for consumers to have interest in making purchases, strong branding is needed from the company. A strong brand can be obtained from the brand credibility that can be trusted, as well as information regarding the product position in a brand. Apart from a strong brand, companies nowadays also strive to create strong relational bonds with their consumers. This strong relational bond creates self-congruity as consumers decide to purchase and consume goods and services with an image that matches consumers' self-image. This research aims to examine the effect of brand credibility and self-congruity on purchase decisions for Apple MacBook Pro consumers in Surabaya through purchase intention as a mediating variable. This is a quantitative research with a survey method by distributing questionnaires to 150 respondents in Surabaya with a minimum age of 17 years, who were selected through purposive sampling technique. The data collected was analyzed with the Structural Equation Model (SEM). The findings of this research indicate that brand credibility and self-congruity directly influence the purchase intention of MacBook Pro users in Surabaya. Brand credibility and self-congruity were also found to directly influence purchase decision and indirectly through purchase intention of Apple MacBook Pro users in Surabaya.
EDUCATIONAL TRANSFORMATION THROUGH GOOD UNIVERSITY GOVERNANCE: HR EMPOWERMENT STRATEGIES IN PRIVATE UNIVERSITIES Ashari, Chriestine Ayu
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i2.597

Abstract

Private universities in Indonesia have a crucial role in facilitating students' access to higher education. However, many private universities still struggle with difficulties, such as inadequate quality and non-optimal management. Therefore, educational transformation is needed through the improvement of good university governance. Good governance requires strong leadership, strategic planning, healthy financial management, and effective supervision. In addition, the empowerment of human resources, such as lecturers and education personnel, is also crucial to improve the quality of graduates and the competitiveness of private universities. Thus, they are expected to produce graduates who are competent and ready to meet global challenges, and contribute to national development. This research aims to examine and analyze the role of Good University Governance (GUG) in empowering Human Resources (HR) in private universities. This research method used qualitative methods to determine the implementation of GUG in improving the performance and capacity of human resources in universities. Data analysis was conducted to understand the impact of GUG on various aspects of HR empowerment, such as professional development, work motivation, and involvement in decision-making. The results showed that the implementation of GUG in private universities has contributed significantly to improving the quality of human resources. Transparency and accountability in university management encourage active participation of lecturers and staff, while continuous professional development policies improve their competence and performance. In addition, participation in decision-making creates a more inclusive and collaborative work environment, which further supports innovation and creativity.

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