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Jurnal Pengabdian Masyarakat Inovasi
Published by Sekolah Tinggi Ilmu Manajemen Sukma Medan
ISSN : -     EISSN : 28287460     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences Other
Kewirausahaan, koperasi dan UMKM, Pendidikan berkarakter dan berdaya saing, Seni budaya pendukung pariwisata, Pengentasan kemiskinan & kemandirian ekonomi, Rekayasa sosial & pengembangan pedesaan, Kearifan local, Indigenous studies (studi suku bangsa), Global village (konsep pengembangan desa)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2024): Mei" : 2 Documents clear
Analisis Pengaruh Keberadaan Platform E-Commerce dan Toko Fisik Terhadap Kenyamanan Berbelanja pada Generasi Z: - Hinnai, Silvi; Lubis, Fadillah
Jurnal Pengabdian Masyarakat Inovasi Vol. 1 No. 1 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

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Abstract

Abstrak, Penelitian ini menganalisis tingkat kenyamanan pengalaman berbelanja (Y) di platform e-commerce (X1) dan Toko Fisik (X2), terkhusus Generasi Z yang merupakan kelompok konsumen yang aktif secara digital. Metode penelitian yang digunakan adalah survei penyebaran kuesioner digital (googleform) yang fokus pada responden generasi Z yang mempunyai pengalaman berbelanja online dan offline. Penulis memilih menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data Accidental sampling. Pengolahan data pada penelitian ini menggunakan analisis OLS regresi linier berganda menggunakan software SPSS Statistic. Hasil Penelitian ini menunjukkan bahwa variabel X1 dan X2 mempengaruhi X1 sebesar 73%. Berdasarkan hasil uji koefisien diketahui bahwa setiap pertambahan satuan X1 memberikan pertambahan sebesar 0.658 satuan variabel Y dengan anggapan X2 bernilai tetap sementara setiap pertambahan 1 satuan (X2) memberikan pertambahan sebesar 0.243 satuan variabel Y yang artinya X1 (E-commerce) memberikan pengaruh pertambahan lebih besar terhadap satuan pengalaman berbelanja tepatnya lebih besar pengaruhnya 40% dibandingkan (X2) toko fisik.
Service Excellence Training for YUBASU Management In order to improve services to students Winata, Edi
Jurnal Pengabdian Masyarakat Inovasi Vol. 1 No. 1 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

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Abstract

Service Excellence Training was held with the main aim of improving the quality of service provided by the Joint Venture Foundation (YUBASU) management to the students. This training is designed comprehensively to equip administrators with the skills and knowledge needed to provide friendly, efficient and professional services. Training activities cover various important topics, including (1) effective communication, (2) time management, (3) complaint handling, (4) and developing service attitudes and ethics. The training methodology includes lectures, group discussions, case studies, and simulations, which aim to ensure participants can understand and apply the concepts taught in real situations. The expected results of this training are increasing the ability of YUBASU administrators to serve students better, creating a more conducive learning environment, as well as building harmonious relationships between administrators and students, increasing student satisfaction with the services provided and strengthening the positive image of YUBASU as an educational institution. who are committed to service quality. With this Service Excellence Training, it is hoped that YUBASU can continue to develop and make a significant contribution in producing a generation of students who are superior and have character.

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