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BISMA (Bisnis dan Manajemen)

bisma
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Published by Universitas Negeri Surabaya

ISSN : 19797192 EISSN : 25497790 DOI : BISMA (Bisnis dan Manajemen)

Core Subject : Social,

Social Sciences

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol. 3 No. 1 (2010)" : 8 Documents clear

Model Kepemimpinan Situasional Pada Perusahaan Keluarga ( Kasus UKM di Sentra Industri Wedoro Sidoarjo ) Sentot Imam Wahjono
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Small and Medium Enterprises (SMEs) in general, grow and develop from the bottom armed with the spirit of entrepreneurship.After survived and developed into a company, usually a family company that is driven by human resources that have a family linkage to each other. As a family company that emphasizes harmony, need a central figure as a leader capable of moving the company effectively. The effectiveness of leadership in family firms in the model of situational leadership is largely determined by the adjustment of the maturity of the employees with the leadership style practiced. In the event of compliance hence could be expected would be easy to achieve corporate objectives include achieving sustained earnings growth that is sustainable. One indicator of leadership effectiveness is the satisfaction and performance improvement. Indicated satisfaction with the feeling satisfied and happy under certain circumstances surrounding the employees' daily work, including: how leaders deal with employees, provide fringe benefits, providing a space of expression, and others. This research examines the relationship between leadership effectiveness with satisfaction. Leadership model using the situational leadership theory of Hersey-Blanchard. The results turned out to support the theory that there is a positive and significant relationship between leadership effectiveness and job satisfaction.

Analisis Segmentasi Psikografis dan Sensitivitas Harga Konsumen Rumah Makan di Kabupaten Sidoarjo Luxi Ika Lestari; Saino Saino
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Now, eat not just tool to fill up a stomach. Eat have been become lifestyle together with period development and culture hase been made of human. So, restaurant necessary to do exactly segmentatiom to develop marketing strategies more exact and specific for their product target on segmen that more specific of poppulation. Psychographic segmentation is kind of segmentation that intercorrelated with individual consumers mind, by exploring such factors as value, lifestyle, and cognitive component (Lowe and Worsley,2002) In this research psycographi segmentation just use value that have 18 indicators and lifestyle that have 6 indicators (Lowe and Worsley,2002). Technique that use to taken sample is non probability sampling. To make taken saple easier, researcher use intidental sampling. Data processing technique use validitas and reliabilitas while statistic analysis use factor analysis, cluster analysis, and ANOVA analysis. Psychographic segmentation that connected with price sensitivity have 4 segment are kekanak-kanakan (1225%), alpha sosializer (23,52%), konservatif (14,21%), optimiser (26,47%), self dominance (9,80%), statis (13,72%). There is found price sensitvity different on each segment where segment stick out, alpha sosializer segment is most sensitive, just the opposite segment that have low price sensitivity are optimiser segment and self domonance segment.

Analisis Kinerja Keuangan PT. BNI (Persero) Tbk Sebelum dan Sesudah Melakukan Seasoned Equity Offerings Nancy Ika Ervina; Musdholifah Musdholifah
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Seasoned equity offering (SEO) is done by public company which need seasoned loan to costing operational activities and invest. Except to costing operational activities and invest a company, this offering can used to looking for seasoned loan to pay company loan. The aim of this study is to analyze financial performance of PT. BNI (Persero) Tbk before and after seasoned equity offering (SEO) with CAMELS (Capital, Assets Quality, Management, Equity, Liquidity, dan Sensitivity) measurement. This research represent descriptive which purposed to collect information about exist symptom. This research is done in PT. BNI (Persero) Tbk. Ratio analysis are using Capital : CAR, Assets Quality : KAP1 dan KAP2, Earning : ROA dan BOPO, Liquidity : NCM to CA dan LDR, which later from the ratio can be explained its meaning. The conclusion of this research that financial performance PT. BNI (Persero) Tbk generally before seasoned equity offering (2006) is better than after seasoned equity offering (2008) which is in first period (January March), second period (April June), and third period (July September). Therefore in fourth period (October - December) 2008, financial performance PT. BNI (Persero) Tbk is better than 2006.

Pengaruh Kualitas Layanan Jasa terhadap Word Of Mouth dengan Kepuasan Pelanggan sebagai Variabel Antara (Studi pada Biro Perjalanan Umum Rosalia Indah Surabaya) Deasy Prameswari; Anik Lestari Andjarwati
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Competition services company that happens in the present, especially the transport service which is services sectors that are consumed and have a huge impact on economic growth. To be able to withstand the competition, the company must continue to fix themselves to improving the quality of services to create customer satisfaction. One of the advantages which can be obtained by the company if the customer experience is the customer satisfaction will do the word of mouth. This study is conclusive research. The population in this study is the customer of General Travel Bureau Rosalia Indah Surabaya minimum 16 years old and have been using the services General Travel Bureau Rosalia Indah Surabaya at least twice. Samples taken as many as 158 people with accidental sampling technique. The measurement used is the questionnaire, and data were analyzed by Structural Equation Modeling. The results showed that the effect of variable services quality to customer satisfaction General Travel Bureau Rosalia Indah Surabaya amounted to 33.9%. The effect of variable customer satisfaction General Travel Bureau Rosalia Indah Surabaya against the word of mouth for 52.5%.

