The Aesthetics and Film Sciences Expertise is a group of expertise that covers areas of study that are more scientific and related to film practice The subjects included in this expertise are in the scientific areas of Television Film History Television Film Studies Film and Television Semiotics Film and Television Aesthetics Archipelago Cultural Analysis Methodology Film and Television Production Management Media and Cultural Literacy and Film and Television Criticism Television developed in the FTV curriculum This KBK is more related to the profession of filmmaking practitioner directors producers editors camera engineers sound engineers artistic directors film actors documentary filmmakers casting action and visual effects such as screenwriters critics film historians film curators film lecturers film managers and experts film conservation Popular culture and mass media have a relationship like two sides of a coin knitting into an inseparable whole The popularity of a culture is very dependent on the mass media to be introduced and then become part of peoples lives For the mass media constructing and exposing culture to be popularized has become the pulse of life It is not surprising then that todays mass media are familiar as creators and owners of popular cultural content In addition to marketing the culture itself the media also tries to always present programs that are loved by the community While in the Motion Picture Aesthetics KBK the focus is on the profession of film and other motion picture practitioners such as animation the KBK for Media Studies and Popular Culture tries to see the potential of other professions that do not only study moving pictures Producer profession content production related to the broadcasting industry to studies related to programs carried out in other work practices which are related to the process of disseminating information to a wide audience So the professions that are part of the main focus in the KBK for Media Studies and Popular Culture are important factors especially in the current era of new media