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INDONESIA
Jurnal Ekonomika Dan Bisnis
Published by CV. Information Technology Training Center - Indonesia
ISSN : -     EISSN : 28078438     DOI : https://doi.org/10.47233/jebs
Core Subject : Economy,
Economics, Econometrics & Finance
JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, perpajakan, kewirausahaan, serta ilmu yang berkaitan dengan perbankan konvensional maupun syariah. Jurnal ini diterbitkan sebanyak 2 kali dalam setahun, yaitu januari dan juli diterbitkan secara daring.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2026): Maret-April" : 2 Documents clear
Meningkatkan Brand Image dengan Menggunakan Website Berbasis UI/UX Fauzi, Ahmad; Rokhim, Muh. Alfin
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.3694

Abstract

Meet Indonesia is a provider of high-quality goalkeeper gloves that currently markets its products through social media and e-commerce. However, the owner wants to improve the brand image through a more flexible independent platform to face intense industrial competition.  This research aims to design a UI/UX-based sales website using CMS Wordpress to enhance Meet Indonesia's brand image and systematically evaluate its quality. The type of research used is action research involving 15 respondents as samples (2 computer experts, 2 marketing experts, 1 owner, and 10 consumers). Data collection techniques were carried out through observation, interviews, documentation, and Likert scale questionnaires. Data analysis was performed using the WebQual Index method to measure service quality and the HEART Framework to measure user experience. The results of the analysis using WebQual showed a WebQual Index (WQI) value of 91.67%, which falls into the "Very Good" category, while the evaluation using the HEART Framework produced a total overall score of 93.54%, reflecting a very high quality of user experience in the dimensions of Happiness, Engagement, Adoption, Retention, and Task Success. The developed website is proven to be able to provide a significant contribution in improving Meet Indonesia's brand image by presenting a positive experience for users both emotionally and functionally, thereby increasing user trust in the brand and encouraging consumer loyalty
Penerapan Augmented Taylor Rule pada Kebijakan Suku Bunga: Periode Sebelum Selama dan Pasca Krisis Awaluddin, Imam; Fadhilah, Indah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.4500

Abstract

The COVID-19 pandemic created major economic disruption and global uncertainty, questioning the reliability of the conventional Taylor Rule in guiding monetary policy. This study aims to examine changes in Bank Indonesia’s monetary policy reaction function across three phases: before, during, and after the COVID-19 pandemic. The study applies an Augmented Taylor Rule specification incorporating the inflation gap, output gap, real effective exchange rate (REER), and the Federal Funds Rate. Using a quantitative approach, monthly macroeconomic data from November 2014 to September 2025 are obtained from Bank Indonesia, the Central Statistics Agency, and international financial databases. The sample is divided into pre-pandemic, pandemic, and post-pandemic periods. Data are analyzed using the Autoregressive Distributed Lag (ARDL) model to estimate long-run relationships and short-run dynamics. The findings indicate that monetary policy behavior varies across phases. Prior to the pandemic, the policy rate response is largely inflation-oriented with limited sensitivity to output fluctuations. During the crisis, the reaction function becomes more flexible, responding to domestic economic contraction and external pressures. In the post-pandemic period, policy gradually normalizes, although global interest rates remain relevant. Overall, the results suggest that Bank Indonesia’s policy rule is adaptive to changing macroeconomic conditions rather than structurally fixed.

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