Pengaruh Store Image terhadap Persepsi Kualitas Private Label Carrefour œPaling Murah di Carrefour Golden City Mall Surabaya Inge Yunita Pramestya; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Today the world has witness the birth of many retailers, it also making more and more private label are available that issues by the retailer itself. Because of that, the private label as the brand owned by a retailer is always connected to the Store Image of that retailer. In order to increase the quality of the private label, therefore the shop has to focus to increase the image from its store. The Store Image is depicted as the complex consumers perceptions from the different attributes or distinctive from a store. The Store Image itself is consisted of Service, Convenience, Quality, Selection/Variety, Price and Atmosphere. This research will be focuses on the influence of the store image against the quality of Carrefour private label œPaling Murah by the customers at Golden City Mall Carrefour Surabaya. The type of this research is a conclusive study uses causal research. The population of this study were men and women at least 17 years of age. The sample in this study are the customers of Golden City Mall Carrefour Surabaya that knowing Carrefour private label œPaling Murah as many as 115 respondents. Non probability sampling technique using Purposive sampling way is used to determine the sample of this research. The data of this research analized by multiple linier regression analysis. The result of this research shows coefficient of determination 0,68, it means that there is an influence variable independent to dependent variable equal to 68% and the rest of 32% influenced by other variables outside this research. The most dominant variable in this research is brand awareness variable by t value of 6,109.

Pengaruh Persepsi Pelanggan tentang Bauran Pemasaran terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya Nindria Untarini
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7Ps are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced.

Tingkat Persaingan pada Industri Tembakau dan Dampaknya terhadap Petani Tembakau (Studi Kasus Industri Tembakau Madura) Bondan Satriawan
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

This study tries to explore the degree of competition in tobacco Industry in Madura. By doing so, this study examines the competition in all markets of the distributional levels of Maduras tobacco, from farmer to tobaccos final user. In addition, for every market of the distributional level, the discussion is focused on the competition among the sellers themselves, the buyers themselves and also the consequences for the sellers and the buyers in terms of price, strategic behavior and profit. Linear œStructure-Conduct-Performance (S-C-P) model is being used as the main framework in this study. Additionally, this study uses primary and secondary data. Furthermore, this study shows that in the upstream industry of tobacco, the degree of competition is almost perfect, and as it gets closer to the downstream industry of tobacco the degree of competition is close to monopoly. Hence, the closer a firm to the upstream industry of tobacco, the profit is less, and as it gets closer to the downstream industry of tobacco, the profit is much higher, as well as its monopoly or market power. In turn, this condition is negatively impacting the tobacco farmer welfare as the upstream firm.

Analisis Pengaruh Kebijakan Harga Kebutuhan Pokok terhadap Indeks Harga Kebutuhan Pokok di Propinsi Jawa Timur Pasca Lumpur Lapindo Agung Listiadi
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

During five year come East Java of growth of mean industry of pertahun will be able to reach 9%, where industrial sector expected can give contribution 27,47% from economic structure exist in East Java. And problem which related to requirement of society fundamental very sensitif, Therefore. How Influence Of Policy Of Price Requirement of specified by Fundamental is Government to Price Index storey;level Requirement of Fundamental in Province East Java of pasca Mud disaster of Lapindo ?. This research use approach of deskriptif-kuantitatif. Pursuant to calculation of price index , hence can know that in the year 2006 semester 2 happened increase of price of sembako equal to 4,31% from [his/its] elementary year. From calculation of price index , hence at in the year 2007 semester 1 increase of price sembako is that happened compared to his/its elementary year that is equal to 6,26%. Pursuant to calculation of this price index, hence can know that in the year 2007 semester 1 happened increase of price of sembako equal to 1,86% from year 2006 semester 2. From result of variable regresi of X is to policy of governmental price and for the variable of Y is price going into effect made an index to market is price for year 2006 Semester 1 got by Y = - 44,67 . And for the year of its 2006 2 equation semester of him Y = - 285,09 + 1,09X. While for the year of its 2007 1 result semester of him of Y = 254,15 + 1,06X. Shall be governmental control price of sembako marketing by performing a more intensive market operation. Government have to cope to arrest;detain fastly of increase of price of sembako by answering the demand [of] stock supply of sembako either through EOQ and also of JIT, by improve;repairing management of BULOG.

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Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Trias Madanika Kusumaningrum

Contact Email triaskusumaningrum@unesa.ac.id

Phone +6282220117476

Journal Mail Official jurnalbisma@unesa.ac.id

Editorial Address G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA