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Eva Fauziana
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Kampus A - Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Mergahayu - Kec. Bekasi Timur 17143
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SMART Management Journal
Published by Institut Bisnis Muhammadiyah Bekasi
ISSN : 27460932     EISSN : 27983781     DOI : https://doi.org/10.53990
Core Subject : Economy,
Economics, Econometrics & Finance
Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang manajemen, serta implementasinya dalam manajemen stratejik, manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, yang diterapkan pada organisasi profit dan non-profit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3, No 1 (2022): SMART Management Journal" : 5 Documents clear
PELATIHAN MANAJEMEN KEUANGAN SEDERHANA BAGI KARYAWAN CV AJIB BIO SYIFA Octa Nilam Lukkita Aga
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.808 KB) | DOI: 10.53990/smj.v3i1.199

Abstract

The purpose of this PKM or Community Service program is to provide knowledge and skills regarding financial management to employees of PT. Ajib Bio Syifa. The specific target is to provide knowledge and skills in business development through guidance and training in improving or improving financial management. The prospects for business development are reviewed based on financial analysis. PKM program activity plan is to conduct socialization to PT. Ajib Bio Syifa, prepares training facilities that can support the success of PKM, provides guidance to management actors in preparing financial reports, conducts training in order to improve skills and knowledge, either through workshops or other activities, and monitors and evaluates activities to support success and business continuity.
ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM Eva Fauziana; Lili Fadli Muhammad
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.255 KB) | DOI: 10.53990/smj.v3i1.200

Abstract

The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.
PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN Dela Isnaeni Rachmawati; Jaenudin Jaenudin
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.506 KB) | DOI: 10.53990/smj.v3i1.201

Abstract

This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.
ANALISIS KUALITAS SUMBER DAYA MANUSIA DAN PELAYANAN PENYEDIA JASA ANGKUTAN TERHADAP PENGIRIMAN SEMEN DI PT CIPTA MORTAR UTAMA Supriyadi Supriyadi; Agus Hermawan
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.446 KB) | DOI: 10.53990/smj.v3i1.202

Abstract

This study aims to determine the analysis of the quality of human resources and services of transportation service providers on the delivery of cement at PT. Cipta Mortar Utama. The data in this study are primary data obtained from in-depth interviews and then the results of in-depth interviews are used as questionnaires to be discussed further by respondents consisting of transportation drivers who are in charge of sending goods. This type of research is qualitative research using SWOT analysis. This research was conducted using a sample of 36 respondents. Based on the results of in-depth interviews with indicators from each variable, 60 questionnaire questions were obtained with the classification of strengths, weaknesses, threats, and opportunities, calculated the results of the analysis, it was concluded that the analysis of the quality of human resources and transportation service providers for cement shipments at PT. Cipta Mortar Utama, is in Quadrant I (Aggressive).
PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS Prayogi Prayogi; Aulia Januar Malik
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.341 KB) | DOI: 10.53990/smj.v3i1.203

Abstract

This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 (0.001

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