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IJFBP International Journal of Family Business Practices
Published by President University
ISSN : 26217325     EISSN : 26217333     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look beyond this interrelationship by exploring the creation of family business, which includes the entrepreneurial tenets, mindset, and processes of the family business and its transgenerational sustainability. The scope of the journal covers various sectors including (but is not limited to), retail, tourism, wealth planning, digital business, among others. All the articles published in English. Submissions are open year-round. Before submitting, please ensure that the manuscript is written in English to comply with the focus and scope of IJFBP and follows the guidelines and templates of authors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 52 Documents
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Examining The Influence Of Electronic Word Of Mouth, Brand Image, And Celebrity Endorse On Brand Awareness And Purchase Intention. (A Case study of Padang Payakumbuah Restaurant) Poan, Roy; Salsadella, Tri Chellin
International Journal of Family Business Practices Vol 8, No 1 (2025)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v8i1.5871

Abstract

Purpose - The purpose of this study was to examine whether electronic word of mouth, brand image, and celebrity endorsement affect the purchase intention of consumers of Padang Payakumbuah BSD Restaurant with brand awareness mediation. Design/methodology/approach - This study used quantitative methods. Online questionnaires were distributed and collected from people who have eaten at Padang Payakumbuah BSD Restaurant. A total of 353 valid responses were collected using convenience and purosive sampling methods. To achieve the objectives of this study, an analysis was conducted using SEM, or Structural Equation model, for hypothesis testing. Findings - The results showed that brand awareness significantly influences the purchase intention of consumers of Padang Payakumbuah BSD Restaurant. In addition, brand awareness is significantly influenced by electronic word of mouth, brand image, and celebrity endorsements. Originality/value - This study is the first research on purchase intention in the culinary industry using electronic word of mouth, brand image, celebrity endorser, and brand awareness variables. In addition, this research is the first to examine the Padang Payakumbuah BSD Restaurant.
Succeeding a Family Business in University: The Role of Family Business Exposure on Students' Entrepreneurial Intention Bongiarto, Jeanny Lorenza; Permatasari, Anggraeni
International Journal of Family Business Practices Vol 8, No 1 (2025)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v8i1.5987

Abstract

This study examines the entrepreneurial intention of students to continue their family business. Family business exposure is significant, but is not currently rooted in positivity. The paper aims to determine factors affecting students' intention to run or continue a family business. The factors examined four independent variables: entrepreneurial education, family business exposure, attitude, subjective norms, and self-efficacy. The study uses a quantitative research design and survey questionnaires as a methodology. The sampling technique used is purposive sampling, with a sample of 300 respondents. Partial least squares (PLS) is used to analyze the data. The results showed that entrepreneurship education and family business exposure positively and significantly influence attitude and self-efficacy in students' intention to start a business. Attitude and self-efficacy also influence entrepreneurial intention significantly. This study proved that entrepreneurship education does not influence subjective norms; subjective norms also do not significantly influence student intention to start a business. Meanwhile, the family business exposure has a positive and significant influence on subjective norms. This research explains factors affecting President University students' intention to start a business.

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